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IWCO Direct
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Power your Marketing.™
Power your Marketing.™

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Last week my colleague Matt Shanahan discussed improving your return on marketing investment (ROMI) by using direct mail designs that can be produced efficiently. IWCO Direct’s Creative Services team works closely with our partners in Product Engineering to ensure the direct mail we develop can be economically produced, but we also focus on designing direct […] #directmail #ROMI #design
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San Antonio lived up to its billing as a great place for the mailing community to gather for the 2018 National Postal Forum last week. Great history, a beautiful environment, and exciting nightlife made the city a vibrant backdrop for discussions of data-driven mail and how digital channels “need mail to seal the deal.” The […] #2018NationalPostalForum #data #directmail
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I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where […] #directmail #production
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I recently wrote about how we’re using SharePoint to monitor and improve our workflow in real time across our platform. To be even more efficient, we’ve also created SharePoint team sites to help our teams communicate better, increase productivity, and ultimately decrease project cycle times for client campaigns. SharePoint Team Sites Enable Access, Collaboration, and […] #SharePoint #workflow #efficiency
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Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market […] #directmarketing #directmail #paper
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IWCO Direct’s commitment to producing high-quality print campaigns requires that we stay at the forefront of color management. After all, color is one of the first things consumers notice about mail, making it an incredibly important aspect of direct mail design. One way we’ve stayed ahead is by expanding our Idealliance® G7® Master Qualification, a […] #G7certification #G7training #direcetmail
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The biggest postal event of the year, the National Postal Forum, kicks off this weekend in San Antonio, TX. This is a great year to be in San Antonio as it marks the 300th anniversary of the city’s founding. In addition, the Postal Forum begins the day after San Antonio’s Cinco de Mayo celebrations. The […] #NPF #NationalPostalForum
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“Fintech” may seem like just a buzzword, but after walking around this year’s expanded LendIt Fintech USA conference at the Moscone Convention Center in San Francisco, it was clear that it’s a real movement—one that’s picking up speed. Marketplace lenders like SoFi, Lending Club, Prosper, Best Egg, and Avant are becoming as mainstream as traditional […] #fintech #Fintech2018
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I recently returned from the 2018 Inkjet Summit, which provided tremendous insight into new digital inkjet equipment, paper stocks, and ways companies are using inkjet technologies to create greater value for their clients. This is a can’t-miss event for us because of the unique format of keynote presentations, user panels, case studies, and 1:1 meetings, […] #inkjet #InkjetSummit2018
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The Continuous Improvement (CI) Conference provides a range of opportunities for any company. On one hand, you’re there to find out how you can make things better for your team and your clients; on the other, you may be made acutely aware of how far you still have to go. At IWCO Direct, we actively […] #CIConference #improvement
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