The Social Media Life-Cycle

Is it too late? Will our company be left out? Is social media the next big thing? Should our business be involved?

These are all the questions that we ask ourselves when it comes to starting with social media, and even more specifically, new networks or social apps as they jump into the game.

Social media is a great marketing tool that businesses can leverage to reach their target audience as well as to communicate current ones and build brand awareness.

In case, you are not familiar with the social media sphere, i.e what are the fundamental building blocks of social media marketing? Then take a look at this handy chart created by , which brilliantly explains the life cycle of social media.

It all starts with relevant content creation and interaction and ends with affection and transaction.

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