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Sherilynn Macale (HeyCheri)
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Lives in San Francisco
173,580 followers|12,957,757 views


Broken noses and non-symmetrical faces -- here's your contouring solution.
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haY Dear
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Who says girls who wear glasses can't have fun with their makeup? Try this colorful eyeshadow with your glasses to make the look more wearable in the daytime!
Who says girls who wear glasses can't wear fun makeup? Wearing glasses to me means wearing all the bright colors you want!
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Is anyone else going to this?! I'll be there!
RIP, wallet. See you all at the San Francisco Makeup Show Pop-Up in mid August!
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I see you deer my freind bauty full!! 
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U look beautiful 
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RealHer Moisturizing Lipstick Swatches & Review | HEYCHERI #makeup
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The Tarte Cosmetics Rainforest After Dark palette makes the rest of my makeup collection look like a waste of money.
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Nice post
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Have her in circles
173,580 people
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My new video exposing all the secrets behind how I improved my skin and keep my hair healthy is finally up! Thank you to Piibu for sponsoring me and making this video possible.
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i need that eye bc i l y
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Eyeglasses are the perfect excuse to wear bright and colorful eye makeup! Glasses make everything so much more wearable.
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I'm so excited to introduce travel videos to my YouTube channel! Come with me and Tony to Karma Volleyball 2016 in Lake Tahoe.
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So cute love you
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New blog post! RealHer Moisturizing Lipstick swatches and first impressions.
This brand is surprisingly awesome, super pigmented, and affordable! Get 20% off with code: HEYCHERI
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Brb. Taking over YouTube. 
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Nice one 
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New videoooo alertttt. <3 Review and makeup tutorial featuring the +tarte cosmetics Rainforest After Dark palette.
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Sherilynn's Collections
Have her in circles
173,580 people
TIKO PHIRI's profile photo
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‫اسلام حمودة‬‎'s profile photo
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CMO & Founder at Stealth Startup
writing, editing, news, editorial, illustration, art, social media, seo, blogging, digital marketing, communications
    Blogger, 2002 - present
  • RainFactory, Inc.
    Director of Brand Engagement, 2015 - 2016
  • Monsoon Company
    Director of Social Engagement, 2015 - 2015
    Director of Communications, 2014 - 2015
  • Social Media Consultant
    PR/Digital Marketing Consultant, 2012 - 2014
  • Virgin
    Editor & Social Media Consultant, 2012 - 2014
  • Identified
    Social Media Strategist, 2012 - 2012
  • The Next Web
    Lead Social Media News Editor, 2011 - 2011
  • G4TV
    Freelance Features Editor, 2011 - 2011
  • Destructoid
    Previews Editor, 2011 - 2011
  • Ubisoft Entertainment
    Frag Doll Cadette, present
  • Stealth Startup
    CMO & Founder, 2016 - present
Basic Information
Looking for
Friends, Networking
August 28
Other names
heycheri, cheri, cheri macale, sheri macale, hellacheri, supcheri
28 year old Beauty & Lifestyle YouTuber.
That one Internet famous chick who's worked at a bunch of places you've probably heard of.
Bragging rights
Multiple award winning brand strategist. Current Director of Brand Engagement at RainFactory. Former Director of Communications at SKULLY, Social Media Manager at Virgin, Lead Social Media News Editor at The Next Web, Features Editor at G4TV, Reviewer at Destructoid, etc etc.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
San Francisco
Contact Information
Sherilynn Macale (HeyCheri)'s +1's are the things they like, agree with, or want to recommend.
a review of Mistborn Trilogy Boxed Set

Amazing. There is so much in this story about faith, hope, and acceptance. The way Brandon Sanderson crafts trust into his characters, but b

A preview of the Skully AR-1 helmet with heads-up display

Motorcycle helmets, gear and accessories. Free Shipping, No Hassle Returns and the Lowest Prices -- Guaranteed

SKULLY AR-1 The World's Smartest Motorcycle Helmet

Heads-up display, rearview camera, &amp; GPS navigation.

The boy who ran away from home with me. * Sherilynn Macale (HeyCheri)

When I was seventeen years old, I ran away from home and lived on the streets of Stockton for over 7 months. This is a story about the boy I

a review of Red Seas Under Red Skies

I annotated the *crap* out of this novel while reading it, and you can find most of those annotations floating around on my Goodreads profil

Be Grateful for the Little Things. * Sherilynn Macale (HeyCheri)

It was late at night. I had just gotten off of work, and my friends were in the neighborhood. They were in good spirits, and were excited to

The Lies of Locke Lamora (Gentleman Bastard, #1)

In this stunning debut, author Scott Lynch delivers the wonderfully thrilling tale of an audacious criminal and his band of confidence tr...

a review of The Lies of Locke Lamora

Wow. This is one of those books that gets *incredibly* good toward the end. It's tough to get into the rhythm of the story at first, and I a

15 Stereotypes About Journalists That Are ABSOLUTELY True

We all know stereotypes are wrong but sometimes stereotypes are stereotypes because they're true....

5 Signs He's Falling In Love With You

Women’s Health's Guy Next Door tips you off to the dead giveaways

Life at Google

Join the conversation on our job opportunities, offices, culture and life at Google.

Stress Reduction for Control Freaks - Simple and Manageable * Sherilynn ...

We are giving way too much energy to stressing out. This is how I deal with stressful moments.

A website wants to feature me as a Hot Babe. Should I do it? * Sherilynn...

I think the biggest thing holding me back from modeling 24/7 is the fact that I am smart, and that I don't want to be known for just my look

Are blind men supposed to make you feel uncomfortable? * Sherilynn Macal...

With a normal person -- a seeing person -- visual cues can sort of clue a person in to when you're not feeling enthralled by conversation. B

a review of The Goldfinch

Audible. OH MY GAWD! Who ARE you people giving this 5 star raves? I'm not even half way yet and I'm wondering if I will be able to weather t