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IAB - Interactive Advertising Bureau
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Publishers from around the globe with an open letter for marketers to embrace mobile-compatible ads, such as #HTML5.
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Understand how Digital Video Advertising works in a simple way. #digitalvideo  
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WATCH: "Native advertising is here to stay."  IAB President & CEO Randall Rothenberg  on  future of digital advertising on +Bloomberg TV. 
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To help publishers navigate the promising but complex field of content marketing, IAB releases a #contentmarketing primer . Go inside, on our blog.
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IAB EVP/CMO David Doty on why the challenges are greater than ever for a global CMO, and lessons to be earned for 'artful but tough decisions.' (via +MediaPost) 
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IAB Publisher-in-Residence +Peter Naylor shares 8 signs of the times that digital publishers should peruse and ponder as they head in 2014. 
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What do this year's best ad campaigns and digital leaders tell us about what works & why in interactive advertising? Here to help answer  -- the first-ever IAB MIXX Awards Insights Report! #iabmixx  
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IAB releases its "playbook" for #nativeads . 
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Have them in circles
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Dedicated to the Growth of the Interactive Advertising Marketplace
Introduction

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visitwww.iab.net.

The IAB has six core objectives:

  • Fend off adverse legislation and regulation
  • Coalesce around market-making measurement guidelines and creative standards
  • Create common ground with customers to reduce costly friction in the supply chain
  • Share best practices that foster industry-wide growth
  • Generate industry-wide research and thought leadership that solidifies Interactive as a mainstream medium
  • Create countervailing force to balance power of other media, marketing, and agency trade groups

For a complete list of IAB Members as well as the Councils, Committees and Working Groups who are actively shaping the interactive industry, please visit the IAB Member Center.