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Here is a CRM best practice from +Paul Sokol on organizing your tags and categories within Infusionsoft.

When you have many customer segments, you can send the right message at the right time and increase your sales as a result. :-) 
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Nathan Paris's profile photo
 
Love this blog post.  Really shows how using @Infusionsoft tags can get you to market at a more personal level...and more importantly begin to learn what your client WANT.
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