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eaon pritchard
Lives in melbourne
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eaon pritchard

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the cult of authenticity [five minutes]
Sorry young millennials. You are not special. Your old Gen X mums and dads were just as confused as you, in their day. 'Ultimately, the uneasy relationship The Stranglers had with the punk scene reflected the need that the various protagonists within the mo...
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if it's not love, then it's the bomb that will bring us together
For a time during World War II, the chances of a member of US bomber crews actually making it back from any given mission, were on the side of slim. The nature of the work meant that bombers were out for a long time, they were massive cumbersome planes visi...
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end of an ear
Thanks and festive greetings to everyone who has read, commented, shared in 2014. See you after the break for more self-delusion, confabulation and vitriol.
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presenter's toolkit
I don't normally do these 'lifehack' kind of posts, and there's no danger of this turning into any kind of self-help blog. [On occasions when I've had to talk to students and suchlike I'm inclined to respond to career advice type questions with something al...
I don't normally do these 'lifehack' kind of posts, and there's no danger of this turning into any kind of self-help blog. [On occasions when I've had to talk to students and suchlike I'm inclined to respond to career advice type questions with something along the lines of 'See what I did?
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correct planning
In 1968, Stanley Pollitt, along with Martin
Boase and Gabe Massimi, started the agency Boase Massimi Pollitt. The three of them had worked at Interpublic
agency Pritchard Wood Partners. (No relation, as far as I know, btw) BMP emerged after the trio had
un-...
'The account planner is that member of the agency's team who is the expert, through background, training, experience, and attitudes, at working with information and getting it used - not just marketing research but all the information available to help solve a client's advertising problems'.
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a no-brainer for you
The brain is a physical system.  It functions exactly the same way as a computer.  Its circuits are designed to generate behavior that is appropriate the environmental circumstances in which it needs to function. The above statements are part of the first p...
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Have him in circles
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eaon pritchard

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norman whitfield and barrett strong are here to make everything right that's wrong
Our friend @MarkSareff had a pop at the growing tendency for some sections of the marketing world to be bewitched by 'neurobollocks' in a post over on Linked in . And rightly so. The idea that individual human brains, studied in isolation can predict future...
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never tell anyone outside the agency what you're thinking
At the beginning of 'The Godfather' , just before the scene of Don Vito Corleone's daughter Connie's wedding, Santino 'Sonny' Corleone is in a clandestine meeting with Virgil 'The Turk' Sollozzo in which they discuss a potential opportunity for the Corleone...
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The Dunning-Kruger Peak of Advertising
You may be familiar with the case of one McArthur
Wheeler. Wheeler was a man who, in 1995, proceeded
to rob two banks in Pittsburg, in broad daylight, using no other method to
avoid detection other than covering his face with  lemon  juice. As lemon juice i...
The results were published in 1999 and henceforth the phenomenon - If you're incompetent, you can't know you're incompetent because the skills you need to produce a right answer are exactly the skills you lack in order to know what a right answer is - became known as the Dunning-Kruger Effect.
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bring the noise (or...why quiet fixing is the enemy within)
In any given week there’s no shortage of
writing on ‘the new agency model’ or ‘why advertising is broken and how to fix
it’ . I’ve no wish to add to this number. What this post aims to outline is a common
problem in agencies of all flavours – new model or o...
Nor is it in anyway connected to marketing 3.0, purpose before profit or how branded communities of millenials are demanding marketing from the 'the spirit' and psychic satisfaction (© Philip Kotler - Marketing 3.0 and I am not joking). No, the biggest problem in agencies is when people quietly, ...
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sincerity is bullshit
‘Rather
than seeking primarily to arrive at accurate representations of a common world,
the individual turns toward trying to provide honest representations of
himself. It is
as though he decides that since it makes no sense to try to be true to the facts,
...
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beanz meanz recognition validity
While much of the debate around heuristics
and biases tends to focus on how mental shortcuts can lead to less than optimal
decision making, it's worth noting that this is not always the case - indeed
fast, simplified decision rules often result in better ch...
While much of the debate around heuristics and biases tends to focus on how mental shortcuts can lead to less than optimal decision making, it's worth noting that this is not always the case - indeed fast, simplified decision rules often result in better choices. Where less knowledge is actually ...
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Have him in circles
191 people
Jonatan Telling's profile photo
Alec East's profile photo
ANUJ MITTAL's profile photo
andy whitlock's profile photo
Daria Radota Rasmussen's profile photo
Neil Cooper's profile photo
Bhagwati Lal's profile photo
Mascot Don's profile photo
david taylor's profile photo
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Brand strategist
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Male
Story
Tagline
Advertising douchebag.
Introduction
Brand strategist, behavioural science nerd, keynote speaker, punk rocker and Aberdeen FC supporter.

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melbourne
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