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Study: Why People Unfollow Brands On Social Media - infographic

The folks at +BuzzStream and Fractl conducted a survey of more than 900 respondents to better understand why people un-follow brands on social networks. And the infographic below, titled The Unfollow Algorithm, illustrates what they found.

Here's are some key highlights:

• On #Facebook, 25 percent said that they unfollowed a brand's official social media account in the last month.

• On #Twitter, 12 percent of Tweeters said that they unfollowed a brand in the last few days.

• 49 percent said that they never unfollow brand on #LinkedIn.

• 21 percent said they will unfollow a brand if the content is repetitive and boring.

• 19 percent said they will unfollow a brand on Facebook if it posts too frequently (more than 6 times per day).

• 22 percent of the respondents said that "images" is the most preferred content type posted by brands. content.

For more insights, check the graphic below.

See the complete image here: http://www.digitalinformationworld.com/2015/03/reasons-people-unfollow-brands-on-social-media-infographic.html

#socialmedia   #infographic   #socialmediamarketing  
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5 Areas #Hospitals Can Benefit from #IT Process #Automation Todayhttp://bit.ly/1KOxDNH
IT process automation is the best solution for efficiency and optimization. Hospitals can leverage this innovative technology to streamline their operations
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I am an engineer, project manager, system analyst, sales person, social media lover. I am focuses on IT infrastructure, data center, enterprise monitoring, ITSM & social media.
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