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iDashboard & iProperty
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7 Mistakes to Learn from Real Estate’s Worst Blogs - The real estate blogosphere in Australia is huge. There’s a wealth of information, and with that information, unfortunately, comes a whole lot of misinformation. In this article, we’re going to take you through 7 of the biggest mistakes you can learn from other real estate blogs, so you can make better content choices in the future. Read on to find out more: 1) Ignoring Best Practices for Structure Although it’s by all means okay to put y...

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Neighbourhood Questions You Should Expect to Hear - Promoting a neighbourhood you work within should be a core part of your local marketing strategy. Potential buyers you’re working for aren’t just interested in properties – they want to learn more about the area they’re potentially moving into, as it’ll become their new community. As a result, you’re likely going to receive a tonne of questions about the local neighbourhood from interested buyers, and it’s your ability to provide accurate ...

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Social Media Marketing Ideas You Need to Know for 2018 - Are you planning your social media marketing strategy for the rest of 2018? If you are, there are several important changes that could reshape how your agency uses social, with many of them directly impacting your online presence. Before you set your plan in stone, take a look at these social media trends to make the most of your campaigns. 1) Video Should be Your Priority By 2020, a crazy 80% of all online traffic will be directed to...

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How Can You Charge More for Your Service? - With the battle for new business getting fiercer for real estate agents every day, there are only two main ways to boost your profitability. Either you focus on outperforming your competition, or you turn your sights to the customer. However, choose wisely, as one of those two is footing the bill at the end of the sale. Real estate is an industry obsessed with how competition is performing. If someone tries a new tactic, we sit still and wait to s...

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Facebook News Feed Changes – What Can You Do? - By now, it’s likely you’re aware of the changes Facebook is making to its News Feed algorithm. It’s also likely you’ll understand the potential issues it poses to your social media marketing activities. If you’re not aware of what’s taking place, now is definitely the time to scratch up. On 11th January, Mark Zuckerberg announced that Facebook would be switching its focus from businesses to people, placing them at the centre of everything Face...

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5 Key Tips for Boosting Your LinkedIn Profile Success Rate - Take a long, hard look at your LinkedIn profile. What do you think? If your profile doesn’t have a strategic approach, you need to get back to the drawing board and start fresh. Sure, LinkedIn might not measure up against social media giants Facebook, Instagram and Twitter, but it definitely shouldn’t be left out of your marketing plan. Over the last 5 years, the networking facility on the business platform have skyrocketed past t...

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Avoid That Awkward Close to Your Listing Pitch with These 4 Tips - The majority of real estate agents fall at the last hurdle when it comes to signing a new client – the close. Experts believe this is likely down to one common reason – regardless of the level of experience they have, agents fear being rejected. That’s completely understandable, as nobody likes rejection, and the close is the part of the listing discussion where the clients can turn around and say no. All of your hard work, ...

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5 Top Tactics for Landing More Social Media Leads - Social media is one of the most powerful marketing channels out there. Not only does it give you the opportunity to interact with your target audience on a personal, informal level, it also lets you target them based on their interests, age, location and much, much more. However, getting it right can take months. Read on to discover 5 proven methods for quickly boosting your sales pipeline with fresh social media leads. 1) Add Social Proof...

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How to Manage Stress and Maintain a Work-Life Balance - Feeling the pressure at work? Chances are that, if it’s been this way for a while, you’ll eventually burn out. And that’s no good for anyone. Not your agency, not your clients, not you. In an environment as fast-paced as real estate, however, it’s common for the lines between work life and personal life to get blurred. And nailing the right work-life balance can be a real challenge, especially when you could be working 24/7 and there’d...

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How to Play to Your Strengths and Understand Your Weaknesses - So, you’ve completed your training and have become a fully-licensed real estate salesperson. You understand your market, you get on well with the locals in your area and you’re in love with your work. Despite this, however, are you really playing to your strengths? If your agency has a system set up for collecting feedback (which it should), you’ve more than likely noticed that the majority of your feedback will be negative. Und...
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