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How Google+ has helped Cadbury connect with over 1.2 million people

Cadbury has become the European brand with the largest number of followers on Google+, currently at 1.2 million. Their Google+ success is having a strong impact on their overall marketing strategy, especially by improving the performance of their Search campaigns. The question is how exactly did they do this...?

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Chet Thaker's profile photoaditya menon's profile photoJACO V B's profile photoVictor Talha's profile photo
 
wonderful case study !!
 
great article! My interest was peaked when I heard about a possible google stream box. Is that something that is in the works for every webmaster?
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