Today we’re introducing the Brand Activate initiative, an effort to re-imagine online measurement for brand marketers and to help brands turn measurement into action, immediately.

Measurability is already at the heart of digital advertising, but major brands like movie studios and consumer goods companies are often interested in types of metrics that aren't always available with online advertising today. We think that a new generation of measurement solutions will help brands quantify the benefits of investing online.

Read more on our blog:
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