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erika heald
Works at Highwire PR
Lives in San Francisco
157 followers|37,211 views
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erika heald

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Are you giving your brand's influencers the recognition they deserve? I share my tips on seven types of recognition you may not have considered. #contentmarketing #influencermarketing
You've built a great product and an authentic brand around it to match. You've started to see your brand advocates giving unsolicited testimonials and influencers interested in what they have to say.
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erika heald

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Strawberry jam has always been a favorite of mine. But this time, I added in some rhubarb. The result? One of the best jams I've ever eaten. And it's #glutenfree. 
Growing up, we had a bed full of strawberry plants that stretched along the entire Western side of our house. It was one of my chores to make sure to keep them watered, and to pick them. And when w…
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erika heald

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Style guides are one of the most effective tools in your content creation toolbox. I share my tips for creating one for your brand. #contentmarketing #contentcreation
As a content marketer who is often called upon to write brand content, it’s important for me to understand the voice of the brand I’m writing for, who their audience is, and what actions they want someone to take after...
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erika heald

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I was worried it was going to be hard to find much gluten-free food to choose from at #OutsideLands2016, but it looks like there's going to be a TON of great places to choose from. #glutenfree
I’m going to Outside Lands this year, and I have to admit, I was a little concerned about how much there would be for me to eat, as a gluten-intolerant attendee. Was I going to need to bring …
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erika heald

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If your content curation is done ad hoc, you're missing out! I share my tips for creating a more effective content curation process. 
Content curation can become a time suck, resulting in content that’s shared on social but not otherwise leveraged by your content marketing plan. Which is why you need a content creation road map. This starts by defining your content curation...
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erika heald

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Our special guest Wayne Hendry shared his POV on marketing your brand and content to employees in our most recent #ContentChat twitter chat.
July 11 Content Chat Recap: Marketing Your Content and Your Brand to Employees #ContentChat regular Wayne Hendry aka @ideakid88 was in the hot seat this week, sharing his thoughts on how to best market your brand and your content to...
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erika heald

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Is your lack of #socialmedia guidelines keeping your employees from becoming employee advocates? #brandadvocates #employeebrandambassadors
Why You Need Social Media Guidelines Over the past two months, between attending Content Marketing World and MarketingProfs B2B forums, I’ve had a number of conversations with marketers who are working on launching or revamping an employee advocacy program. Most...
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erika heald

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This gluten-free veggie pizza has become one of my favorite quick and easy dinners.
Mmmmm pizza. There’s nothing quite like a bubbling hot slice of pizza fresh out of the oven. We’ve tried a number of gluten-free pizzas from our local pizzerias, and although som…
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erika heald

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A style guide is one of the most valuable tools in your content marketing toolbox. If creating one from scratch feels daunting, I can help! To get you started, I've shared the elements I always include in mine. #Writing #contentmarketing #editorialmanagement 
The most important tool for an organization to have is a content marketing style guide. It will help keep all of your content creators on voice and message.
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erika heald

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I share my tips for avoiding common (and preventable) twitter chat pitfalls.
Twitter chats are an excellent way to build a relationship with your community. Before starting be aware of and avoid the most common mistakes
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erika heald

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I've started a new blog, Erika's Gluten-free Kitchen, to focus on my passion for baking, and learning how to do so in support of my newly gluten-free diet.
A few months ago, I ran into the ever-inspiring Joe Pulizzi at a conference. After our conversation, I reflected on the fact that I'd spent the past two years incredibly focused on creating awesome content for my in-house and external...
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erika heald

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If you have ever struggled with balancing your creative side with hitting your writing deadlines, this #ContentChat recap, featuring Anne Janzer, (@AnneJanzer), author of "The Writer's Process: Getting Your Brain in Gear," has tips for you. #AmWriting
This week on #ContentChat we had the pleasure of hosting Anne Janzer, (@AnneJanzer), author of "The Writer's Process: Getting Your Brain in Gear," who shared her secrets for creating a more effective writing process. If you have ever struggled with...
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Story
Tagline
San Franciscan, writer, editor, content marketing and social media consultant, locavore, blogger, photographer, home baker.
Introduction
I'm a San Francisco-based content marketing and social media consultant. I help organizations define content processes and drive lead generation and customer loyalty by leveraging compelling, shareable, targeted content.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco
Work
Occupation
Content Marketing and Social Media Consultant
Skills
writing, editing, social media, online marketing, digital strategy, marketing communications, content marketing strategy
Employment
  • Highwire PR
    Vice President, Head of Content, 2015 - present
  • EH Communications
    Content Marketing and Social Media Consultant, 2013 - 2014
  • Anaplan
    Head of Content, 2014 - 2015
Basic Information
Gender
Female
Solid selection of California, Italian and French wines, and pretty much whatever liqueurs you want for making cocktails. Also have a cold case with beer, Belgian ales, and white wine. Easy to park in the back of Laurel Village.
Quality: ExcellentAppeal: ExcellentService: Very Good
Public - 3 years ago
reviewed 3 years ago
Q is one of my long-time go-to brunch places, especially since they're open for brunch on Saturdays which isn't too common. Brunch menu highlights include the Pumped up Benny (eggs benendict w/bacon+avocado on a black bean cake), Chillaquiles, and stuffed french toast.
Food: Very GoodDecor: Very GoodService: Very Good
Public - 3 years ago
reviewed 3 years ago
2 reviews
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