Profile

Cover photo
eaon pritchard
Lives in melbourne
190 followers|534,213 views
AboutPostsPhotosYouTube

Stream

eaon pritchard

Shared publicly  - 
 
never tell anyone outside the agency what you're thinking
At the beginning of 'The Godfather' , just before the scene of Don Vito Corleone's daughter Connie's wedding, Santino 'Sonny' Corleone is in a clandestine meeting with Virgil 'The Turk' Sollozzo in which they discuss a potential opportunity for the Corleone...
1
Add a comment...

eaon pritchard

Shared publicly  - 
 
The Dunning-Kruger Peak of Advertising
You may be familiar with the case of one McArthur
Wheeler. Wheeler was a man who, in 1995, proceeded
to rob two banks in Pittsburg, in broad daylight, using no other method to
avoid detection other than covering his face with  lemon  juice. As lemon juice i...
The results were published in 1999 and henceforth the phenomenon - If you're incompetent, you can't know you're incompetent because the skills you need to produce a right answer are exactly the skills you lack in order to know what a right answer is - became known as the Dunning-Kruger Effect.
1
Add a comment...
 
bring the noise (or...why quiet fixing is the enemy within)
In any given week there’s no shortage of
writing on ‘the new agency model’ or ‘why advertising is broken and how to fix
it’ . I’ve no wish to add to this number. What this post aims to outline is a common
problem in agencies of all flavours – new model or o...
Nor is it in anyway connected to marketing 3.0, purpose before profit or how branded communities of millenials are demanding marketing from the 'the spirit' and psychic satisfaction (© Philip Kotler - Marketing 3.0 and I am not joking). No, the biggest problem in agencies is when people quietly, ...
1
Add a comment...

eaon pritchard

Shared publicly  - 
 
sincerity is bullshit
‘Rather
than seeking primarily to arrive at accurate representations of a common world,
the individual turns toward trying to provide honest representations of
himself. It is
as though he decides that since it makes no sense to try to be true to the facts,
...
1
Add a comment...

eaon pritchard

Shared publicly  - 
 
beanz meanz recognition validity
While much of the debate around heuristics
and biases tends to focus on how mental shortcuts can lead to less than optimal
decision making, it's worth noting that this is not always the case - indeed
fast, simplified decision rules often result in better ch...
While much of the debate around heuristics and biases tends to focus on how mental shortcuts can lead to less than optimal decision making, it's worth noting that this is not always the case - indeed fast, simplified decision rules often result in better choices. Where less knowledge is actually ...
1
Add a comment...
 
do they know it's christmas?
Regular readers will know that many years ago I worked in a record shop. And on occasion I've recounted a tale or two about how I learned a bit about marketing and selling on the job.  I never knew the theory in those days, just the practice. We were a smal...
1
Add a comment...
Have him in circles
190 people
Kirsten Darbyshire's profile photo
Priyanka Kanse (pristyles)'s profile photo
shair ali's profile photo
EXHIBE FLIX's profile photo
Benedict Heath's profile photo
Scott Woodhouse's profile photo
Andrew Grill's profile photo
Gregory Povey's profile photo
Ismail Pirbhai's profile photo

eaon pritchard

Shared publicly  - 
 
end of an ear
Thanks and festive greetings to everyone who has read, commented, shared in 2014. See you after the break for more self-delusion, confabulation and vitriol.
1
Add a comment...
 
presenter's toolkit
I don't normally do these 'lifehack' kind of posts, and there's no danger of this turning into any kind of self-help blog. [On occasions when I've had to talk to students and suchlike I'm inclined to respond to career advice type questions with something al...
I don't normally do these 'lifehack' kind of posts, and there's no danger of this turning into any kind of self-help blog. [On occasions when I've had to talk to students and suchlike I'm inclined to respond to career advice type questions with something along the lines of 'See what I did?
1
Add a comment...

eaon pritchard

Shared publicly  - 
 
correct planning
In 1968, Stanley Pollitt, along with Martin
Boase and Gabe Massimi, started the agency Boase Massimi Pollitt. The three of them had worked at Interpublic
agency Pritchard Wood Partners. (No relation, as far as I know, btw) BMP emerged after the trio had
un-...
'The account planner is that member of the agency's team who is the expert, through background, training, experience, and attitudes, at working with information and getting it used - not just marketing research but all the information available to help solve a client's advertising problems'.
1
Add a comment...

eaon pritchard

Shared publicly  - 
 
a no-brainer for you
The brain is a physical system.  It functions exactly the same way as a computer.  Its circuits are designed to generate behavior that is appropriate the environmental circumstances in which it needs to function. The above statements are part of the first p...
1
Add a comment...

eaon pritchard

Shared publicly  - 
 
never trust a hippy (slight return)
The article that follows first appeared on the Australian media and marketing website Mumbrella on October 30th. This is the slightly longer version of the published piece. I received a number of complaints about the title of the post. For the benefit of yo...
The article that follows first appeared on the Australian media and marketing website Mumbrella on October 30th. This is the slightly longer version of the published piece. I received a number of complaints about the title of the post. For the benefit of younger readers it is a reference to a ...
1
Add a comment...

eaon pritchard

Shared publicly  - 
 
(another) inconvenient truth?
Kahneman and Gigerenzer have clashed many times over the years in regard to their individual points of view on intuitive heuristics. Why they are at each others throats is slightly puzzling to this reader as they are both saying the same thing, for the most...
Kahneman and Gigerenzer have clashed many times over the years in regard to their individual points of view on intuitive heuristics. Why they are at each others throats is slightly puzzling to this reader as they are both saying the same thing, for the most part.
1
Add a comment...
People
Have him in circles
190 people
Kirsten Darbyshire's profile photo
Priyanka Kanse (pristyles)'s profile photo
shair ali's profile photo
EXHIBE FLIX's profile photo
Benedict Heath's profile photo
Scott Woodhouse's profile photo
Andrew Grill's profile photo
Gregory Povey's profile photo
Ismail Pirbhai's profile photo
Work
Occupation
Brand strategist
Basic Information
Gender
Male
Story
Tagline
Advertising douchebag.
Introduction
Brand strategist, behavioural science nerd, keynote speaker, punk rocker and Aberdeen FC supporter.

Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
melbourne
Links
Contributor to