We make quality motorcycles, scooters, ATVs, MUVs, and personal watercraft. And fun.
At our core, we're an engineering company dedicated to
producing quality motorcycles, scooters, ATVs, MUVs, and personal
watercraft. And fun.
We see the world not as it is, but as it could be.
We see the world through the eyes of dreamers. Because we are a
company founded by a dreamer. And we are a company built on
We see the pursuit of impossible dreams as an empowering force,
capable of producing revolutionary ideas. Dreams inspire us to
create innovative products that enhance human mobility and
benefit society. Honda encourages all of its associates to pursue
their dreams. And it's our mission to share these dreams with
others and to make them a reality.
We see "The Power of Dreams" as a way of thinking that guides us
and pushes us forward. The strength of our company comes from
this philosophy — which is based on the visionary principles of our
founder, Soichiro Honda.
We see things from a global perspective, always striving to create
and produce products of the highest quality at a reasonable price
for worldwide customer satisfaction. The power of Honda's dreams
will continue to lead to new insights and technologies in
automobiles, motorcycles, power products, parts and other fields of
We see it as our responsibility to serve humanity through our
global commitments to helping protect the environment and
enhancing safety in a mobile society. In every endeavor we pursue,
we strive to be a company that people all over the world want to
We see a bright future fueled by the Power of Dreams. Can you see