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Hugues Rey
428 followers -
Head of Advertising operations - Media & Digital Manager - Blogger www.huguesrey.com
Head of Advertising operations - Media & Digital Manager - Blogger www.huguesrey.com

428 followers
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August 15, 2018  Marketing automation has come a long way — from merely being a tool for marketers to automate repetitive tasks to becoming a fortune ball to understand the high demanding customers of today. The technology advancements in this field have…
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Opening on August 9, McDonald’s newly designed restaurant at Clark and Ontario streets is unlike any in the company’s portfolio McDonald’s today unveiled its reimagined flagship restaurant at Clark and Ontario streets in Chicago, showcasing a…
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Greg Kumparak@grg / 9 hours ago  Comment
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A new infographic by LinkedIn in collaboration with the Content Marketing Institute looks at how marketing and sales teams can come together and be more effective. Titled “The Content Power Play,” the infographic uses the data from the survey and report,…
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 Mark Floisand Chief Marketing Officer, Coveo Full Bio  Leading companies have been investing in their customer experience with the hopes of improving their customer satisfaction, engagement, and net revenue. 90% of senior-level marketers say improving…
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From attracting waves of tourists and appealing to entrepreneurs, to keeping the message relevant for locals, marketers must strike a delicate balance to ensure their destination stands out on the world stage. By Charlotte Rogers 13 Aug 2018 7:00 am DJ…
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by Laurie Sullivan  @lauriesullivan, August 3, 2018   It may come as a surprise to many, but Amazon tops the list of companies spending the most on programmatic ad buys, according to a recent study. MediaRadar, which offers detailed analysis on brands,…
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Eison Triple Threads   By Chavie Lieber  Jul 30, 2018, 7:15am EDT It’s no surprise that shoppers’ taste in music is an excellent way to understand them — there’s an entire industry dedicated to figuring out what should play inside stores to get people to…
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‘Customer experience’ (CX), as a discipline, is starting to mature. What was once a fashionable buzzword which drove organisational change has now become a routine category of management reports. And though its no longer trendy, marketers are still tasked…
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by Dawn PapandreaJuly 16, 2018   If you’ve been a content marketer for a while, you are intimately familiar with the concept of the customer funnel. Dusty DiMercurio, Autodesk’s Director of Content Marketing and Social Media, urges fellow marketers to…
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