If you want to scale your business, marketing automation is essential. But, what exactly does that mean? In this episode of 'The Mainframe,' Chris Garrett and Tony Clark reveal 5 key takeaways to help you incorporate automation into your marketing strategy the RIGHT way.
Marketers who segment their email lists experience higher open rates, lower unsubscribe rates, higher deliverability, and greater revenue. Looking for ideas to segment your list? Check out this infographic with eight great tips from our friends over at Email on Acid.
Looking for creative ideas to better segment your email lists? Using numeric custom fields, you can create highly targeted lists based on all kinds of number-based data including zip codes, customer spend, age, and much more. Learn how three different marketers are using number-based data as part of their list segmentation strategy.
According to a report conducted by the Ecommerce Foundation and Nyenrode Business University, nearly 40% of all online retail sales will come from the major online marketplaces by the year 2020. If you are worried that online marketplaces represent a significant risk to your business, you can take the fight back by following these seven tips.
Getting people to visit a new website, or brick-and-mortar store is really difficult. You HAVE to invest in marketing to attract visitors, and keep 'em coming. Want to know the most efficient way to do this? (Spoiler alert: it's email marketing.)
Professional email marketing from iContact helps businesses of all stages and sizes get results. From the small business just getting started to the professional marketer looking for strategies to maximize campaigns to the high-volume sender with 15,000 to 5 million+ subscribers, iContact offers a plan to meet every need.
iContact is a professional email marketing solutions provider based in Morrisville, NC. Our company culture is fun, creative, energetic, challenging, and community-oriented.Our mission is to help businesses of all sizes and stages get results with professional email marketing.