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eaon pritchard
Lives in melbourne
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eaon pritchard

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digital advertising. where did it all go wrong?
By 1971 Manchester United’s Irish star George Best's hectic off-field celebrity life style had began to take its toll on his effectiveness on the pitch. Arguably the most talented footballer of his (or just about any) generation George had lost interest in ...
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eaon pritchard

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aim for fame
James Norrington: 'You are without doubt the worst pirate I've ever heard of'. Capt. Jack Sparrow: 'But you have heard of me'.
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aberrant salience meets rosser reeves uptown
The term 'salience' - in marketing speak - refers to the likelihood that a particular brand will
‘come to mind’ easily in buying situations.  In ‘ How Brands Grow ’ , Professor Sharp uses
the term to describe the idea of ‘mental availability’. The easier a ...
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football's not a matter of life or death, it's nudge more important than that.
I’m not sure if this story that I heard at
the weekend qualifies as a nudge or a full-on behaviour change intervention. Or
something in between. My 6-year-old boy and I were listening to
the keeper talk at the giraffe enclosure in Melbourne Zoo, who gave us...
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the reduce speed dial
Behaviour change 101 (actually there are a few but this is one) decrees that in order to move a behaviour then making adjustments to the environment in which the behaviour occurs can be very effective. Many of your classic nudges play to this principle. The...
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eaon pritchard

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the streisand effect
‘There's no such thing as bad
publicity", as the saying goes. Obviously, when people are publicly (and
conspicuously) outraged about how some piece of media is offensive in some way - and the greater and more amplified the outrage becomes - so it draws disp...
Obviously, when people are publicly (and conspicuously) outraged about how some piece of media is offensive in some way - and the greater and more amplified the outrage becomes - so it draws disproportionate attention and chatter, increasing the fame of the thing itself, and furthermore arousing ...
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Have him in circles
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eaon pritchard

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I see you baby...shakin' that ass #signal
Lions have a couple of principal hunting methods. The first is one in which the lion stalks, undercover, getting as close as possible, saving vital energy for a final burst of speed at the end. Lions can’t run very fast over distance. The second method; is ...
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eaon pritchard

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how to win at 'chicken'
Two cars head toward each other.  The first driver to swerve loses the game, along with some stature among his adolescent peers.  On the other hand, if neither driver bails out, both lose in a bigger way.  What to do?  Toss your steering wheel out the windo...
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catenaccio, totaalvoetbal, tiki-taka
'That’s the essence of strategy: to outperform rivals, who are trying to do better than us'  Phil Rosenzweig ‘Left Brain, Right Stuff’ 2015  On the evening of 31 May 1972 in Rotterdam, Ajax of Amsterdam defeat Internazionale of Milan 2-0 - via two second-ha...
On the evening of 31 May 1972 in Rotterdam, Ajax of Amsterdam defeat Internazionale of Milan 2-0 - via two second-half goals from Johan Cruyff - to win the European Champions cup for the second successive year. The Times reported 'Ajax proved that creative attack is the real lifeblood of the ...
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the brains of millennials are (not) being rewired by the internet
There is a popular idea. One that you probably encounter in some
variant   a few times every week. It goes along these lines. The brains of millennials are being rewired
by the internet as they evolve and adapt to the new processing skills they need
to surv...
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eaon pritchard

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the streisand effect
‘There's no such thing as bad
publicity", as the saying goes. Obviously, when people are publicly (and
conspicuously) outraged about how some piece of media is offensive in some way - and the greater and more amplified the outrage becomes - so it draws disp...
Obviously, when people are publicly (and conspicuously) outraged about how some piece of media is offensive in some way - and the greater and more amplified the outrage becomes - so it draws disproportionate attention and chatter, increasing the fame of the thing itself, and furthermore arousing ...
1
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eaon pritchard

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over the counter-culture
The following is an excerpt (and slight
expansion) from a section of a talk I gave earlier this week at the Google
'Firestarters' event in Melbourne. The theme was 'Adaptive Strategy for an
Adaptive Age'. In this particular section of the talk I
speculated ...
To illustrate I called upon two important texts in particular, a snippet of a recent interview in the Observer with Don Letts - legendary DJ, film-maker, Rasta punk and musician with Big Audio Dynamite - and the significance of the performance given by KLF at the Brits in 1992.
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People
Have him in circles
195 people
Chris Bell's profile photo
Clemenger BBDO Melbourne's profile photo
Michael Hyde's profile photo
l'amour n'exist pas's profile photo
Mat Riches's profile photo
Bhagwati Lal's profile photo
zahra lestari's profile photo
Pro Dra's profile photo
Phuong Tran's profile photo
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Brand strategist
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Male
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Advertising douchebag.
Introduction
Brand strategist, behavioural science nerd, keynote speaker, punk rocker and Aberdeen FC supporter.

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melbourne
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