Design the Dream event in Shanghai
Emilio Pucci further strengthens its presence in China with an event that celebrates the brand’s new Shanghai flagship boutique, located in the Plaza 66 Mall in the Jing’an District. The inauguration event, called Design The Dream, was in Shanghai on April 11th before being rolled out to other flagship stores worldwide.
"Design the Dream" is an “insider’s look” of how a signature Pucci scarf print comes to life, starting from the inspiration behind the design, through hand-drawn sketches and production techniques to the final product. Specifically, Design the Dream presents the making of the “Duomo” print, an iconic motif from 1974 that evokes Florence’s landmark cathedral.