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IAB - Interactive Advertising Bureau
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Join Victor Lim, Director of Strategy at tronc (formerly Tribune Publishing), and IAB on July 28 to learn how, as publishers, you can get started or expand your existing capabilities in leveraging location for real-time targeting, audience insights, online to offline measurement and more. Register here: http://bit.ly/29MugYo
Location-targeted mobile ad spend is expected to grow from $8.4 billion in 2015 to $11.3 billion in 2016. It is an area of tremendous potential for publishers. While some publishers have built out location data capabilities to enhance their advertising products and increase the value of their inventory, others lack the expertise or awareness of … Continued
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Pokémon Go isn't the only game in town! Join the IAB Game Committee at the first ever “How to Get in the Game” Game Advertising Showcase & Mixer tomorrow, 7/21 at Tumblr's NYC offices. Learn how brands from The Clorox Company, Sony Pictures, and more have had success with different kinds of game advertising. RSVP no later than 6pm tonight: http://bit.ly/2a47AWh
How do leading brands win with game advertising? Come join us for an exciting showcase of rapid fire case studies where you'll learn how some leading brands across multiple categories have used game advertising to successfully meet their objectives. Countless studies prove that games are highly engaging and entertaining content that appeal to a wide range of target audiences across multiple platforms. This makes gaming an ideal medium for brand m...
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IAB Data Center Of Excellence Issues Adaptable Data Maturity Model http://bit.ly/29uit5w (via Adotas)

Complete the assessment to determine your company’s data maturity here: http://www.iabdatamaturitymodel.com/
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Join Victor Lim, Director of Strategy at tronc (formerly Tribune Publishing), and IAB on July 28 to learn how, as publishers, you can get started or expand your existing capabilities in leveraging location for real-time targeting, audience insights, online to offline measurement and more. Register here: http://bit.ly/29MugYo
Location-targeted mobile ad spend is expected to grow from $8.4 billion in 2015 to $11.3 billion in 2016. It is an area of tremendous potential for publishers. While some publishers have built out location data capabilities to enhance their advertising products and increase the value of their inventory, others lack the expertise or awareness of … Continued
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Pokémon Go isn't the only game in town! Join the IAB Game Committee at the first ever “How to Get in the Game” Game Advertising Showcase & Mixer this Thursday, 7/21 and learn how brands from The Clorox Company, Wrigley, Sony Pictures, Toyota USA and Absolut have had success with different kinds of game advertising. RSVP for what is sure to be a fun and informative afternoon at Tumblr's NYC HQ: http://bit.ly/2a47AWh
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Benjamin Dick, Director of Industry Initiatives at IAB, discusses the current #programmatic marketplace, what the IAB Programmatic Council is concentrating on, education & training opportunities, and more http://bit.ly/29Njyq6
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IAB Podcast Upfront nearly doubles in size, underpinning rapid growth and importance of digital audio. The 2016 IAB Podcast Upfront will feature AdLarge Media​, Authentic, CBS RADIO’s Play It Podcasts​, ESPN​, Howstuffworks​, Midroll​, NPR​, PANOPLY​, PodcastOne​, Time Inc.​, WNYC Radio​ & Wondery http://bit.ly/2ac56q7 #PodcastUpfront
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Melissa Gallo, Senior Director, Product, Tech Lab, at IAB sheds light on an important yet rarely discussed industry initiative: ‪#‎Taxonomy‬. Read her full post here iab.com/taxonomy
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Header Bidding has generated excitement as well as apprehension and confusion about implementation options, technical stability, and operational resource requirements. If your organization has either considered or is actively using a header bidding solution to monetize inventory, we’d like to hear from you! Take our quick, anonymous survey here: http://svy.mk/29460S7
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Just released: 7 recommendations from last month's IAB Ad Blocking & UX Summit. Explore the recommendations here http://bit.ly/29SVuxd ‪#‎IABAdBlockUX‬
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Unable to attend the HTML5 Platform showcase that took place in San Francisco this past April with Flexitive​, Spongecell​, Jivox​ and Celtra​? The video is now available here http://bit.ly/29EodW9

And please join the IAB Tech Lab for their upcoming HTML5 Platform showcase in NYC on 8/2. Learn more and register here: http://bit.ly/29koHAb
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This afternoon, leaders from the video, advertising, and technology fields convened at the IAB Video Leadership Summit – Tele://Vision to address and solve problems facing the video industry of the future. Featured speakers included Jeffrey Cole (USC Annenberg School for Communication & Journalism), Charlie Firestone (The Aspen Institute), Andrew Heyward (MIT Media Lab), and many more. Explore the events agenda and stay tuned for key summit takeaways in the upcoming weeks http://bit.ly/2a6G5dt
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Have them in circles
3,117 people
Ayala Michelson's profile photo
Kevin Berens's profile photo
CDHM Advertising Inc.'s profile photo
Tows Marketing's profile photo
360forecourt's profile photo
Brick Street Software's profile photo
Web Hosting Chennai's profile photo
Rich Palmeri's profile photo
Tim Aten's profile photo
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212-380-4700
Story
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Dedicated to the Growth of the Interactive Advertising Marketplace
Introduction

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visitwww.iab.net.

The IAB has six core objectives:

  • Fend off adverse legislation and regulation
  • Coalesce around market-making measurement guidelines and creative standards
  • Create common ground with customers to reduce costly friction in the supply chain
  • Share best practices that foster industry-wide growth
  • Generate industry-wide research and thought leadership that solidifies Interactive as a mainstream medium
  • Create countervailing force to balance power of other media, marketing, and agency trade groups

For a complete list of IAB Members as well as the Councils, Committees and Working Groups who are actively shaping the interactive industry, please visit the IAB Member Center.