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IAB - Interactive Advertising Bureau
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Recently, IAB's Carl Kalapesi sat down with the Newspaper Association of America​ to discuss 6 misconceptions about #programmatic advertising. Read the full piece here: http://bit.ly/1IJFxSw
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Google Chrome Will Begin Blocking Flash Web Ads http://on.wsj.com/1fRYewG (via The Wall Street Journal)
Google's Chrome browser on Tuesday will begin blocking Internet ads that use Adobe's Flash technology, a move that will likely prompt advertisers to abandon the video format entirely.
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Seth Meyers from +Late Night with Seth Meyers & Ira Glass from #ThisAmericanLife to Headline 2015 ‪#‎iabMIXX‬ Conference with stellar roster of speakers http://bit.ly/1O43Z67
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Learn more about the new IAB Digital Leadership Program here: http://bit.ly/1IU2djB
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Preparing to take the Digital Ad Operations Certification exam? Join IAB on 9/24 for a one-day prep course that will provide detailed review of the major content areas outlined in the Digital Ad Operations Certification exam blueprint. Learn more & register here: http://bit.ly/1JWRwDD
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Next week @GoogleChrome will begin pausing Flash ads & most Flash ads uploaded to @AdWords will be converted to HTML5 http://bit.ly/1MRqQTH 
In June, we announced (https://goo.gl/TF7dmD) that Chrome will begin pausing many Flash ads by default to improve performance for users. This change is… - AdWords - Google+
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Attending the dmexco conference in Germany this month? Be sure to check out the 9/16 Agency Debate: "Gunning for Market Share—A New Intersection of Media, Creativity & Consultancy," moderated by David Doty and featuring industry leaders from Deloitte Digital and Newcast. Learn more: http://bit.ly/1U9SyLZ
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Mobile & desktop ads have greater influence on U.S. consumers planning home improvements than on typical Americans, according to new IAB study http://bit.ly/1L0RqW1 

Explore the full "IAB Digital Influence on Home Improvement Plans" study here: http://www.iab.net/homeimprovement
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Seth Meyers & Ira Glass to headline 2015 IAB MIXX Conference, with stellar roster of speakers. Don’t miss the fireside chat with the host of NBC’s “Late Night with Seth Meyers” and Hulu CEO Mike Hopkins, plus insights on Podcasting from “This American Life” host - only at IAB MIXX on Sept. 28-29 in NYC! http://bit.ly/1O43Z67 
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Join IAB on 9/9 in NYC for a Digital Ad Operations Certification info session. Learn more here: http://bit.ly/1hDbNSu
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IAB MIXX Conference announces stellar lineup including Dana Anderson, Mondelēz International; Daniel Ek, Spotify; Matt Murphy, 72andsunny; Linda Yaccarino, NBCUniversal; Susan Wojciki, YouTube and more! 
Check out the full agenda and register today. This event will sell out. http://www.iab.net/mixx/agenda
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Great presenters at the 2015 IAB MIXX Conference!
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Recently, brandchannel sat down with IAB's Carl Kalapesi to discuss the growth of Podcasts & what it means for brands. Read the full Q&A here: http://bit.ly/1MtTEl2 

Learn more about the growing Podcast market at the 9/10 IAB Podcast Upfront Showcase in NYC: http://bit.ly/1UDwlYM 
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Have them in circles
2,873 people
Stephan Haux's profile photo
Tracy-Ann Kruger's profile photo
Zen Lee's profile photo
Tutti Solo's profile photo
John Lowery's profile photo
Neuralis's profile photo
Omar Mendoza's profile photo
Juan Carlos de la Torre's profile photo
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Dedicated to the Growth of the Interactive Advertising Marketplace
Introduction

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visitwww.iab.net.

The IAB has six core objectives:

  • Fend off adverse legislation and regulation
  • Coalesce around market-making measurement guidelines and creative standards
  • Create common ground with customers to reduce costly friction in the supply chain
  • Share best practices that foster industry-wide growth
  • Generate industry-wide research and thought leadership that solidifies Interactive as a mainstream medium
  • Create countervailing force to balance power of other media, marketing, and agency trade groups

For a complete list of IAB Members as well as the Councils, Committees and Working Groups who are actively shaping the interactive industry, please visit the IAB Member Center.