I've got something AMAZING coming up. TL;DR? Be a part of my next big project here: http://eepurl.com/bjlBRH
And for those of you with a little extra time on your hands, I wanted to share with you my thoughts on how the exciting adventure I'm about to embark upon came to be. :)
It's crazy to think that 14 years ago, the Internet was a completely
different landscape. In 2001, site parallax scrolling sounded more like a high-tech Star Trek feature than a basic staple of web design. As for the social economy, Google+ was nowhere to be found, and "Likes" or "Shares" a la Facebook were still just inklings of an idea buried deep in the minds of today's tech super-gods.
When I look at the modern competitive landscape, I find 19 year olds becoming famous on YouTube or 13 year olds rising to Internet stardom for filming themselves singing on their smartphones, these standard mobile devices equipped with cameras and microphones so powerful you can edit your own videos on the go! What happened to touch-tone Nokia mobile phones with Snake?! LG Chocolates and exciting new "slim" inventions like Motorola Razrs?!
is touch-screen, smart, and sleek. Everything is fast, easy, convenient, and readily available. If you can't get the job done fast and cheap from one source, you move on to the next.
Your options are limitless.
I've worked with a number of clients as a social media and branding consultant, and the amount of talent I stumble across while conducting basic industry research never ceases to astound me. For hiring managers, the world today is so
connected that it's nearly impossible to find someone who doesn't meet your exact criteria.
Social media is a subcategory now being taught in college communications classes. There are more software and mobile developers/engineers being aggressively hired than ever before. Where once, you could only point to 3 or 4 big-name bloggers, you can now easily point to several successful Internet personalities by the thousands
This BLOWS. MY. MIND.
When I try to imagine where my
brand fits into all of this, I sort of just ... Laugh. Because having to choose any one thing at this point just sounds like way
too much work. There are too many questions to answer, and not enough time to focus on my own
marketing. Where should I go from here, I ask myself? What steps should I take next? What's my next "big idea"?
And more importantly, what the hell am I going to do with 350,000+ Facebook followers, 120k+ Google+ followers, and more across the social web?
You have no
idea how many influential people I've reached out to over the years while trying to answer this exact question. Big name actors, award-winning directors, globally-recognized authors, top tier tech founders, billionaires, astronauts, YouTube stars -- you name 'em; we've talked.
But all the sound advice in the world doesn't amount to anything without execution, and for me, I've found that my main problem has always been:
I have way
too many viable options.
My brand is one that has grown over time through organic nurturing, and because of that, and because I've never had any real direction in terms of the things I've done for the public (and since it's all just been fun, free content with no real profit in mind), I've been able to just be "me" without slotting myself into a single niche. And it's been great! I love being able to just do what I want, when I want, say what I want, and blab or ramble or blurt, and have that be perfectly
But when other marketers look at what I've built online, they message me and say, "You are wasting solid real estate here, Cheri. You need to capitalize on this. You need to make money off of everything you've built."
Then I look at everything I've created and think, "Okay ... But how
Being a digital branding strategist myself, I find it incredibly easy to evaluate other
brands and build goal-driven strategies for them that result in millions of dollars in revenue, with long-lasting and positive ROI (whatever that happens to encompass -- money, customers, investor attention, etc).
But each time I've looked at my own brand in the past, my mind has just ... Gone completely blank.
Isn't that weird?
It's time to change that.
For the past few weeks, I've had a cool idea cooking in this crazy brain of mine that I am super
pumped to share with you all, and I am absolutely determined to see it come to light.
Want to be a part of the madness?
Of course you do.
Sign up here: http://eepurl.com/bjlBRH
~ Sherilynn "Cheri" Macale