an open letter to +Sonic.net about leaving the Fusion DSL service (yes, i really did sign up for Comcast - ugh):
Dear Sonic Team,
I am moving and must end my Sonic service on Sunday, April 13th. While I am moving to Santa Clara, an area with Sonic service, I will be living with a couple other heavy internet users and single-line Fusion won't be sufficient for us.
We considered the bonded dual Fusion, but it is just not cost-effective compared to the normal service: it costs over twice the monthly cost of a single line, and that's after the pricey set-up fee. While I considered paying this premium to continue enjoying Sonic's service, it just doesn't fit in the budgets of my housemates compared to the speeds offered by Comcast for half the price of dual Fusion. I have serious problems with Comcast's business practices, but my housemates' budgetary needs trump my ethical concerns.
I have been a happy Sonic customer for years, and I'm sad to leave - so long, static IP. But the expectations and needs of home internet users are growing past the 20/1 that Fusion offers, especially with consumers' increasing need for upload bandwidth. Frankly, I need outbound speed and I'm enjoying the 10Mb up that Comcast is giving us, while Sonic has nothing in the South Bay to contend with that. I'm afraid that, despite the reliability and wonderful support, Sonic isn't keeping up with residential usage and will continue to lose significant value in the eyes of consumers.
You're already pushing ADSL2+ to its limit, so it’s a slowly dying technology barring another leap forward in twisted-pair protocols. As much as it pains me to acknowledge, Sonic’s only long-term hope for competitiveness is fiber-to-the-home. However, at the rate you’ve been rolling it out I don’t expect Sonic fiber to be available in the South Bay for at least another four years. Meanwhile, Fusion DSL probably only has about two years of perceived value left at the rate competitors' performance and consumers' expectations are growing. Fusion DSL’s competitiveness is shrinking a bit every day.
My advice is this: do whatever you can to bring Fusion Fiber to Santa Clara. Santa Clara’s utility provider, Silicon Valley Power (SVP) runs a dark fiber network known as SVP Fiber Enterprise. SVP FE is a large loop and series of sub-loops throughout Santa Clara’s commercial and residential areas that they lease to connect datacenters and high-density service areas. Essentially, they have already run a wide-area backbone and you can just focus on the last mile. I know the rollout plan has always been "we’ll bring it to neighborhoods that have enough Fusion DSL customers", but at the rate that competitors are growing you have a catch-22: if Fusion DSL isn’t competitive, no one will sign up enough to make a neighborhood dense enough to bring fiber to.
Rolling out in Santa Clara will have some big advantages (aside from bringing me a badass symmetric line):
- SVP FE has already generated some buzz lately by being a candidate for Google Fiber rollout, but we all know how much of a load of hype Google Fiber is compared to their actual rollout schedule. Sonic could beat Google at their own game, in Google’s own backyard, and generate a lot of buzz in the process.
- It will help cement Sonic as a competitive choice in the highly dense South Bay, even if it doesn’t serve the entire area (think about how many people are waiting for Google Fiber in areas that have no chance of getting it in the next 10 years). Santa Clara borders numerous cities, and the residents of those cities will be excited and envious to see a neighbor get next-generation broadband.
- It will also allow Sonic to test service in larger and denser areas than the North Bay with ready access to major networks and without having to lay out the backbones.
I will immediately sign up for Fusion Fiber if it becomes available in Santa Clara - I will even do it before it’s widely available if you need a test house! My new address is *
and please consider it a guaranteed customer when it’s time to evaluate neighborhoods.
- Emilio G #broadband #fibertothehome #googlefiber