In November 2012, Hamilton Island, on the edge of the Great Barrier Reef in Queensland, launched a uniquely Australian Instagram campaign. The Ultimate Instameet, a world-first, social media initiative, created a global conversation and evoked community by bringing together passionate Instagramers from around Australia and the USA to experience, capture, and share the Island paradise with their social networks of friends, fans and followers. See their journey unfold in this short documentary.
To view all the incredible Instagram images from Hamilton Island's Ultimate Instameet search #hamiltonislandinstameet
and follow @hamiltonisland.