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Internet Advertising Bureau (IAB UK)
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In case you missed it, we launched our Full Year 2014 adspend figures last week. See more below
Nearly four in ten UK households bought a tablet in the last year. Mobile now accounts for 23% of digital ad spend and 56% of social media spend.
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From the IAB's very own Clare O'Brien
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Our CEO Guy Phillipson has written this great post for The Drum. Take a look!
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Why is Facebook taking part in the IAB UK Digital Upfronts? Claire Valoti explains - http://www.iabuk.net/video/iab-uk-digital-upfronts-claire-valoti-facebook #digitalmarketing  
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Find out why Google's new UK MD is excited about the IAB UK Digital Upfronts #digitaladvertising  
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The IAB UK's Chairman Richard Eyre looks to the promised land of programmatic.
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The IAB's COO Jon Mew took part in this Google #ThinkLive  webinar on Friday. Some great insights came out of it!
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The latest PwC / IAB figures for H1 2014 have been released!
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Why are +DigitasLBi  taking part in the IAB UK Digital Upfronts? Gareth Jones & Mike Clear explain.
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Why are AOL so excited about the IAB UK Digital Upfronts? Find out in this video featuring Mark Melling #digitaladvertising  
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People
In their circles
113 people
Have them in circles
198 people
Russell Torres Castro's profile photo
PICHARD ANDRE's profile photo
Mousuf Ahmed's profile photo
Sam Gillies's profile photo
Emma Cullen's profile photo
邊洺蕐's profile photo
Licínia Rafael's profile photo
Orimar Araujo's profile photo
Advertising Week's profile photo
Contact Information
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0207 050 6969
Email
Address
14 Macklin Street London WC2B 5NF
Story
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Defining the future of digital advertising
Introduction
The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies.

Given the rapidly evolving nature of the digital landscape, the IAB works to ensure that marketers can maximise the potential of digital media and mobile devices, helping members engage their customers and build great brands.

By disseminating knowledge and fostering dialogue through research, policy guidance, training and events, the IAB aims to be every marketer’s authoritative and objective source for best practices in internet advertising.