When you look across the marketing mix, email marketing is where the intersection of data, insight, automation, and action is most active today. And innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. So how do you tap into the contextual power of email?
Email is an avenue to communicate with your customers for many different reasons — content for nurturing, transactional emails for information and, of course, promo emails to get the purchase. So how does email influence that ultimate goal — a purchase? Especially those hard-to-track offline purchases? Read about this week’s chart to get a look at the latest discoveries of our research with 2,057 American adults. #SherpaEmail#EmailMarketing
Email is an avenue to communicate with your customers for many different reasons — content for nurturing, transactional emails for information and, of course, promo emails to get the purchase.So how does email influence that ultimate goal — a purchase? Especially those hard-to-track offline purchases? Read about this week’s chart to get a look at the latest discoveries of our research with 2,057 American adults.
Not all content is created equal, and customers are not responding well to content created for content’s sake. As companies pump out more and more emails in an attempt to get noticed by their audience, they are finding themselves stuffed in the bin of rejection: the hated spam folder. Once various customers have marked a domain repeatedly as spam, the filters may try to pick up on the trend and start blocking your emails. Even customers who do want your emails will have to dig through the spam folder to find them. What do you do when you need to regain trust with your customers?
Are you at MarketingSherpa's Email Summit in Las Vegas? Make sure you stop by the iContact booth # 410 and say hello to our team! Don't miss out, at 2:35pm PST we will be hosting roundtable discussions! #SherpaEmail
Free things are always ideal for the budget, but too often you get what you pay for. You probably know public email accounts aren’t as convenient or slick as private accounts, but you might not realize how else a free email account could affect your business. Are you going with a free public service or paying for quality and protection? Public email providers may cause more problems than you bargained for. Here are just a few of the more concerning problems you might not automatically consider with your free email service.
Just like a firm handshake is important during an in-person meeting, the welcome email is important for establishing a good first impression during a virtual relationship. To rock this opportunity, you need to consider a few important attributes responsible for a great introductory email message.
I’m convinced that email marketing can be successfully used by any type of business regardless of size, location, or industry vertical. Check out this blog post to see how you can usedemail marketing to market your local business.
If you are investing time, effort, and money in attracting people to your website and you are not making any effort to engage with them via email marketing, there is a good chance you will never see a positive return on your marketing costs. Isn't it time you got a little more aggressive in your approach to email subscriptions?
In January, Moz ran an experiment with the Marketing Experiments Blog testing the effectiveness of different email subject lines. There are some common pitfalls and danger zones when it comes to email subject line testing (and testing in general). Check out the four boundaries to keep in mind when testing.
There are some common pitfalls and danger zones when it comes to email subject line testing (and, really, testing in general). This post offers a roadmap through those zones, and also announces the winner of our recent email subject line competition!
Professional email marketing from iContact helps businesses of all stages and sizes get results. From the small business just getting started to the professional marketer looking for strategies to maximize campaigns to the high-volume sender with 15,000 to 5 million+ subscribers, iContact offers a plan to meet every need.
iContact is a professional email marketing solutions provider based in Morrisville, NC. Our company culture is fun, creative, energetic, challenging, and community-oriented.Our mission is to help businesses of all sizes and stages get results with professional email marketing.