Our white paper is now ready to download. Using the 2014 World Cup as an example, the paper explores the benefits and limitations in sponsorship of a global event. We discuss severity versus speed and the internal and external factors, influences, opportunities and potential challenges of event sponsorship and the factors involved in the decision making process.
To sponsor, or not to sponsor? The communications landscape has ...
To sponsor, or not to sponsor? The communications landscape has evolved beyond all recognition. The introduction, and rapid adoption, of social media and digital technologies has established a real-time, two-way dialogue between brands and their audiences all over the world.
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