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IAB - Interactive Advertising Bureau
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IAB empowers the media and marketing industries to thrive in the digital economy.
IAB empowers the media and marketing industries to thrive in the digital economy.

3,211 followers
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IAB - Interactive Advertising Bureau's posts

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Sneak Peak: Randall Rothenberg and Dr. Mehmet Oz filming today on the set of The Dr. Oz Show on the topic of fake news. Stay tuned for more details. 
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Why A New Content Taxonomy? Review IAB Tech Lab's latest version in public comment until March 1, 2017. https://lnkd.in/daHCcNa

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Is advertising an art or science? We asked the attendees at IAB Annual Leadership Meeting https://lnkd.in/d8H5YHq


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IAB & dmexco join forces to lead global conversation on mobile marketing at Mobile World Congress, February 28 in Barcelona https://www.iab.com/events/mobile-world-congress-2017/

Condé Nast urges focus on quality: http://bit.ly/2lhKSRn via Warc 

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The FCC Should Stay Its Broadband Privacy Rules http://bit.ly/2lhwVmk 

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IAB and @dmexco at Mobile World Congress: Surviving in a Mobile-Only Marketplace, Feb 28 in Barcelona http://bit.ly/2hTmuQE #mwc17

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Is the :15 and :30 ad still alive and well? We asked the attendees at #IABALM http://bit.ly/2l0c84a
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