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Starting today, you can sign up to receive daily email digests on World Cup social conversation data. #WorldCup  
The globe is buzzing with excitement for the 2014 World Cup, which begins today in Brazil. Superstars are made, fans cheer, and the online conversations are already exploding in anticipation. ExactTarget Marketing Cloud is excited to let you know we … Continued
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According to Mediapost, 90% of consumers watch video online!  Our latest infographic shows the value of video in email marketing! 
Company · Careers · Events · ExactTarget Foundation · Customers · Client Success · Customer Service · ET Cafe · Partners · Channel Partners · HubExchange · Research · Infographics · SUBSCRIBERS, FANS, & FOLLOWERS · The Swipe File ...
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“The amount of content shared over social networks is likely to double every two years”. Mark Zuckerberg #ZucksLaw
Last week Twitter launched a new feature—the “mute” button. It's perfect for those times when you're bombarded with the amount of cat videos your friends share, but it still feels a bit harsh to unfollow them. Mute simply cuts their Tweets and Retweets out of your newsfeed.
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Mobile, mobile, mobile and mobile! 

An Open Letter to Facebook on the Heels of F8 from Mike Lazerow.  
Following is a reprint of an article by Salesforce ExactTarget Marketing Cloud CMO Mike Lazerow. This piece was originally published on LinkedIn. Dear My Many Friends at Facebook, The cold, torrential rain in New York City Wednesday perfectly complemented my…
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Mobile Monday: 24 Common Terms, Quickly Defined. 
MMS, LBS, MTM, short code, long code, shared code—the list goes on. Already have a headache? Acronyms and buzzwords run rampant in the world of mobile marketing and it's difficult to keep them all straight. Here's a quick look at…
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Buyers demand individualized attention across the growing number of platforms that they engage with  -  and it’s up to marketers to deliver. #marketingtips  
New marketing technologies coupled with increasing buyer demands have placed a lot of pressure on marketers and CMOs. Changing buyer preferences dictate that marketers shift their strategies — meaning that broadcast messages, batch-and-blast emails, and generic content are no longer…
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Social media governance doesn't have to slow things down, use it to enable with guardrails! 
The great thing about being a social media consultant is that you get to have  some vigorous discussions with some very large and complex companies about social mandates across the organization. Recently, I was talking to a large financial services and insurance brand that…
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Marketers are focusing on increasing and improving brand awareness in 2014. Even if you don’t have a highly paid PR team or a big-budget marketing plan, you can still accomplish strong awareness.

Learn the potential in social media platforms and more in our 20 Ways to Succeed at Social Media Engagement http://bit.ly/1mRX2f5
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Relevance is the key to moving from a channel-based marketing organization to a customer company.  

Check out Marketing Minds with Michael Lazerow, Jeff Ragovin, and Dee Salomon (CMO of MediaLink).
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Meet Radian6 Buddy Media Social Studio.  A single platform for social content marketing, engagement, publishing and analytics.   #socialmedia  
What is the Future of Social Marketing? Today is a huge day for our team, our customers, and partners at the Salesforce ExactTarget Marketing Cloud. Today we launched Radian6 Buddy Media Social Studio, the latest innovation from the teams behind…
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Fifteen years on, Permission Marketing continues to inspire marketers to eschew short-term, single-sale tactics in favor of the higher calling of long-term relationship development that yields far greater profits, loyalty, and lifetime customer value. 
Following is a reprint of an article by ExactTarget Marketing Cloud Vice President, Marketing Insights Jeffrey K. Rohrs. The post was originally published on Forbes. The date was May 6, 1999. “Livin’ La Vida Loca” topped the charts while “The…
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We have over a decade of experience helping thousands of Salesforce and ExactTarget customers run effective e-mail marketing campaigns! #exacttarget   #salesforce  
Your customers are interacting with you in many ways. From Twitter and Facebook to emails, texting, and the web. And you’re collecting valuable information about them and building extensive customer profiles with preferences, purchase history, and personal details like birthdates.…
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Have them in circles
2,436 people
Charleston PR & Design, LLC's profile photo
DocuSign's profile photo
Mikko Torvinen's profile photo
Scott Nelson's profile photo
Nikhil Mehta's profile photo
Jorge Alberto Mussuto's profile photo
Arif Ugurlu's profile photo
Mike Bjorkman's profile photo
Taylor Smith's profile photo
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Inspired Marketing
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Our cloud-based suite of products help marketers like you deliver email marketing, mobile marketing, and social media marketing that does MORE than connect you with customers and prospects. Our marketing applications come together in the Interactive Marketing Hub®‚ a real-time‚ cross-channel interactive marketing solution that helps you create a unified view of each consumer—across all channels to drive customer engagement, automate marketing, increase sales, and improve return on marketing investment.