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So who is excited for the 'Socialympics'?

http://blog.iinet.net.au/london-2012-socialympics/
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Chuck Kail's profile photoDan Hall's profile photoiiNet's profile photo
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What the hell are they??
iiNet
 
The link explains all :)

London 2012 is being touted as the first truly 'social' Olympics.
 
I find it too difficult to dual screen telly. I'm a guy, I can do one thing at a time really well. Every time I pick up my iPad or iPhone when watching TV I need to rewind to catch up on what I missed. I also lose any immersion I had
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