exactly. They build up the hype to make the sales. They spend as much on making the game as they do on the advertisement for it. Games like call of duty just alter previous code from the old game. They copy old textures. These companies are screwing us, and people still buy there shit. Each new game may as well be a map pack. The story lines are shit and take less than 2hrs to finish on hardest difficulties. Look at games like GTA5 were they invested alot of time and money to make it. It is a new game,and not a marginally altered gta4.
Even if you dislike games like gta 5, you cannot deny that it is worth the money you pay for it. COD and Battle feild should go for £15 - £20