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Fred Joyal
1,008 followers -
Fred Joyal is Co-Founder of 1-800-DENTIST and author of "Everything is Marketing"
Fred Joyal is Co-Founder of 1-800-DENTIST and author of "Everything is Marketing"

1,008 followers
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There is a LOT in the news about Facebook this year, and none of it is particularly good.  First, they let us know that if we wanted even our own followers to see our postings, then we were going to have to pay. Then Cambridge Analytica comes along and…
Is Facebook Over?
Is Facebook Over?
goaskfred.com
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Dentistry is changing – fast. The good news is that there’s still plenty of opportunity, plenty of options and great profit in dentistry, the biggest risk is staying the same. If you want 2018 to be your best year in practice, you can’t do what you did…
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January is dentistry’s busiest and best month for new patient acquisition. How your front desk handles new patient calls during the next few weeks can make or break your year. Knowing exactly what to say to callers as well as how and when to say it can…
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There is a long-held belief among dental consultants that we must never give prices over the phone when a patient asks.  Instead, we’ve created an elaborate way of not answering the question, and trying to get the patient in. I know, because in my first…
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Even if You’re Careful, You’re Going to Get a Reputation... ... and given today’s headlines, I don’t think I have to tell you that your reputation is constantly at risk.

How many times have you heard someone say “My reputation is at stake,” or even “We’ve built a reputation as (fill in the blank)?” But how can you really define “reputation,” and how is yours created? The truth is, your reputation isn’t what you do; it’s…
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“What’s the deal with dentistry and social media?” Dental office managers have inside information.

To paraphrase Jerry Seinfeld, “What’s the deal with dentistry and social media?” Whenever I want to know what’s really going on in the front lines of dentistry I go straight to the source: practice administrators. So, when we conducted our new national…
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Did you know that employment-related lawsuits now pose a greater risk to dental practices than malpractice cases? Settlements with penalties often run over $100,000. I’ve seen more than my share of good, hard working dentists get into a world of expensive…
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Instagram is becoming dentistry's hottest new social media platform. Learn how to get started!

Okay, I get it. You’ve heard of Instagram, you know what it is, and you even agree that you need Instagram for your business. But if you’re like many dentists, what you may not be so sure about is how to set up an Instagram account for your practice, or…
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It doesn’t take a genius to understand why I am writing this post now. All you have to do to is turn on the news. All around us are reports about back-to-back, off-the-chart storms and hurricanes, life-threatening earthquakes, and wildfires popping up…
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I’m absolutely crazy about Dr. Wayne Kerr. You will be too.

I was lucky enough to see a presentation by Dr. Wayne Kerr earlier this year and frankly I was blown away. Wayne’s tales of success and failure from his 35+ year career in dentistry had me laughing hard and seriously rethinking a lot of what I thought I…
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