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IAB - Interactive Advertising Bureau
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IAB empowers the media and marketing industries to thrive in the digital economy.
IAB empowers the media and marketing industries to thrive in the digital economy.

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IAB - Interactive Advertising Bureau's posts

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Register Now for The Value of the Advertising-Supported Internet Ecosystem Webinar taking place on April 18 https://www.iab.com/…/quantifying-internets-economic-impact/ 

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Congrats to IAB's Anna Bager and Alanna Roazzi Gombert for being named FOLIO top women in media of 2017 https://www.iab.com/news/anna-bager-alannagombert-named-top-women-digital-folio-top-women-media-list/ 

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Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web in North America and Europe, recommending that brands, ad agencies & publishers retire six desktop & 12 mobile ad formats http://bit.ly/2mru8bC 

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IAB Programmatic Symposium is happening on May 17 in NYC. Keynote speakers include: Seth Demsey, AOL; Matt Minoff, Meredith Corporation, and Jack Smith, GroupM Worldwide. Register today: https://www.iab.com/events/rethinking-automation-post-programmatic-world/ 

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IAB study: 10.4MM American jobs created by ad-supported internet in 2016. 104% growth in 4 yrs https://www.iab.com/insights/economic-value-advertising-supported-internet-ecosystem/ 

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IAB Programmatic Symposium new speakers announced: Seth Demsey, AOL; Matt Minoff, Meredith Corporation, and Jack Smith, GroupM https://www.iab.com/events/rethinking-automation-post-programmatic-world/

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Those Old Mental Models Got Me In Their Spell, IAB's Randall Rothenberg on the trillion dollar digital advertising economy https://lnkd.in/d8XZ8nS 

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