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jan gordon
Attended UCLA
7,657 followers|772,527 views
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Have her in circles
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Pubisher, Content Creator and Curator
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Curator and Publisher of B2B articles, trends, information and Resources on curatti.com - social media savvy, community builder and business developer
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Gender
Female
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Tagline
Social media savvy publisher and curator of people and information
Introduction
Publisher and Curator of information, people and resources aimed at the digital B2B business consumer to keep them informed and filter out the noise
Bragging rights
Pioneer on the web since 1994
Education
  • UCLA
    Psychology, business
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Happy Thursday, have a great day!

Image source: Unknown

#landscapephotography  
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Didn't mean anything
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+Susan Gilbert tells you How to Get Inside Your Customer's Emotions Through Psychographic Marketing http://curatti.com/get-inside-customers-emotions-psychographic-marketing/

Here's what caught my attention:

Why are customers buying from your business?

This is the psychographics portion of your data research. Your business will want to study your customers’ lifestyle such as how they typically spend their time. This could include a more educated, artistic community or a blue collar audience that likes to save money. Values trail closely behind lifestyle as you learn more about their family styles, political preferences, and economic status.

Social class is very important in this scenario, and could reveal whether you are targeting wealthy business owners or penny-pinching students who are seeking a career and are about to enter the job market.

Additionally your data could include personality types, opinions, interests, and what motivates a purchase.

#marketingtips #socbiz #smallbusinesstips  
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Doing very good always I check on you 
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Happy Tuesday, have a beautiful day!

Image source: http://www.panoramio.com/photo/48393232

#sunrisephotography  
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larry Payton's profile photojan gordon's profile photoBeate Zibulla's profile photoMichael Junghans's profile photo
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+larry Payton Thank you Larry, same to you!
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+Huge has published an amazing report - for Brands as Publishers -

What Key Ingredients from Skills, Process, This report gives an overview of developments forcing brands to become publishers, outlines the signs of brand publishing success, and presents the key investments in capabilities needed to get there.

To compete in the market, brands must create content for multiple touchpoints. And their number is ever-expanding: Constant innovation is leading to new devices and consumer contexts all the time, from smartphones and tablets to game and entertainment consoles to self-driving cars and wearable tech like Google Glass. The proliferation of devices means that brands will face new content challenges as form factors, technology, and user behavior may differ on each.

#publishingtips #contentmarketing  
This report gives an overview of brands becoming content publishers.
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The power has shifted to the buyer.......Why Your Organization Needs Social Selling Skills h/t +Rob Peters

Here's a highlight:

What is Social Selling?

Social selling is leveraging digital social networks to create and nurture relationships which enhance your sales efforts. Whether for the traditional sales professional or "non-sales" professional it is all about building relationships of trust. This may sound simple, but a lot of people have misconceptions when it comes to social selling.

Social selling is:

Running LinkedIn searches for outbound targets
Retweeting a client.
Sharing the company’s latest blog post on Twitter, LinkedIn, Facebook and Google+.

#socialselling #socialmarketing  
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Have her in circles
7,657 people
Jason Scotts's profile photo
Zico Mendes's profile photo
Peter Feltham's profile photo
Heather Bond's profile photo
saeed khab's profile photo
AJ Stokols's profile photo
Mobi New's profile photo
SanNing Ren's profile photo
john arter's profile photo
 
+Rob Peters talks about Social Selling Thought Leadership - the New B2B http://curatti.com/social-selling-thought-leadership-new-b2b/

Here's what caught my attention:

Social Selling Thought Leadership requires targeted focus.

It’s about becoming a trusted resource and/or advisor. And it requires you as a social selling professional to focus, using content and/or consistently interacting, on a group of people and topics you know inside out.

On social there is a lot of noise and you can be perceived as a thought leader, just based on, let’s say, blog posts. But, thought leadership is not only about great content or influence.

As a social selling practitioner, you don’t have to be the The Taylor Swift in your area of expertise and industry. Look at it the long term and remember that we all need a social place in an environment where growth goes beyond the heat of spotlights.

#socialselling #socbiz #b2bleadgeneration  
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+Susan Gilbert My pleasure!
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+Rob Peters talks about The End of Autocratic Power and the Rise of Community  "It's not power at the people, but power through people"
 https://www.linkedin.com/pulse/end-autocratic-power-rise-community-rob-peters

Here's what caught my attention:

“Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.” -Simon Mainwaring

Many professionals do not believe that they are consistently using their capabilities or gifts on a daily basis in their jobs. The speed of change affecting industries due to new technologies and globalization are impacting companies and their functional business units. Whether it is sales, marketing, finance, or human resources, the people in these roles are being challenged to align their capabilities in a world of hyper-connected communication and transparency.

#communitymanager #socbiz  
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+Paolo FABRIZIO Tells you Why Exceptional Social Customer Service is a Differentiator http://curatti.com/exceptional-social-customer-service-differentiator/

Here's what caught my attention:

A new customer culture: help > assist > sell

Consequently a customer service culture based on YOU (the customer) instead of US (the brand) is effective and winning. This new perspective is revolutionary as well as necessary, since now customers influence other customers in terms of purchase decisions.

Successful brands understood it quickly, adapting their business model towards a new customer-centric one based on:

Help –> listen to customers need and be willing to help them in any phase (pre and post sales).
Assist –> always deliver what you have promised, helping him/her to get his problem fixed.

#customerservicetips #socialcustomerservice  
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Thank you so much +jan gordon! 
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+larry Payton Thank you, I wish the same for you :-)
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jan gordon

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Have a good day spring all most here Jan
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