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john blue
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Lives in Indianapolis, Indiana
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john blue

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Build Bridges, Correct Misinformation, and Be Influential - #ACFC15 Cultivate & Connect conference is coming up November 9 & 10, in Nashville, TN.

Registration: http://agtoday.us/2015-c-and-c-register

Keynote is Christopher S. Penn, sharing how to Build Bridges, Correct Misinformation, and Be Influential

Agriculture faces constant misperceptions in the general media, compounded by the democratic nature of digital media which lets anyone be an ‘expert’. In this environment, how can you determine who the most powerful influencers are in order to build bridges with them and correct misinformation?

In this practical, actionable talk from veteran digital marketer Christopher S. Penn, you’ll learn the READ framework for finding influencers, assessing their potential, and performing outreach in traditional and social media.

You’ll be able to do effective outreach at local, state, regional, and even national levels, ensuring that your message reaches the right audiences at the right times in the places where they consume the most media.

Christopher Penn (@cspenn): VP Marketing Technology @shiftcomm, ninja, PodCamp cofounder, Marketing Over Coffee cohost, speaker, author, Google certified pro.

#agchat   #coopext  
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Wonder what Al would have thought of such a book?
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There is a whole new brand swag extension being missed by the NFL. "Meerkat Moments", "Up Periscope, the behind the scenes at the Game", and cardboard periscopes branded for each team, moment, or event.
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+Jay Baer get those team periscopes up an running!
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Sing'in Till The Cows Come Home - @KlingenbergFarm entertains the cows and you about ranching.

YouTube: https://www.youtube.com/watch?v=2TWivCQkIGQ
Short URL: http://agtoday.us/1EJu6g9

Very funny and well done. Watch the trailer too and your catch a cow smily face being made. See https://www.youtube.com/watch?v=WNShxoY4V5o for the full version. 

Amazingly, the cows look like ants from high up.

#agriculture #farm #ranch #ag
#entertainment   #video  
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It's race day fans - The drivers are ready!
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For the curious, the Computer History Museum 2014 Core magazine has an article on punchcard demonstrations via their live IBM 1401 museum demo stop.

http://www.computerhistory.org/core/media/pdf/core-2014.pdf

Pages 15 to 17.
Download Introduction: Strong/Weak Typing & https://www.destroyallsoftware.com/talks/wat We are sponsored by audible! http://www.audibletrial.com/programmingthrowdown News Disque - Redis for message passing https://gi...
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john blue

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FYI, the #AgChat  on Twitter for Aug 11 (8-10pm ET) will be on Ag Extension & Other Public Ag Programs. I will be moderating and I am looking for resources and links to share in advance of the chat.

Also, I am looking for questions for conversation starters during the chat. If you have some questions, post them here as comments or on Twitter Direct Message them to @AgChat or @TruffleMedia.

Thx:)
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Sugar Labels, Will They Help Reduce Consumption? - M&M wants labels for added sugar.

Article: http://agtoday.us/1H6NvKL

"Mars Inc., maker of M&M’s and Snickers, is throwing its support behind a proposal by U.S. regulators to include measurements of added sugar in the mandated Nutrition Facts labels for food, a move that bucks broad opposition to the proposal by big food companies."

#food #health
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So can I paint my @JohnDeere pink? - Licenses can control how equipment can / can't be used.

Link: http://agtoday.us/1btUaBr

+Tara Litzenberger +John Deere Modding
 
Tractors Are More Software Than Iron - Farmers don't own their tractors, says @JohnDeere

Link: http://agtoday.us/1btUaBr

"_In a particularly spectacular display of corporate delusion, John Deere—the world’s largest agricultural machinery maker —told the Copyright Office that farmers don’t own their tractors. Because computer code snakes through the DNA of modern tractors, farmers receive “an implied license for the life of the vehicle to operate the vehicle.”"_

And

"The notion of actually owning the things you buy has become revolutionary."

More things are software driven, including agriculture. Driving a tractor today involves software controlling the actual driving with an operator mainly providing guidance and strategic thinking.

With software comes the trend of licensing it to people to use. A license is not ownership and thus sets up (in farming at least) a conflict that goes against thousands of years of agriculture: a farmer buys their equipment and can do with it what they please.

Take away: Maybe the notion of physical ownership is fading away slowly. And that new business models of agriculture are about leveraging technology to get things done. But for that to happen, the notion of buying a tractor from a dealer only to be told that you actually may not own it is going to cause conflict until the business value for farmers can be increased.

#agriculture #farming #software #informatics #farm #legal #copyright
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Museums Have Curators - Showing everyone everything fails everybody: Curation helps discovery.

Link: http://www.slideshare.net/trufflemedia/john-blue-museums-have-curators
Short URL: http://agtoday.us/1BvxFpm

This is a presentation highlighting details on how Truffle Media Networks organizes information it finds to inform people about issues in agriculture and food.

#media #agriculture #consumer #museum #curation  
#f   #l  
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I was asked about IFTTT use. Below is an outline of how we use IFTTT for some of the discovery, curation, and publish activities we perform.

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Below is a setup using Feedly, WordPress.com, and IFTTT to automate some of the work flow Truffle Media (the company I work for) needs to accomplish.

Note on why these workflows exist: Truffle Media is a media company focused on agriculture. We capture and digitally produce conference presentations and interviews for a variety of agriculture trade groups and companies. Each of these presentations need to published and promoted. We also highlight issues in ag and food published by others and create context.

Yes, it is possible to just completely automate sharing on social channels after publishing the original post. However, total automation tends to never work the way you expect and the timing of these tends posts to flood social channels at times (too noisy). 

Spacing of post is needed and contextual timing of a post is important. This is very much a human judgement call. The process outlined below helps automate where possible, with touch points along the way to make the judgement calls as needed.

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RSS feeds are created in various news sites & Google to scan for posts that have topics focused on agriculture and a variety of issues in and out of ag, food, consumer views on ag, etc. 

These RSS feeds are subscribed to in Feedly.

Daily the posts are scanned. Not every item in the Feedly stream is relevant and the only way to weed out is to actually review it (human touch point).

Using Feedly's tagging system ( http://blog.feedly.com/2014/03/03/fix-it-march-1-delete-tags/), I tag items I think are useful or relevant.

An IFTTT recipe ( https://ifttt.com/recipes/264986-scan-specific-feedly-tags-create-a-draft-post-on-wordpress-com ) triggers regularly to pull the tagged article and post it into a WordPress.com draft post (example: https://agforeveryone.wordpress.com/ ).

A note about the WordPress site: The WordPress.com site is a buffer that allows me to review the post, edit the title to fit Twitter, add a photo, tag it in WordPress, and set the publication date.

Another set of IFTTT recipes look at posts with specific tags on the WordPress.com site and pulls them out (WordPress post title and image), formulating them into a Tweet for one of several Twitter accounts ( example recipe: https://ifttt.com/recipes/264988-scan-for-a-specific-wordpress-post-tag-and-create-tweet-with-an-image ).

A note about Twitter accounts and IFTTT. An IFTTT account only allows for one Twitter channel. So to do what I am doing requires several IFTTT accounts, one for each Twitter channel I need to post to. There may be a better way. I took this approach because it is straight forward to setup.

#media   #data   #informatics  
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In his circles
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Have him in circles
3,190 people
Santa Isaac Cervantez (La Happy)'s profile photo
Bagsville USA's profile photo
Gerardo Priego's profile photo
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Kiya Akter's profile photo
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Lucille Fisher's profile photo
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Work
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Chief of Community Creation at Truffle Media Networks
Employment
  • See http://www.linkedin.com/in/johnblue
    Chief of Community Creation at Truffle Media Networks, present
  • See http://www.linkedin.com/in/johnblue
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Currently
Indianapolis, Indiana
Previously
Plainsboro, Bloomington, Xenia, Dayton, Jamestown,
Story
Introduction
Working to disrupt and enhance the current agriculture media model using new, new, new, media approaches to connect information, people, and ideas.
Bragging rights
Walked from the Grand Canyon south edge to Phantom Ranch and back up in one day (not recommended:)
Education
  • See http://www.linkedin.com/in/johnblue
    present
  • See http://www.linkedin.com/in/johnblue
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Episode 42: Fortran
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Agile Development and Experience Design

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No GMO T-shirt Design Challenge
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Correcting dairy misconceptions at 30,000 feet
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I usually sleep on planes, but I had a little too much caffeine on last night’s connecting flight from Dallas to Knoxville. It was, however,

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To empower farmers & ranchers to connect in communities on social media platforms

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I haven't touched upon influence measures in this space for a while, but after a bit of a brainstorm this morning, I think I've finally put

Today's Supreme Court Decision and You
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It's rare that I attend a client meeting where the topic of digital advertising effectiveness is not part of the conversation. Marketing dep

What Does It Take To Be Authentically Agriculture?
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Can You Impact Consumer Perceptions?
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We've featured several episodes recently on the importance of putting our best foot forward before the consumer [episodes]. That's n

Conflicts With Agriculture and the Media?
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What is Specialty Egg Marketing?
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The Multi-State Poultry Feeding and Nutrition Conference is in Indianapolis this week, with attendance over past years. We'll share a co

Coffee is just fine. It's the WiFi that is terrible. Sure, it's a first world problem.
Public - a year ago
reviewed a year ago
Marketing tactic is spammy, making you think think a gift delivery was to occur but missed the delivery.
Public - 5 years ago
reviewed 5 years ago
3 reviews
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putt putt phone is disconnected. This means that I can not find out if the place is open the hours I want. Also, I will not be able to check prices...
Public - 7 years ago
reviewed 7 years ago