You are not a customer of Google+, gmail, Facebook, or indeed any free service. The actual customers of those companies are advertisers, and we are the products being sold to them.

But this shouldn't be the problem, says Doc Searls, coauthor of this month's "The Intention Economy." We need to move beyond the preoccupation with protecting consumers, and instead create empowered customers.

Read the article and let us know what you think:
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