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eaon pritchard
Lives in melbourne
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eaon pritchard

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never mind the bull elks, here's the ex publishers
Bull Elks face, what economists call, a collective action problem. Over time the genes for bigger antlers have prevailed because larger antlers make an individual bull more likely to win in a fight with a rival bull. Bulls that win more fights have greater ...
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magic, monkeys, moggies and management gurus
There’s a clip in an episode of illusionist Derren Brown’s TV show in which he predicts he can flip a coin 10 times in a row and it will come up heads every time. He proceeds to do exactly this, flipping the coin into a bowl 10 times and it comes up heads e...
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gossip
During his last year in office, Winston Churchill was in attendance an official ceremony. A few rows behind him two backbench MP’s were gossiping.  "There’s Churchill. They say he is getting senile. They say it’s time he stepped down and let someone younger...
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born to be wilde
'What is the difference between scandal and gossip?' asked Lord Windermere. (in Wilde’s ‘Lady Windermere’s Fan) ‘Gossip is charming!’ exclaims Cecil Graham ‘But scandal is gossip made tedious by morality.” Great advertising may/should facilitate gossip. But...
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cultural fossils
‘Stranger from another planet welcome to our hole. Just strap on your guitar and we'll play some rock 'n roll’ If some band of galaxy-wandering aliens should indeed stumble upon this planet earth, our species has one thing worthy of their attention and stud...
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virtue signalling
“Of all tyrannies, a tyranny sincerely exercised for the good of its victims may be the most oppressive. It would be better to live under robber barons than under omnipotent moral busybodies. The robber baron's cruelty may sometimes sleep, his cupidity may ...
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Have him in circles
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eaon pritchard

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can brands really be altruistic?
Philosophy defines altruism in different ways, however most definitions will generally revolve around describing altruistic behaviours as those that benefit others rather than oneself. The term altruism ( French, altruisme ) was coined by the 19th century p...
The term altruism (French, altruisme) was coined by the 19th century philosopher - incidentally, also the founder of the discipline we now know as sociology - Auguste Comte. He described altruism as our 'moral obligation to renounce self-interest and live for others' ...
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heard it through the grapevine
You may know that splendid rant by graphic designer Stefan Sagmeister in which he splendidly calls BS on ‘storytelling’. Speaking at a Canadian design festival in 2014, Sagmeister attacked the current vogue for the communications industry describing ourselv...
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just get them to say yes to something
You'll be familiar with Cialdini's Principles of Persuasion . This clip from the movie Boiler Room, featuring Ben Affleck illustrates his principle of 'commitment and consistency'. The idea being that if people can be nudged to commit, ie say 'yes' or agree...
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boxing day
Festive best wishes to all who have read, commented, shared and inspired this year. Also special thanks to mumbrella and warc who have republished from here. Next year is ten years since I first started writing here. And here's hoping that I can recapture s...
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to brand or not to brand? is that a question?
[This post originally appeared in November as one of my regular articles for warc.com] In 1934, the young Rosser Reeves left his small town home in Danville, Virginia, for the bright lights of New York City, following his dream of working as an advertising ...
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digital advertising. where did it all go wrong?
By 1971 Manchester United’s Irish star George Best's hectic off-field celebrity life style had began to take its toll on his effectiveness on the pitch. Arguably the most talented footballer of his (or just about any) generation George had lost interest in ...
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Have him in circles
212 people
Pro Dra's profile photo
Charles Badenach's profile photo
Never Get out Of The Boat's profile photo
Tommy McCubbin's profile photo
Jamie Coomber's profile photo
John Lazzara's profile photo
ANUJ MITTAL's profile photo
Christopher Dusseldorp's profile photo
Sue Peden's profile photo
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Brand strategist
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Male
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Tagline
Advertising douchebag.
Introduction
Brand strategist, behavioural science nerd, keynote speaker, punk rocker and Aberdeen FC supporter.

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melbourne
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