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IAB - Interactive Advertising Bureau
3,176 followers -
IAB empowers the media and marketing industries to thrive in the digital economy.
IAB empowers the media and marketing industries to thrive in the digital economy.

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IAB - Interactive Advertising Bureau's posts

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IAB Members Offer Native Advertising Predictions http://bit.ly/2gluv33 via MediaPost 

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Here's a Sneak Peek at the IAB Annual Leadership Meeting Agenda http://bit.ly/2gbffXV 
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David Grimaldi Elected to The Media Institute Board of Trustees http://bit.ly/2gV2eAL 

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Congrats Amobee, Dstillery, ProDataMedia, Sovrn Holdings Inc., Rocket Fuel Inc., on your fraud certification - http://bit.ly/2hgA9oy via MediaPost Trustworthy Accountability Group 

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Do you know the difference between the FTC Endorsement Guidance and the FTC Native Advertising Guidance? Then don't miss this IAB member-exclusive webinar on Dec 13: http://bit.ly/2gGGfPR 

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Have you submitted feedback yet? MRAID 3.0, for public comment, provides a technical foundation for better user experience, faster ad rendering, viewability measurement & VPAID Integration. http://bit.ly/2fJJ3e3 

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New native ad formats will include virtual reality http://bit.ly/2gzWHg7 via Marketing Dive 

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MediaMath CEO & Chairman of the IAB Data Center of Excellence, Joe Zawadzki, Says Real-Time Marketing Needs Best Practices, Programmatic Needs New Business Models http://bit.ly/2gZj7YK via MediaPost 

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Ooyala and TubeMogul will discuss how in the new world of OTT, viewing is rising but monetization isn’t keeping pace http://bit.ly/2gduFYM
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Find out where Native is heading in 2017 with these predictions from IAB members Adyoulike, AOL, BBC, Storyworks, Bidtellect, Centro, Flipboard, GumGum, IDG, IGN, InMobi, ironSource, Jumpstart Automotive Media, Leaf Group Ltd., Lonely Planet, Meredith, Merkle, Mixpo, PlatformIO, PopSugar, PubNative, PulsePoint, Sensewhere, Sharethrough, TripleLift, Unruly, Vertebrae, Verve, and Vibrant Media: http://bit.ly/2gZ58F5 
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