Cars are the most obvious item when it comes to something that could be shared. Three hours ago, Apple launched CarPlay, apparently, an embedded Apple screen in select new cars in 2014. Think = 4G iPad in the car.http://www.apple.com/ios/carplay/
It's enabled with maps, and phone calls, so it's certainly connected to the internet.
The most obvious opportunities to me are:
1) Structuring an ideal route for the car --reducing traffic areas
2) Turning that dumb car into an intelligent "internet of things"
3) Tracking said cars, as Lisa Gansky uses "injecting blue dye into the system"
4) Enable remote starting like OnStar
5) Launch an app network (Uber issues iPhones to new drivers, I read)
6) Which of course, can make cars more shareable, either car sharing, or rides as a service.
The above 6 insights are just my interpretation of what could unfold.
It's also worth noting, that Ford is partnered with Microsoft for Sync, and Google has Waze, and self-driving cars, and a major stake in Uber. RelayRide and GM harnessing OnStar, and there's been lots of rumors about Tesla and Apple getting into bed.
Oh, and please, just no Flappy Bird while stuck in traffic, that doesn't help anyone.
What's your take?