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The Case for A/B Testing - One of the lessons hammered into my head in Journalism school was, “If your mother says she loves you, confirm it twice.” The point was that any fact, no matter how obvious or irrefutable, deserves to be cross-checked. The same could be said for email marketing. Just because something you’ve done for years continues to […] http://ow.ly/2FHndR
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Can Your PR Withstand a 21st Century Crisis? - In 2014, a crisis can happen to anyone at any time. It doesn’t have to be a natural disaster, there can be business challenges or threats to reputation that emerge and become an organisational crisis. http://ow.ly/2FGIVN
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Analyzing Yahoo’s New DMARC Policy - Every few months, the email marketing industry is thrust into a change that disrupts the landscape. This month’s change comes from an elder statesman in the email game, Yahoo, who recently announced a change to their DMARC (Domain-based Message Authentication, Reporting, and Conformance) Policy. What’s Changed? The technical adjustment (“p=reject”) means very little to most […] http://ow.ly/2FFlJ6
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If you have not done it already integrating your #email #marketing with your other marketing channels now is the time. (here is how)
http://www.business2community.com/email-marketing/five-easy-ways-integrate-email-marketing-channels-0840384#!Dfnk9
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Mobile ready Email Marketing is needed no matter what industry you are in. It is especially important in the service industry.
http://www.icontact.com/industry/restaurant-email-marketing
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Have them in circles
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Why not think outside of the inbox? Use these #content marketing tools to help with #email marketing topics.
https://econsultancy.com/blog/64665-content-marketing-ideas-five-key-tools-and-one-killer-tip
Last month I released the Periodic Table of Content Marketing, a kind of visual checklist to help people create the right kind of content to support their business goals. But what is the right kind of content? The table is an overview of the key elements of content marketing, but it stops short of suggesting specific subject-orientated ideas relevant to your brand / audience.
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Not matter how good your #SEO and #Social Media #Marketing is, #Email Marketing still brings greatly increased #ROI.
http://www.searchenginejournal.com/increased-roi-4300-true-possible-email-marketing/96537/
Businesses and brands are able to increase their ROI by 4,300% on average with strategic, intelligent e-mail marketing campaigns. Learn how you can too!
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Social Media ROI – Not Quite the Elephant in the Room - Have you ever had a conversation about social media marketing without some wag interrupting and shouting, “What about the Return on Investment (ROI)?” I didn’t think so. ROI is as hot a topic as social media itself. http://ow.ly/2FvnBi
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The High Cost of Free - Free trail or limited service offers (often described as freemium) are an increasingly popular tactic to drive registrations and generate leads for sales hungry organisations. While “free” might drive a significant number of leads, it might not be the answer to all you marketing problems. http://ow.ly/2FqYF8
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Have them in circles
1,102 people
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We deliver an industry-leading email and social media marketing solution
Introduction
iContact is a 300 employee company in Raleigh. Our company culture is fun, creative, energetic, challenging, and community-oriented. We are a purpose-driven company and B Corporation that cares about our impact on the world. iContact's purpose is to make online marketing easy so companies and causes can grow and succeed.

iContact's email marketing and social media marketing software is used by over 700,000 users worldwide to create, send, and track beautiful email newsletters, surveys, and autoresponders.

Our mission is to create value for our customers, employees, community, and shareholders while having fun and serving as a model for what a high-growth venture-backed company can become in terms of social and environmental responsibility.