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Forrester Research
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Why technology alone won’t take you beyond the campaign says Forrester analyst James McCormick as he previews his speech at Forrester's Forum For Marketing Leaders in London (May 13-14).
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Francesca Nieddu, Managing Director, CRM & Sales Planning, Intesa Sanpaolo Group, previews her keynote presentation at Forrester's Forum For Marketing Leaders in London (May 13-14) in this Q&A with Forum host and Research Director Luca Paderni. To register and check out the full agenda, visit the Forum website: http://s.forr.com/smdQ
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Looking for Microsoft and/or Oracle negotiation best practice tips? Join our complimentary webinar hosted by Mark Bartrick on Tuesday, April 22, at 2:00 PM UK time.
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Find out how to get the best deal on your Microsoft and Oracle negotiations during our complimentary EU webinar lead by Mark Bartrick, taking place on Tuesday, April 22.
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48% of US adults cite customer loyalty programs as a top motivator for interacting with brands they like. #ageofthecustomer
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In France, you can now order a Big Mac anytime, anywhere on your smartphone, tablet, or desktop and pick it up at any of 1,200 McDonald’s restaurants. Find out why McDonald’s mobile ordering and payment app is only the beginning of the company’s mobile transformation journey in France #mobilemindshift
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Our complimentary webinar on Microsoft and Oracle negotiation best practices also takes place at 2 PM EDT on April 22, hosted by our US-based software negotiation expert, Joe Galuszka. Register today!
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Forrester's James McQuivey, author of Digital Disruption, will be presenting at The Next Web Europe Conference 2014 in Amsterdam next week Thursday. Join James as he gets on stage in the Red Room, April 24, at 11:30 hours.
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The US and China lead projected online sales for 2014. #eCommerce #ageofthecustomer
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What does it mean to be customer-obsessed? Watch our free webinar replay now. #ageofthecustomer 
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Independent research and data. Expert analysis to guide great decisions.
Introduction
Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 13 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 28 years, Forrester has been making IT, marketing, and technology industry leaders successful every day.