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Jose Pedro Pinto
Communication, video production and online marketing at the service of social change
Communication, video production and online marketing at the service of social change
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In today’s article I’ll talk a bit about ‘automated’ solutions that help anyone with basic knowledge in video and photo to accomplish a basic and satisfactory video with less money and in a shorter time. http://umundze.com/automated-video-more-video-with-less-effort/
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In this article, I'll give some clues on how you can use video ethically and effectively to create a positive impact, without putting yourself in danger.
http://umundze.com/how-can-activists-use-video-safely/
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Do you want to record a live event or make a small video crowdfunding your cause? To use your smartphone as the main video tool is now a great option!
8 tips for shooting better video with your smartphone - http://umundze.com/8-tips-for-shooting-better-video-with-your-smartphone
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Here are some key marketing principles for your nonprofit's Communication Strategy, that will help you build an effective relation with your audience. http://umundze.com/marketing-principles-for-nonprofits
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As a Social Entrepreneur or a NGO you should embed your project into a Transition Initiative, to better engage with the local community and maximize positive impact. http://umundze.com/why-should-you-embed-your-project-into-a-transition-initiative
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In this article I'll give you some insights on how your nonprofit can use video in social media platforms like Facebook, YouTube, Snapchat, ... http://umundze.com/how-to-use-video-in-social-media-for-nonprofits
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In this article I'll talk a bit more about Impact and Evaluation videos. This type of videos can be used by your nonprofit or social business to materialize in your communication the impact your donors, investors and clients have. Eventually this may lead to more and better donations, contributions and investments.
http://umundze.com/how-to-use-impact-and-evaluation-videos
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Indigenous communities need a different and careful approach from external actors. Allowing them to create their own future, not only empowers them, but also helps them to create a more resilient community.
In this context, I found Life Plan to be a very good example of a practical, organic and holistic approach, owned and developed by the indigenous community itself. - Umundze - https://goo.gl/SZsLZo
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In order to increase and maintain the local community participation, Social Entrepreneurs need to find new ways to market their social business.
Depending upon your business model, this can pass by expanding their online presence and know how to better rank in local search.
In this article, I'll talk about some key points you should be aware of, when developing a good and simple communication strategy to promote your local social business online.
https://goo.gl/UpZ9kT
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How to optimize video for maximum impact - Free Checklist!
http://umundze.com/how-to-optimize-video/
Making that extra effort to optimize your video and make it easier to find and to rank in Google, Facebook and YouTube platforms is essential to improve its impact on your stakeholders. Whether it's a funding campaign, a behavior change campaign, ...
Here are some tips on how to optimize video and increase the impact it has in your communications strategy.
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