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hannes jakobsen

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Hey YouTube analytics community,

We here at Divimove have been wondering for a while about some things we see in analytics when working with paid media. 

It appears that the average watchrate and audience retention numbers are super high for these videos when looking at the average watchtime data. When looking at the audience retention graph it seems that the numbers are a lot lower and the average numbers can't be true.

Anybody out there who has also experienced this and maybe even has a solution / explanation?

Cheers Hannes

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The Divimove data team on brands, youtube and halloween:

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My thoughts on why a lot of online video sucks: 

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I did it again... slowmotion camera i hate you!!! :-)
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