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IAB - Interactive Advertising Bureau
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Attention Dallas Area Marketers and Agency Contacts! Register for the 8/5 Digital Audio Agency Day. Join IAB, the Digital Audio Committee, and industry leaders from iHeartMedia, Pandora​, WNYC Radio​, and more for a discussion around the changing dynamics, and incredible opportunities in Digital Audio. To learn more and RSVP please email Enxhi@iab.net http://bit.ly/1M1xcBc
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The IAB MIXX Conference has Advertising Week's best editorially-curated content and unparalleled networking under one roof. And only at IAB MIXX will you find the most senior executives driving our industry forward in deep-dive track sessions that impact the way business gets done. This year's topics include embracing the user experience programmatically, mobilizing and measuring the user experience, and more. Early Registration ends on August 7. http://bit.ly/1w3WGmc
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The IAB Digital Media Sales Certification August exam window opens soon! IAB’s Digital Media Sales Certification has become an industry benchmark with more than 5,000 applicants from leading companies participating. Today’s media salespeople must demonstrate a comprehensive understanding of their products and offerings to clients and this is the only recognized credential created by digital media leaders. Stay ahead of the industry curve and submit your application* here: http://bit.ly/1OqvFC5

*Please note: IAB members receive a discount on applications
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Attention Dallas marketers & media buyers: Learn more about digital audio advertising from industry experts for your clients at the 8/5 Digital Audience Digital Day http://bit.ly/1Is0t59

For more information and to RSVP please email Enxhi@iab.net
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IAB is seeking a Director of Industry Initiatives to identify challenges & opportunities for growth in the areas of Programmatic, Data, and Performance Marketing. Learn more & apply here http://bit.ly/1gji6dh
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Preparing to take the Digital Media Sales Certification exam? Join IAB this Thursday, 7/30 for a one-day prep course that will provide detailed review of the major content areas outlined in the Digital Media Sales Certification exam blueprint. Learn more & register here: http://bit.ly/1LyH4AI
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IAB is seeking a Director of Industry Initiatives to identify challenges & opportunities for growth in the areas of Programmatic, Data, and Performance Marketing. Learn more & apply here http://bit.ly/1gji6dh
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Recently, the MRC announced phase 3 results for viewable impression reconciliation testing. Read IAB's statement here http://www.iab.net/mrcviewability
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New Blog—Make Mobile Work 2.0: Continuing the Mobile Conversation with Brand Marketers http://bit.ly/1KBcBDg
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Our smartphones have so much data about us—they've ultimately become extensions of ourselves. Just how much of that data do marketers have access to? IAB's Joe Lazlo addresses this question and more in his new ClickZ​ piece http://bit.ly/1MtRLVR
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The IAB MIXX Conference returns to NYC on September 28 & 29, during Advertising Week. Join over 2,000 digital leaders and decision makers from across the ecosystem with an audience comprised of senior executives from brands, agencies, publishers, and ad technology. Keynote speakers include Daniel Ek, Spotify​; Michael Roth, Interpublic Group (IPG)​; and Ben Silbermann, Pinterest​. Early Registration ends on August 7 http://bit.ly/1w3WGmc
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Many of the current technologies used to detect fraud are great at detecting the amount of fraud (e.g., post-bid analysis). However, we need more technologies and techniques that focus on how to stop fraud before it happens. Join IAB on 8/11 for a webinar on Field Guide for Validating Premium Ad Inventory, filtering out Non-Human Traffic. Learn more & register here: http://bit.ly/1SBGP8e
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Have them in circles
2,852 people
Pablo Sánchez Kohn's profile photo
Nicholas Andryc's profile photo
Erin Kapczynski's profile photo
Andra Zaharia's profile photo
Roz Kaiser's profile photo
Steven Kenneth's profile photo
Liz Quigley's profile photo
AdWords Chile's profile photo
Katie Lane's profile photo
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212-380-4700
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Dedicated to the Growth of the Interactive Advertising Marketplace
Introduction

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visitwww.iab.net.

The IAB has six core objectives:

  • Fend off adverse legislation and regulation
  • Coalesce around market-making measurement guidelines and creative standards
  • Create common ground with customers to reduce costly friction in the supply chain
  • Share best practices that foster industry-wide growth
  • Generate industry-wide research and thought leadership that solidifies Interactive as a mainstream medium
  • Create countervailing force to balance power of other media, marketing, and agency trade groups

For a complete list of IAB Members as well as the Councils, Committees and Working Groups who are actively shaping the interactive industry, please visit the IAB Member Center.