I was asked about IFTTT use. Below is an outline of how we use IFTTT for some of the discovery, curation, and publish activities we perform.
Below is a setup using Feedly, WordPress.com, and IFTTT to automate some of the work flow Truffle Media (the company I work for) needs to accomplish.
Note on why these workflows exist: Truffle Media is a media company focused on agriculture. We capture and digitally produce conference presentations and interviews for a variety of agriculture trade groups and companies. Each of these presentations need to published and promoted. We also highlight issues in ag and food published by others and create context.
Yes, it is possible to just completely automate sharing on social channels after publishing the original post. However, total automation tends to never work the way you expect and the timing of these tends posts to flood social channels at times (too noisy).
Spacing of post is needed and contextual timing of a post is important. This is very much a human judgement call. The process outlined below helps automate where possible, with touch points along the way to make the judgement calls as needed.
RSS feeds are created in various news sites & Google to scan for posts that have topics focused on agriculture and a variety of issues in and out of ag, food, consumer views on ag, etc.
These RSS feeds are subscribed to in Feedly.
Daily the posts are scanned. Not every item in the Feedly stream is relevant and the only way to weed out is to actually review it (human touch point).
Using Feedly's tagging system ( http://blog.feedly.com/2014/03/03/fix-it-march-1-delete-tags/
), I tag items I think are useful or relevant.
An IFTTT recipe ( https://ifttt.com/recipes/264986-scan-specific-feedly-tags-create-a-draft-post-on-wordpress-com
) triggers regularly to pull the tagged article and post it into a WordPress.com draft post (example: https://agforeveryone.wordpress.com/
A note about the WordPress site: The WordPress.com site is a buffer that allows me to review the post, edit the title to fit Twitter, add a photo, tag it in WordPress, and set the publication date.
Another set of IFTTT recipes look at posts with specific tags on the WordPress.com site and pulls them out (WordPress post title and image), formulating them into a Tweet for one of several Twitter accounts ( example recipe: https://ifttt.com/recipes/264988-scan-for-a-specific-wordpress-post-tag-and-create-tweet-with-an-image
A note about Twitter accounts and IFTTT. An IFTTT account only allows for one Twitter channel. So to do what I am doing requires several IFTTT accounts, one for each Twitter channel I need to post to. There may be a better way. I took this approach because it is straight forward to setup. #media #data #informatics