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“Dragon Sword Fighter Force” – Game of Thrones-inspired LEGO MiniFigures by Citizen Brick - http://freshn.es/1eJYEUG
Making a point in its disclaimer and for obvious reason, Citizen Brick reminds everyone that it does not sell LEGO products. Instead, its clever minifigures are modified designs done with re-purposed LEGO parts, much like a sneaker customizer. Yet, it is quite obvious what popular television series … READ MORE
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Offspring x Saucony Shadow 6000 – “Running Since '96? Pack | Release Reminder - http://freshn.es/1r5SG0o
Having already dropped at Offspring‘s UK stores, the Offspring x Saucony Shadow 6000 “Running Since ’96″ Pack is now set to release through additional retailers. The duo of colorways feature a pig skin suede upper, highlighted by neon pink at Saucony’s signature three-dots branding, plus teal accents to complement … READ MORE
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2015 MINI Countryman - http://freshn.es/1t86cVl
At this week’s New York International Auto Show, MINI is set to debut the 2015 Countryman, which is expected to be the crossover’s swan song. (An all new model, based on the BMW Group’s UKL platform, is said to be waiting in the wings.) This latest version sees … READ MORE
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BODEGA x Reebok Insta Pump Fury | Detailed Look - http://freshn.es/1qZdjeM
Reebok is celebrating the 20th anniversary of its Insta Pump Fury this year, and the milestone is being marked with a series of Insta Pump Fury releases throughout the year. The latest style up for release is this collaborative pair made in conjunction with Boston retailer Bodega, … READ MORE
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Google Glass – Available For Today Only - http://freshn.es/1na4PnB
For today and today only, Google is making its Google Glass Explorer Edition available for purchase. Quipped with a high-res display that equals to a 25-inch HD monitor in sharpness, the high-tech wearable device is wirelessly link via WiFi 802.11 b/g or Bluetooth. Capable of taking still … READ MORE
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Air Jordan 11 Low – “Green Snake/Nightshade” | Release Reminder - http://freshn.es/1eJM73p
Officially they’re known as “Nightshade”, but for reasons unknown, Jordan fans are calling these “Green Snake” instead. Beside these technicalities, this Air Jordan 11 Low will be the ideal footwear to go with you Sunday best this Easter. In crisp grass green patterned with a snakeskin accent, … READ MORE
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Topo Designs – Rover Shoulder Pack - http://freshn.es/1tjd8im
Built to travel the world, classy enough to take to the office, and relaxed enough to take along as you roam about town, Topo Design’s Rover Shoulder Pack is well worth a close look. Coming in three colorways, the Rover has a place for everything so everything … READ MORE
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Valentino – Camouflage-Print Leather and Canvas Pouch - http://freshn.es/QoET9U
Continuing onward with their camouflage design theme, the creative team of Maria Grazia Chiuri and Pier Paolo Piccioli is adding one more design to Valentino’s growing accessories line for men – the Camouflage-Print Leather and Canvas Pouch. Similar to the aforementioned backpack, the Pouch, as it’s known … READ MORE
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Peugeot 2008 DKR to enter 2015 Dakar Rally - http://freshn.es/1jJh72L
Now with its finance in working order, Peugeot is planning to roar back into the automotive racing world with the Peugeot 2008 DKR. Set to participate in the 2015 Dakar Rally, the entry will be the French automaker’s first after a 25-year long hiatus. With a cool … READ MORE
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DOPE – Reverse Logo Snapback Cap - http://freshn.es/1jJ14Sw
Already a prominence in the “be seen” culture of Los Angeles, DOPE recently added a trio of new designs to its Reverse Logo Snapback Cap line-up. With the same bold logo in 3D embroidery, but now on ripstop nylon fabric instead, the new addition comes in black … READ MORE
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Online Magazine for Men's Fashion, Sneakers, Gadgets, Cars and More...
Introduction

Freshness is on the cusp of celebrating a decade in a business that sees trends come and go every week. While in some other industries ten years may seem like a mere flash on a timeline, in today’s blog-sphere which is replete with fly-by-night sites, trendy Tweets, and street photos of celebrities wearing the newest label, reaching a decade is substantial. Since 2003, we've established relationships with brands, shops, and people of influence from around the world. We've chosen to take our time and treat local shop owners, people we meet at trade shows, and our interview subjects with the utmost respect. We don't cut and paste our news; instead we look deeper into stories that matter - from an important release of a limited sneaker to a well-rounded feature on globally-recognized brand. Our site, which is already recognized as one of the premier online publications of its kind, is not satisfied with our success. Freshness will continue to keep you informed, but we will also adapt to a tricky online environment that has destroyed many of our competitors. Rest assured that we expect to celebrate many more decades of hard work in the future.

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