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Emile “Jad” Walker
Attended Cardiff University
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  • Cardiff University
  • University of Paris
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“ G. U. V. C. H. ones of the great things in History ”
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Emile “Jad” Walker

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+Google +1 - I'd say Dislike - "But?

"Google took something we trusted and filed off its dignity.

"But what choice do I have? Google—beneficent overlord, Big Brother, whatever you want to call it—is at the center of our lives. Now it has symbolically diluted our trust, which it originally had for all the right reasons.

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Google’s new logo, announced and unveiled this week, is the latest victim. Its old logo’s typeface—reminiscent of literature, newspapers, printing—had a reassuring hint of history, paying its respects to what it had come to improve upon and replace. The letters’ literary old serifs were subtly authoritative: the sturdy, handsome “G,” the stately, appealing little “oo,” the typewriterish, lovable “g,” the elegant “l,” the thoughtful “e.”
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The new logo retains the rainbow of colors but sheds the grownup curlicues: it now evokes children’s refrigerator magnets, McDonald’s French fries, Comic Sans. Google took something we trusted and filed off its dignity. Now, in its place, we have an insipid “G,” an owl-eyed “oo,” a schoolroom “g,” a ho-hum “l,” and a demented, showboating “e.” I don’t want to think about that “e” ever again. But what choice do I have? Google—beneficent overlord, Big Brother, whatever you want to call it—is at the center of our lives. Now it has symbolically diluted our trust, which it originally had for all the right reasons.
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In streamlining its logo, Google took something we trusted and filed off its dignity. Credit PHOTOGRAPH BY JUSTIN SULLIVAN / GETTY
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In their circles
2 people
Have them in circles
92 people
rani o's profile photo
IVO G's profile photo
Leehua Tsai's profile photo
Russell Rouse's profile photo
Chuming Sun (Mike)'s profile photo
Anli Zaimi's profile photo
Russell McConnohie's profile photo
Naraine McIntosh's profile photo
Rafał B's profile photo