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Imagine Canada
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Imagine Canada

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Nonprofit marketers don’t have it easy. You need to communicate the value of your mission, raise brand awareness, and draw supporters for your cause. On top o
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Imagine Canada

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"Nonprofits cannot pick and choose when to defend their organizational identity. If a charity lets one issue slide, they may lose their ability to protect their name when the violation is intentional and deceitful."
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SUMMARY : Aggressive spending-reduction policies at the federal level beg for new types of financing such as social finance and social impact bonds to fund socially beneficial projects. But the implementation of social finance tools, in particular social impact bonds, could significantly change or even increase accountability requirements by, for example, bringing third-party private sector... Read More
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"Look around you. Look at your colleagues, your volunteers, your board members and look at your donors. Do they represent the Canada of today? I'd hazard a guess that they don't."
Thank you to regular contributor Leah Eustace for this month’s tip of the month from Good Works. Actually it isn’t a tip of the month as much as it is a RALLYING CRY! The time has long since passed for the charitable sector to embrace the social and cultural diversity in our fabulous nation. In this article Leah helps us understand why diversity is important and how we can start the culture shift to recognize, connect with and include...
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Have them in circles
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Imagine Canada

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Poverty porn is being replaced by profanity. We explore the impact of charity campaigns such as British Heart Foundation’s Dechox and WaterAid’s Tough Sh!t
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Includes insights from our very own Stephen Faul (VP Strategic Communications & Business Development) and Marnie Grona (Director, Marketing & Communications).
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Imagine Canada’s Stephen Faul, Vice President, Strategic Communications and Business Development and Bill Schaper, Director, Public Policy & Community Engagement will lead an Ask the Experts "Political Activities by Charities – it’s not always what you think" roundtable session. Discount for Imagine Canada members.
Keeping Pace in a Digital World – Professional development opportunity for marketers in the charitable sector, June 9-11 in Ottawa. As the rapid speed of change continues in the world of marketing and communications, it is increasingly obvious that the digital reality requires a new approach and perspective. MARCOM is designed to help you make use of strategic thinking, smart tactics and more sustainable solutions.
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In the US:

"The social sector is in flux, with many organizations moving beyond ‘crisis mode’ but still facing an uncertain future."
Long after the end of the 2009 recession, the nonprofit sector continues to experience high demand for services, and resources are severely strained.
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"...If the foundation truly believed in the primacy of grassroots, constituent leadership, then it should walk its own talk, and become a grassroots, constituent-led organization itself. Grantmaking decisions at Ben & Jerry’s Foundation should be made by Ben & Jerry’s employees."
National Committee for Responsive Philanthropy: Philanthropy at Its Best ®
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"...The donors all believe they are actively engaged with the organizations they support. The sad reality, however, is that the organizations themselves probably see many of those donors as disengaged."
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Have them in circles
380 people
Humeyra A. Karsli's profile photo
Mark West's profile photo
Operation Eyesight's profile photo
Red Acorn Consulting's profile photo
GuideStar's profile photo
Cleankeys's profile photo
SNAP Newspaper Group's profile photo
Michael Hussey's profile photo
Dr. Armando Caldas - M.D. Orthopaedic Surgeon's profile photo
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1-800-263-1178, 416-597-2293
Story
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Our cause is Canada's charities and nonprofits.
Introduction
Imagine Canada is a national charitable organization whose cause is Canada’s charities and nonprofits. We strengthen the sector’s collective voice, serve as a forum and meeting place, and provide a supportive environment for organizations to build stronger communities.

Imagine Canada est un organisme qui promeut le rôle et la contribution des OSBL à la société canadienne. Il renforce la voix collective du secteur, agit comme forum et lieu de rencontre et crée un milieu propice dans lequel les organismes contribuent à bâtir des collectivités solides.