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iDashboard & iProperty
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10 Ways to Use Facebook Live as A Real Estate Agent - Video has become one of the most widely used ways of communicating. And this is sure to continue in the future. When it comes to the real estate market, real estate agents can use video to help them boost their business. Facebook Live is just one of many video platforms that can help you succeed, and all you need is a smartphone and the latest version of Facebook to use it. Here are some of the ways you can use Facebook Live in real esta...

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How to Get More Value from Your Agent Website - It’s never been as easy or as inexpensive to make an agent website. It’s easy to get value from them, but many agents don’t do enough, leaving opportunities on the table. Real estate is interesting in that even if you get a job, you’re not done trying to make a living. It’s your responsibility to find ways to secure more listings and expand your income. Of course, you could just rely on whatever leads your agency throws your way, but it’s best...

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4 Ways to Be More Authentic on Social Media - Social media has given brands a whole new set of tools for reaching their target audiences. And although it’s relatively “easy” to get in front of the right people, it’s much more difficult to ensure your content is having the right impact. There’s no magic formula for making this work, but nearly everyone agrees that a successful social campaign works to generate authentic content. This is because people can spot inauthentic material from a mil...

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How to Advertise on Facebook - Facebook has over 2 billion users, and this is one of the main reasons it is such a giant in the world of marketing and advertising. However, Facebook’s ever-changing algorithm makes it difficult to continuously connect with fans in an organic way. As a result, advertising with Facebook itself has become one of the most effective ways to take advantage of the audience access this mega social media platform offers. But advertising on Facebook can be complicated...

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How to Make Letterbox Drops Actually Work - The letterbox drop has always been one of the most important part of a real estate agent’s marketing toolbox. But things have changed. Most of what ends up in someone’s letterbox gets tossed right in the garbage, and instead of engaging people, you’re more likely to annoy them, which helps no one. Considering how much time and energy goes into making these materials, it’s important to find ways to make these published materials work, and if you ca...

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6 Tips to Help You Increase Instagram Engagement - Social media has reshaped the way brands interact with their audiences. But Instagram has gone a step further. With higher engagement levels than any other platform, and with more people using it than any other platform, Instagram represents an opportunity to reach new people and dramatically expand brand presence and affinity. To help you make the most of this powerful tool, consider the following tips for improving Instagram engagement. K...

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6 Ways to Measure Your Property Management Business - It’s important to always measure the health of your property management company/department so that you know where you need to focus your attention. To help you do this, consider the following ways you can keep you finger on the pulse of the company. Arrears A healthy property management company keeps their arrears at 0 percent. This is because doing this means you’re actively working to manage high-risk tenants. If arrears start to creep...

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7 Ways to Make Your Listing Stand Out in the Crowd - With Spring now officially here, it means we’ve entered the peak of the selling season. More homes are hitting the market every day, so to make sure you’re getting the right exposure, you need to do all you can to make your listing stand out. Here are some tips to help you do that: Perfect Presentation While buyers will always want to do a detailed inspection, it’s hard to bear the power of a good first impression. This is why it’s so imp...

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Social Estate App - Get more out of iDashboard with Advanced Automated Marketing – Build Vendor Paid Listing Campaigns Effortlessly, Promote your latest Testimonial or Sold result and Automate Social Posts and Boosting. The ‘Social Estate App’ for iDashboard brings the power of Advanced Digital Marketing to your iDashboard CRM. Key Points     Vendor Paid Listing Campaigns     Create targeted audiences from your contacts     All your testimonials in one place, sync your RMA profile and no mo...

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Spring Cleaning Your Marketing Efforts - It’s important to consistently update the way you present yourself to current and potential customers. And with Spring now on the way, this is a good time to look at your current efforts and see where you could get better. Here are some things to consider improving: Profile and Headshot The most important thing is to be authentic. If a prospective client is expecting one thing but then gets another, they are going to be disappointed, and they may eve...
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