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“Born to be an icon” – The Portugieser History Book is now available online, enjoy the reading: http://www.iwc.com/en/portugieser-the-legend-among-icons/
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Renowned for its discreet simplicity, the Portofino watch family welcomes a new and technically sophisticated model to its ranks: the Portofino Hand-Wound Monopusher - Ref. IW515104

Discover more: http://goo.gl/3C7eXF
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Our #IWCPortugieser Annual Calendar shows Tuesday, 25th of August today. What does this day mean to you?
Read more: http://goo.gl/0NmcG9
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Nice, very awesomely nice!!!
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#‎F1‬ summer break is finally over. See how Lewis Hamilton and Nico Rosberg compete off the track in our video:

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‪#‎FridayForumFever‬: "I am happy to announce a new family member"
Read more: http://goo.gl/OksIGg

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What is your favorite memory with an IWC watch?
Let us know in the comment section.
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My wedding day when my in-laws presents me with my Aquatimer.
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#FridayForumFever: "Pictures of the Alan Ross GTG in Amsterdam"
Read more: http://goo.gl/K6O51H


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Nur vom Feinsten !!
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IWC Watches

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‪#‎FridayForumFever‬: "AMG Mercedes F1 and IWC, a winning team"

Read more: http://goo.gl/GAcAGZ
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I'm not a Mercedes Benz man, but this is a very nice watch.

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Happy ‪#‎NationalDogDay‬. We love this ‪#‎IWCwristshot‬ and it is the perfect picture to celebrate our furry friends. How does your dog make your life better?

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Nice.
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Read Monochrome​'s "The Collector’s Series: A Young Collector’s IWC Portofino Vintage Collection 5448" - http://goo.gl/1m77c1
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The best I have seen
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Needless to say, we are talking here about the Spa Francorchamps circuit, where our partners MERCEDES AMG PETRONAS​ will race this weekend. We wish them all the best with our Ingenieur Automatic Carbon Performance Ceramic, a watch in carbon, one of the materials typically used in #F1.
Read more: http://goo.gl/su1MaA
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The #IWC Ingenieur Chronograph Silberpfeil with its stopwatch, tachymeter scale and flyback function breathes fresh life into the legend of the historic Mercedes-Benz racing car: http://goo.gl/YADZZa
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Have them in circles
23,129 people
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+41 52 635 63 63
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Baumgartenstrasse 15 8201 Schaffhausen Switzerland
Story
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Engineering Time Since 1868
Introduction
Our story starts in 1868

The Rhine flows unhurriedly past the windows of IWCs workshops in Schaffhausen. Just a few kilometres further downstream it plunges over the cliff face of the Rhine Falls that have made the town world-famous. And it was here, more than 140 years ago, that a corporate story began which is still being written today. The American engineer and watchmaker, Florentine Ariosto Jones, was a director of E. Howard & Cie in Boston, then one of Americas leading watchmaking companies, at the tender age of 27. At a time when many Americans were trying their luck in the west, Jones went in the opposite direction. His journey took him across the Atlantic to Switzerland, where wages were comparatively low. His plan was to found the International Watch Company, combining outstanding craftsmanship of the Swiss with modern engineering technology from overseas to manufacture movements and watch parts for the American market.

Here in Schaffhausen he found a newly constructed hydroelectric power station for his machines. Ideal conditions for his passion to build perfect mechanical movements for an international market. He also found watchmakers whose profession already had a long tradition. The State Archives in Schaffhausen include an entry dated 29 January 1583 relating to the Guild of Pyrotechnicians, Gunsmiths, Watchmakers and Hoistmakers to the City Council. This proves that the watchmaker's trade must already have existed in Schaffhausen at the time.

Originals of chronometry appeared soon after the company was established, for example in 1885 the Pallweber system pocket watch with its digital display, today a sought-after collector's item. At the end of the 19th century, IWC was one of the first watch manufacturers to recognize the potential of the new and increasingly fashionable wristwatch, for which it developed entirely new movements. It also continued to build original pocket watch movements into wristwatches when the market in the thirties demanded large, extremely accurate wristwatches. This is how the Portuguese line came into being - a trendsetting wristwatch in a "king-sized" format until today.

IWC was involved when watches had to learn to fly with the aviation pioneers and today it offers a comprehensive range of professional pilot's watches, which are fitted with special protection against magnetic fields. In the fifties the company not only led the competition in the race to introduce the first automatic movements, but also developed the so-called Pellaton winding mechanism, an unsurpassed winding system that it still uses exclusively today in its large automatic factory movements.

In the severe turbulence of the Swiss watch industry at the end of the seventies under its inspired manager, Günter Blümlein, this is the period in Schaffhausen when the points were set - contrary to the electronic spirit of the time - to take the company onto the track of mechanical watches, innovation and technically exacting men's watches. And from this conception of ourselves there grew the eye-catching advertising message: "IWC. Since 1868. And for as long as there are men." Because men's watches have also been a subject of interest to women for a long time.

The craft perfection, the training of its specialists, the renunciation of mass-market products: all of these are in keeping with the old-established principle of IWC. To make watches for small numbers of people, but watches of the highest quality. That is also the reason why, if carefully maintained, our watches last for decades. And why today they are rare items, which fetch collector's prices throughout the world.

Leading impulses for the mechanical watch come from IWC. With its more than 600 employees, the company manufactures these sought-after pieces. Since the year 2000 IWC Schaffhausen has belonged to the watch division of Richemont International SA.