Well, think this way:
Denoting different flavors of ships by the colors of their hulls is dumb. Note that since Crucible, the Gallente Phobos has components that make it physically unique from the Thorax, but the lineage is still obvious. If we can get to where we can let people paint their ships how they want, regardless of class... whole fleets/alliances can choose to use matching skins. And if the skins are preset options, like the skins that render classes now... that's no increase in rendering power at all.
And with logos especially, I would imagine there will be graphics settings to disable them. But for people like me, with a GTX 560 Ti that has never known the feeling of being truly taxed... I'm dying for some more graphics ompfh out of EVE. (I actually designed my rig for two 560s, but I've never been able to max out the one, so never bought the second.)