Rens, Amarr, Hek, Oursaleaurt(stupid spelling) are all local hubs that I shop in. I cannot remember the last time I bought or sold anything in Jita and I have been playing since 2005. Probably stems from the fact that the last time I went there it took 10 minutes for the system to load due to lag. (been fixed long since). But then I'm not heavy into industry. I buy ships, and fittings and ammo and get blown up, then buy new ships and fittings and ammo to blow up other people.
But really the point is that the goons did something that nobody else has done and they have put themselves into the annals of Eve history forever. How many of us can say the same?