Profile cover photo
Profile photo
IAB - Interactive Advertising Bureau
3,413 followers -
IAB empowers the media and marketing industries to thrive in the digital economy.
IAB empowers the media and marketing industries to thrive in the digital economy.

3,413 followers
About
Posts

Post has attachment
AVOD, SVOD, AVOC—no, those are not typos! Rather acronyms for the latest @IAB #DigitalVideo terms. Don’t know what they stand for? Get up to speed and check out the glossary here: http://bit.ly/2Go5kvN #DigitalVideoGlossary
Add a comment...

Post has attachment
Did you know that half of #DirectBrand founders surveyed in the @IAB 2018 Founders Insights Study position their products as premium brands? Read more in @IAB blog series #TheShift: http://bit.ly/2PqycCR #IABforBrands
Photo
Add a comment...

Post has attachment
WATCH: Jonathan Margulies, Managing Director, @WinterberryGrp, discusses the 2018 State of Data Report at the 2018 @IAB Data & Mobile Symposium: http://bit.ly/2C3q0Vu #IABDataMobile @jcmargulies
Add a comment...

Post has attachment
#DigitalVideo growth remains strong, and #mobile remains a primary driver of ad revenue growth. In 2017 it outpaced desktop #video revenue for the first time hitting $6.2 billion versus $5.7 billion. Check out the new blog post and @IAB’s report: http://bit.ly/2UxrazX
Photo
Add a comment...

Post has attachment
Hear from JB Osborne @jbosborne, Co-founder & CEO of @redantler on What Big Brands Can Learn from Disrupter Brands. Don't miss the IAB Annual Leadership Meeting, Feb. 10-12 in Phoenix, AZ. Register now: http://bit.ly/IABALM2019 #IABALM
Photo
Add a comment...

Post has attachment
Incumbent brands & publishers must overcome the disruption fueled by direct brands. This year's @IAB Annual Leadership Meeting theme is The Theory of Revolution: Sparking Growth in the Direct Brand Economy. Register now for Feb 10-12 in Phoenix, AZ:http://bit.ly/IABALM2019 #IABALM
Photo
Add a comment...

Post has attachment
Join Brian Lesser @blesser, CEO, @Xandr76 as he takes the stage to discuss The Marriage of Data and Storytelling at the 2019 @iab Annual Leadership Meeting, Feb. 10-12 in Phoenix, AZ. Don't miss out, register today: http://bit.ly/IABALM2019 #IABALM
Photo
Add a comment...

Post has attachment
Opt-in advertising is an honest transaction that provides value to the advertiser, publisher, and the consumer. Understanding this format will help #brands embrace this advertising opportunity. Read the playbook here: http://bit.ly/2FYCq4Q #OptInValueExchangeAds
Photo
Add a comment...

Post has attachment
Watch Mark Davenport, The Trade Desk, & Jeremy Hlavacek, IBM Watson Advertising, lead the discussion on the hot topic of #data ethics during the #IABDataMobile Symposium: https://youtu.be/j71ji-9Bm3k @IBMWatson @WatsonAds @TheTradeDesk @jhlava
Add a comment...

Post has attachment
Many #DTC #brands depend on a community of Influencers for amplification, engagement and feedback. What else are #DirectBrands doing differently? Read more in #TheShift blog post by @IAB's @Susanborst: http://bit.ly/2RH5U96 #IABforBrands
Photo
Add a comment...
Wait while more posts are being loaded