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IWCO Direct
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IWCO Direct

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Martin Luther King, Jr. Day, which is Monday, is the perfect time to reflect on why creating workplace diversity is important to IWCO Direct. We’re inspired by Dr. King, who dreamt of a better tomorrow for […] #MLKDay #workplace #diversity
Bev Lohs shares how Dr. Martin Luther King, Jr.’s fight for equality inspires our team to celebrate and promote workplace diversity at IWCO Direct.
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It’s another month before pitchers and catchers arrive for the start of Major League Baseball’s Spring Training camps. While it may be a little early to start talking baseball, things are already heating up around several […] #postal #regulatory #commission
The Postal Regulatory Commission rate review is underway. Postal expert Kurt Ruppel reveals what it means for the direct mail industry and what lies ahead.
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My life stays on-track thanks to bulleted to-do lists. I revolve my life around bulleted to-do lists. At any given time, I have at least four going between work and home to keep me organized and […] #punctuation #bulletpoints #writingtips
Ashley Leone shares the science behind what makes bullet points so valuable as a writing tool and provides tips for using them most effectively.
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ourselves on thinking ahead and, like good Girl and Boy Scouts, being prepared. But on what will likely be the last workday of 2016 for many, we wanted to take a moment […] #mailgard #newyear #directmail
Mike Henry recaps the highs of Mail-Gard’s 18 months of Continuous Improvement initiatives and how they prepare Mail-Gard for a strong 2017.
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It’s been another exciting year at IWCO Direct. By the end of this year we will have produced nearly four billion mailpieces. That’s kept our operations teams busy throughout the year, and we’ve set many new […] #happyholidays 
2016 was an exciting year at IWCO Direct. Joe Morrison highlights the key developments that have the company positioned for strong growth in 2017.
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Today we announced the installation of a new Komori GL640/C press for promotional plastic and paper cards, including gift and loyalty cards. This strategic investment expands our production platform for innovative direct mail by adding technology […] #komori #newtechnology #directmail
Jim Andersen examines how IWCO Direct’s new Komori GL640/C press for promotional plastic and paper cards will improve response rates for clients.
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Continuous Improvement (CI) is a consistent goal at IWCO Direct. At the outset of the new year, the team is focused on continuing to engage department leaders and leveraging data to measure, drive, and sustain our […] #teambuilding #improvement
Streamlining processes with continuous improvement enhances IWCO Direct’s effectiveness and provides team cohesion. Patrick Sondreal outlines the 2017 plan.
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One of my goals this year is to get in shape. It’s one of those resolutions that seem to find itself on my New Year’s resolutions list every year. For many marketers, getting their direct mail […] #responserates #creative #design #directmail
Mike Dietz outlines the ways outer envelope design can lift direct mail response rates by attracting, engaging and encouraging customers to act.
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In two years, three months, and 15 days, IWCO Direct will celebrate our 50th anniversary. It’s sometimes hard to believe that Frank Beddor’s dream of a company founded on service would still be helping our customers […] #growth #2017
Jim Andersen reflects on nearly 50 years of progress at IWCO Direct and looks ahead to 2017 as an exciting year for platform progress and client success.
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Paper was invented in China sometime around 105 AD, and its amazing staying power can be attributed in large part to its ability to continually adapt to changing communication styles. This is extremely evident in the […] #inkjet #inkjetpaper
Digital inkjet paper options continue to evolve for direct mail. Karen Weil explains what is available and how to evaluate the right one for your campaign.
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Most of us are familiar with the strengths and limitations of direct mail and email as marketing channels. Individually, they can be used in combination with different strategies to achieve different goals. But a multichannel marketing […] #directmail #integrate #multichannelmarketing
IWCO Direct’s Alan Sherman shows how the combination and integration of direct mail and email drives multichannel marketing performance.
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What happens when you survey a bunch of millennials about their opinions on paper-based communications and the mail process? You find out that they are not nearly as educated on the topic, or on millennial marketing in general [...] #millenial #marketing #directmail 
Guest blogger Danielle Siegle shares her team’s research on millennial opinions, misconceptions and behaviors about direct mail millennial marketing.
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Contact Information
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7951 Powers Blvd Chanhassen, MN 55317
7951 Powers BoulevardUSMinnesotaChanhassen55317
(952) 474-0961iwco.com
Marketing Agency, Advertising
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Jodi Engren
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Justin Vo
11 months ago
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Elio Ippolito
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