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Gary Le Masson
Works at PrestaShop
Attended University of Abertay Dundee
Lived in Paris - France
1,252 followers|397,692 views
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Have them in circles
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Communities
Education
  • University of Abertay Dundee
    European Economy and Management, 2005 - 2007
  • EDC Paris
    Marketing et Gestion, 2003 - 2005
Story
Tagline
Connected Somewhere and doing SEO for living - Paris - France
Work
Occupation
Référencement Naturel, SEO, SEA, Google Analytics
Employment
  • PrestaShop
    Web Marketing Manager, 2013 - present
  • Jemepropose.com
    SEO & Partenariats, 2012 - 2013
  • Netbooster Agency
    Consultant SEO, 2010 - 2012
  • Magic Online
    Responsable Webmarketing, 2009 - 2009
  • Core-Techs
    Chef de projet Web, 2007 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Paris - France - Dundee - Scotland

Stream

Gary Le Masson
moderator

Veille SEO (EN)  - 
 
Parlons aujourd'hui de Machine Learning...
Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms. In this post, Eric Enge reveals his discoveries, insights, and predictions from his research on machine learning, discusses its influence on SEO, and introduces a machine learning tool he built to predict the chances of a retweet.
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Gary Le Masson
moderator

Discussion  - 
 
ça parle de HTTPS ici
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Planning on moving to HTTPS? Here are 13 FAQs! What's missing? Let me know in the comments and I'll expand this over time, perhaps it's even worth a blog post or help center article. Note that these are specific to moving an existing site from HTTP to HTTPS on the same hostname. Also remember to check out our help center at https://support.google.com/webmasters/answer/6073543

# Do I need to set something in Search Console? No, just add the HTTPS site there. The change-of-address setting doesn't apply for HTTP -> HTTPS moves.

# How can we do an A/B test? Don't cloak to Googlebot specifically, use 302 redirects + rel=canonical to HTTP if you want to test HTTPS but not have it indexed. Don't block via robots.txt . More about A/B testing at https://googlewebmastercentral.blogspot.ch/2012/08/website-testing-google-search.html (302 redirects aren't cached.)

# Will the rel=canonical guarantee that the HTTP URL is indexed? No, but it's a very strong signal when picking the indexed URL.

# What's the next step after testing? Follow our site-move documentation ( https://support.google.com/webmasters/answer/6033049 ). Use 301 redirects from HTTP to HTTPS, confirm the new version by adding a rel=canonical on the HTTPS page, pointing to itself, and submit sitemaps including both HTTP & HTTPS URLs with new change-dates (in the long run, just keep the HTTPS sitemap).

# What about the robots.txt file? The HTTPS site uses the HTTPS robots.txt file. Check that it's reachable or serves a 404 result code, and check that your HTTP URLs aren't blocked by the HTTP robots.txt file.

# Is it OK to have just some pages on HTTPS? Yes, no problem! Start with a part, test it, add more.

# Should I move everything together, or is it fine to do sections? Moving in sections is fine.

# Will I see a drop in search? Fluctuations can happen with any bigger site change. We can't make any guarantees, but our systems are usually good with HTTP -> HTTPS moves.

# Which certificate do I need? For Google Search, any modern certificate that's accepted by modern browsers is acceptable.

# Do I lose "link juice" from the redirects? No, for 301 or 302 redirects from HTTP to HTTPS no PageRank is lost.

# Will we see search keywords in Google Analytics when we're on HTTPS? This won't change with HTTPS, you can see the search queries in Search Console.

# How can I test how many pages were indexed? Verify HTTP / HTTPS separately in Search Console, use Index Status for a broad look, or the sitemaps indexed counts for sitemap URLs.

# How long will a move from HTTP to HTTPS take? There are no fixed crawl frequencies, it depends on the size of your site, and the speed of crawling that's possible. The move takes place on a per-URL basis.


Hope this helps clarify some of the open questions! Let me know if there's anything missing.

65 comments on original post
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Baptiste Legris's profile photo
 
"no PageRank is lost for 302 redirects from HTTP to HTTPS" = really ?
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Gary Le Masson
moderator

Veille SEO (EN)  - 
 
Comment faire en sorte que vos visiteurs lisent vos articles en entier
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Most viewers don’t read the entire blog post. Learn how to change that – or at least get more from readers who quit before the end. – Content Marketing Institute
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Régis Warisse's profile photo
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Gary Le Masson
moderator

Veille SEO (EN)  - 
 
Hey voici une petite vidéo pour vous
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9
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Nicolas CreaNico's profile photoGary Le Masson's profile photoPatrice Richard's profile photoCédric Guérin (SEO Rennes)'s profile photo
5 comments
 
Hi Gary, à la lecture de mon post, tu auras compris que j'avais fait passer le message auprès de mes interlocuteurs anglais (majoritairement channel islanders) puisque l'un d'eux a dégagé un profil.  Je vais affiner et je suis tes conseils, à partir de janvier, je passe par le cercle en priorité.
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Gary Le Masson
moderator

Discussion  - 
 
LE #SEOFAIL du jour... Spammer Google et linker tous ses sites avec le même compte GWT.... 
This may seem obvious and incredibly logical to anyone who reads it. But a tip for you all. If you are knowingly spamming Google, do not put all your spammy web sites into the same Google Search Cons
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Xavier Boulogne's profile photoCédric Guérin (SEO Rennes)'s profile photo
2 comments
 
Qu'en est-il pour analytics d'ailleurs ? 
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Gary Le Masson
moderator

Veille SEO (EN)  - 
 
Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines. Explore key insights from this 160-page document that details just what they're looking for in a webpage.
1
Have them in circles
1,252 people
thibaut trézières's profile photo
Henri Dubois's profile photo
olivier BRUDEY's profile photo
Chace Thibodeaux's profile photo
ahmed fateh's profile photo
Antoine Saglier's profile photo
viviane brunelle's profile photo
Paige K. Parsons's profile photo
David Heuse's profile photo

Communities

Gary Le Masson
moderator

Veille SEO (EN)  - 
 
La France a voulu bannir les liens sortants sans autorisation... mais vraiment ?
ouf... visiblement c'est pas passé à l'assemblé
If you want to link to a website in France, you would need to get explicit permission from the rights holder”, if two Parliament Members in France are successful in their proposal amendment. The idea was proposed but rejected by the Legislative Commission, but it is brought back again. Socialist Karine Berger and Valérie Rabault …
2
Guillaume Gourlaouen's profile photoErvael JCagnard's profile photo
2 comments
 
Je pense qu'il s'agit plus de méconnaissance des chose qu'une volonté de priver de liberté, même si l'un entraîne l'autre malheureusement.
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Gary Le Masson
moderator

Discussion  - 
 
Ils aiment la mise en scène chez Stone Temple avec +Eric Enge & +Mark Traphagen

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Baptiste Legris's profile photo
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Gary Le Masson
moderator

Veille SEO (FR)  - 
 
c'est quand même dingue cette histoire
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IVG : Comment l'état Français veut-il lutter en ne comprenant rien à Google ?
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Laurent Matignon's profile photoJohn Quy's profile photo
2 comments
 
Normal ches moi ils savent meme pas le mot seo
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Gary Le Masson
moderator

Veille SEO (EN)  - 
 
ça bouge dans les rankings... 
4
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Gary Le Masson
moderator

Veille SEO (EN)  - 
 
Petit cadeau de Noël de Google ou pour la nouvelle année :) 4 résultats Adwords en premium... #Facepalm  
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This isn't the first time Google has experimented with four top-line ads in desktop results.
2
NICOLAS PLANTELIN's profile photo
 
ca fait mal ca

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Gary Le Masson
moderator

Discussion  - 
 
C'est marrant ça... Dans son Transparency Report, Google nous donne la liste des meilleurs/pires sites de téléchargement Warez... #faitexprès ? (limite les webmasters vont considérer ça comme un classement...) regarder l'onglet "domaines concernés" 
 ·  Translate
Google reçoit régulièrement des demandes de la part de titulaires de droits d'auteur et d'organismes de surveillance les représentant pour supprimer les résultats de recherche contenant des liens à des contenus qui constituent une violation présumée de droits d'auteur.
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Géniale la fondue bourguignonne ! Serveur hyper sympa... Que demande le peuple ?
Public - 3 weeks ago
reviewed 3 weeks ago
Attention à votre monnaie !
Public - 10 months ago
reviewed 10 months ago
Système de queue incompréhensible... C'est nul....
Public - a year ago
reviewed a year ago
Petits punchs abordables et boudin créole de folie... On valide !
Public - a year ago
reviewed a year ago
30 reviews
Map
Map
Map
Non mais sérieux un bar qui se prend pour une boîte... Faut arrêter... Le café oz est un bar... Pas une boîte
Public - 11 months ago
reviewed 11 months ago
Super restaurant
Public - a year ago
reviewed a year ago
Ambiance sympa et prix abordables mais on aurait aimé avoir un peu d'alcool dans nos verres :-(
Public - a year ago
reviewed a year ago