The Six Strategies Companies Can Take to Lead the Collaborative Economy
I quickly compiled some of the growth stats of startups, including last week's Etsy IPO, LendingClub, Uber, Airbnb and PwC's forecast that was published last week.
We've spoken at length about the technology startups, their impact to society and business models, but let's now discuss the solutions that large companies can take.
In the following post, I list out six scenarios for companies to take:
1) Ignore it, and hope it goes away.
2) Fight it with policy, lobbying, or marketing.
3) Sponsor the startups.
4) Acquire the startups.
5) Integrate your business model.
6) Build your own marketplace.
Beyond the disruption, see what your company can do about these market changes:http://www.web-strategist.com/blog/2015/04/20/18505/