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eaon pritchard
Lives in melbourne
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eaon pritchard

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how to win at 'chicken'
Two cars head toward each other.  The first driver to swerve loses the game, along with some stature among his adolescent peers.  On the other hand, if neither driver bails out, both lose in a bigger way.  What to do?  Toss your steering wheel out the windo...
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catenaccio, totaalvoetbal, tiki-taka
'That’s the essence of strategy: to outperform rivals, who are trying to do better than us'  Phil Rosenzweig ‘Left Brain, Right Stuff’ 2015  On the evening of 31 May 1972 in Rotterdam, Ajax of Amsterdam defeat Internazionale of Milan 2-0 - via two second-ha...
On the evening of 31 May 1972 in Rotterdam, Ajax of Amsterdam defeat Internazionale of Milan 2-0 - via two second-half goals from Johan Cruyff - to win the European Champions cup for the second successive year. The Times reported 'Ajax proved that creative attack is the real lifeblood of the ...
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the brains of millennials are (not) being rewired by the internet
There is a popular idea. One that you probably encounter in some
variant   a few times every week. It goes along these lines. The brains of millennials are being rewired
by the internet as they evolve and adapt to the new processing skills they need
to surv...
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eaon pritchard

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the streisand effect
‘There's no such thing as bad
publicity", as the saying goes. Obviously, when people are publicly (and
conspicuously) outraged about how some piece of media is offensive in some way - and the greater and more amplified the outrage becomes - so it draws disp...
Obviously, when people are publicly (and conspicuously) outraged about how some piece of media is offensive in some way - and the greater and more amplified the outrage becomes - so it draws disproportionate attention and chatter, increasing the fame of the thing itself, and furthermore arousing ...
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over the counter-culture
The following is an excerpt (and slight
expansion) from a section of a talk I gave earlier this week at the Google
'Firestarters' event in Melbourne. The theme was 'Adaptive Strategy for an
Adaptive Age'. In this particular section of the talk I
speculated ...
To illustrate I called upon two important texts in particular, a snippet of a recent interview in the Observer with Don Letts - legendary DJ, film-maker, Rasta punk and musician with Big Audio Dynamite - and the significance of the performance given by KLF at the Brits in 1992.
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the return of nietzsche marketing [ #dashbutton edition]
We conducted a small survey on supermarket shopping behaviour using the agency staff as our sample group of around 50. It was relatively unscientific, however, the aim was to crudely test one particular covert thought. We simply asked our respondents if the...
We conducted a small survey on supermarket shopping behaviour using the agency staff as our sample group of around 50. It was relatively unscientific, however, the aim was to crudely test one particular covert thought. We simply asked our respondents if they used a shopping list when visiting ...
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Have him in circles
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eaon pritchard

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aberrant salience meets rosser reeves uptown
The term 'salience' - in marketing speak - refers to the likelihood that a particular brand will
‘come to mind’ easily in buying situations.  In ‘ How Brands Grow ’ , Professor Sharp uses
the term to describe the idea of ‘mental availability’. The easier a ...
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football's not a matter of life or death, it's nudge more important than that.
I’m not sure if this story that I heard at
the weekend qualifies as a nudge or a full-on behaviour change intervention. Or
something in between. My 6-year-old boy and I were listening to
the keeper talk at the giraffe enclosure in Melbourne Zoo, who gave us...
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the reduce speed dial
Behaviour change 101 (actually there are a few but this is one) decrees that in order to move a behaviour then making adjustments to the environment in which the behaviour occurs can be very effective. Many of your classic nudges play to this principle. The...
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eaon pritchard

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the streisand effect
‘There's no such thing as bad
publicity", as the saying goes. Obviously, when people are publicly (and
conspicuously) outraged about how some piece of media is offensive in some way - and the greater and more amplified the outrage becomes - so it draws disp...
Obviously, when people are publicly (and conspicuously) outraged about how some piece of media is offensive in some way - and the greater and more amplified the outrage becomes - so it draws disproportionate attention and chatter, increasing the fame of the thing itself, and furthermore arousing ...
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you get what you pay for
Every week now there seems to be another social media marketing disaster, usually revolving around the hijacking of the campaign hashtag or - as in the case of the lamentable #freshinourmemories debacle most recently - the hijacking of a 'branded' meme gene...
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the cult of authenticity [five minutes]
Sorry young millennials. You are not special. Your old Gen X mums and dads were just as confused as you, in their day. 'Ultimately, the uneasy relationship The Stranglers had with the punk scene reflected the need that the various protagonists within the mo...
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Have him in circles
192 people
Jamie Coomber's profile photo
Sally Jones's profile photo
Never Get out Of The Boat's profile photo
Tea mountains's profile photo
Graeme Harrison's profile photo
Jason Oke's profile photo
Jonatan Telling's profile photo
Cal K's profile photo
John Lazzara's profile photo
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Brand strategist
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Male
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Advertising douchebag.
Introduction
Brand strategist, behavioural science nerd, keynote speaker, punk rocker and Aberdeen FC supporter.

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melbourne
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