We've updated Project Re:Brief, our effort to re-imagine iconic ads for the modern web, with two new campaigns. The two re-intepreted classics—you'll recognize "I can't believe I ate the whole thing" (from the 1972 Alka-Seltzer commercial) and "We try harder" (Avis car rental's campaign that began in 1962)—use interactive technology and personalize ads for the consumer.

Read more in +The New York Times or visit http://www.projectrebrief.com/ to learn more.
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