Carolyn Greig loves going to work every day. The banking executive-turned-franchisee gets to spend hours at Highland Village's Dogtopia taking care of her four-legged friends. She and her staff of 10 groom the fancy pups, pet the playful pups and train the rambunctious pups at the dog day care. "I used to be an executive at Bank of America, but I got laid off," Greig said. "I always said that if anything ever happened to my job, I would want to open a dog day care. I have a passion for dogs and our brand. There's not a single day that I don't want to come in." But it's been a year since her storefront opened and, like many small-business owners, Greig is still struggling to build Dogtopia's clientele. She had tried traditional forms of advertising, but it hadn't brought in the traffic Greig was expecting.

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