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IAB - Interactive Advertising Bureau
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1 in 4 US Adults Watch Original Online Video Monthly (Study) http://bit.ly/1zMTf9W  (via VideoInk News​) #NewFronts 
One in four US adults watch original digital video at least once a month, says a study from the IAB.
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WATCH: Connected screen media company LIN Digital makes their ‪#‎NewFronts‬ debut https://youtu.be/AZvJpFH_UnU
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New Study: Brands to Assign Bigger Budgets Towards Content Marketing on Digital Video, According to IAB & DigitasLBi North America http://bit.ly/1FKUBD4 ‪#‎NewFronts‬
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Hear from industry leaders as they discuss this revelation on embracing truth in content ‪#‎NewFronts‬ bit.ly/1K82Gkd (via DigitasLBi North America, featuring Upworthy, The Onion, Midroll)
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Last week IAB-TV lived life in the front row while the #NewFronts presenters cured our case of the Mondays, unleashed epic content, gave us a revelation from every angle, helped power our happy, pushed the space forever forward, and more! Join us now as we embark of WEEK TWO of the 2015 Digital Content NewFronts https://youtu.be/pTQLbp3ODYc
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Attending the 2015 #NewFronts? Each event counts towards IAB Recertification Credits! Learn more here http://www.iab.net/certification 
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WATCH: IAB-TV reports on AOL's shift from a NewFront season to a NewFront year w/ Content 365 ‪#‎NewFronts‬ http://bit.ly/1bS8Iu4
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WATCH: Vevo's 4th annual NewFront was themed around the value of the music fan & included the announcement of a new LIVE tentpole event: "The Year in Vevo". Check out the IAB-TV report with correspondent Julie Thompson https://youtu.be/pkV30qjsnkc
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NewFronts 2015: Fullscreen​ Acquires Social-Media Studio McBeard http://bit.ly/1AA5XDT #NewFronts #FullscreenNewFront (via Variety​) 
Fullscreen has acquired McBeard, a social-media studio that creates branded content for clients including Netflix, 20th Century Fox, NBCUniversal, Warner Bros. and Sony Pictures. Fullscreen is anno...
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WATCH: DigitasLBi North America delivers an all-star NewFront on revelations, confessions & epiphanies around digital video. IAB-TV correspondent Julie Thompson reports https://youtu.be/XuzSOpu7KZA ‪#‎NewFronts‬
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WATCH: Refinery29 ventures into scripted programming & partners with Planned Parenthood at the 2015 ‪#‎NewFronts‬. IAB-TV's Julie Thompson reports http://bit.ly/1GTptCJ
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Blazing The Out-Of-Home Trail--IAB's Carl Kalapesi weighs in http://bit.ly/1HVcukb (via AdExchanger​) 
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Have them in circles
2,802 people
Johann Morris's profile photo
Melody Montgomery's profile photo
Max Chen's profile photo
Revo Fung (糜荼)'s profile photo
ad2campaign's profile photo
Salomão Junior's profile photo
John McGeehan's profile photo
LCD Video Wall's profile photo
Cybage Abhijit's profile photo
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Dedicated to the Growth of the Interactive Advertising Marketplace
Introduction

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visitwww.iab.net.

The IAB has six core objectives:

  • Fend off adverse legislation and regulation
  • Coalesce around market-making measurement guidelines and creative standards
  • Create common ground with customers to reduce costly friction in the supply chain
  • Share best practices that foster industry-wide growth
  • Generate industry-wide research and thought leadership that solidifies Interactive as a mainstream medium
  • Create countervailing force to balance power of other media, marketing, and agency trade groups

For a complete list of IAB Members as well as the Councils, Committees and Working Groups who are actively shaping the interactive industry, please visit the IAB Member Center.