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Imagine Canada
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Imagine Canada

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Metro Morning host Matt Galloway speaks with Bruce MacDonald of Imagine Canada.
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Imagine Canada

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We're hiring! We're looking for three amazing people to join our team: Communications Content Coordinator (Bilingual), Digital Experience Manager and Manager, Member Services (Bilingual).
Employment Opportunities Our employees believe when charities are strong, our sector can better serve and engage individuals and communities in Canada and around the world. The sector is diverse and we are committed to the big picture of supporting and strengthening organizations through our work.
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Nous embauchons! Nous sommes à la recherche de trois personnes passionnées pour agrandir notre équipe : coordonnateur/coordonnatrice du contenu des communications (bilingue), gestionnaire de l’expérience numérique et gestionnaire des services aux membres (bilingue).
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Possibilités d’emploi Nos employés croient que c’est en renforcant les organismes caritatifs que notre secteur pourra mieux servir et engager les gens et les collectivités du Canada et du monde entier. Notre mission consiste à appuyer et à renforcer le secteur caritatif dans son ensemble, tout en tenant compte de sa diversité.
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For some charities, success is reach. Advocacy is an important goal for many groups and sometimes awareness is an end itself. Where previous campaigns would focus on broadcast to get their message out, the Internet allows charities to monitor reach with greater precision and gather specific information about their audience.

“Years ago we would have run these as public service announcements and we would have no real way of knowing who was looking at them,” said Stephen Faul, vice-president of strategic communications and business development with Imagine Canada. “Now we're doing this small campaign on Youtube and I know the number of people who watch a section of the video, I know the number of people who watch the entire video and I know some demographic information about them.”
Brand loyalty still has meaning for the older generation, but younger donors increasingly want their dollars directed to granular causes. Meanwhile, the demand for tangible results is increasing and, perhaps paradoxically, high overhead and administration costs are raising the ire of donors.
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"And indeed, a nonprofit’s success can be often determined by the level of a community’s devotion to that cause, which can be boosted in various ways using social."
Driven by highly engaged communities of volunteers, donors and employees, the nonprofit sector faces an enormous opportunity to maximize their reach and use social media to raise awareness and interact with fans. And indeed, a nonprofit’s success can be often determined … Continued
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Imagine Canada

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Go ahead, tweet a selfie at your favourite museum. It will be encouraged during MuseumWeek, a Twitter event that runs from March 23 to 29.
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"As the Commission on the Voluntary Sector and Ageing issues its report, Lynne Berry thinks the sector has much to gain from championing older people."
As the Commission on the Voluntary Sector and ageing issues its report, Lynne Berry thinks the sector has much to gain from championing older people
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Have them in circles
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Imagine Canada

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Bruce MacDonald, CEO of Imagine Canada, spoke in response to a Globe and Mail investigation, which found the Royal Ontario Museum is still owed $23-million in unpaid pledges
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Juanita Wheeler busts the overhead myth in this powerful talk around her journey from high-powered for-profit marketing exec to non-for-profit overhead.
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Fundraising is transforming. There are fewer donors giving more on average, and the younger generation increasingly prefers crowdfunded campaigns to traditional giving. What does the rise of the digital civil society mean for charity in Ontario?  
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"Not-for-profits are adding new jobs at a higher rate than their corporate counterparts."
Not-for-profits are adding new jobs at a higher rate than their corporate counterparts.
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Experts from the nudge unit explain how fundraisers can make their messaging more effective
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People
Have them in circles
381 people
Raul Johnson (Killyourcancer)'s profile photo
Vancouver Sun's profile photo
Dr. Armando Caldas - M.D. Orthopaedic Surgeon's profile photo
Dee Scott's profile photo
Evelyn Senyi's profile photo
Steve Sakamoto's profile photo
BIGOLET Yohann's profile photo
Charity Navigator's profile photo
Canadian Association for Community Living's profile photo
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1-800-263-1178, 416-597-2293
Story
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Our cause is Canada's charities and nonprofits.
Introduction
Imagine Canada is a national charitable organization whose cause is Canada’s charities and nonprofits. We strengthen the sector’s collective voice, serve as a forum and meeting place, and provide a supportive environment for organizations to build stronger communities.

Imagine Canada est un organisme qui promeut le rôle et la contribution des OSBL à la société canadienne. Il renforce la voix collective du secteur, agit comme forum et lieu de rencontre et crée un milieu propice dans lequel les organismes contribuent à bâtir des collectivités solides.