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eaon pritchard
Lives in melbourne
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eaon pritchard

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just get them to say yes to something
You'll be familiar with Cialdini's Principles of Persuasion . This clip from the movie Boiler Room, featuring Ben Affleck illustrates his principle of 'commitment and consistency'. The idea being that if people can be nudged to commit, ie say 'yes' or agree...
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eaon pritchard

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boxing day
Festive best wishes to all who have read, commented, shared and inspired this year. Also special thanks to mumbrella and warc who have republished from here. Next year is ten years since I first started writing here. And here's hoping that I can recapture s...
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to brand or not to brand? is that a question?
[This post originally appeared in November as one of my regular articles for warc.com] In 1934, the young Rosser Reeves left his small town home in Danville, Virginia, for the bright lights of New York City, following his dream of working as an advertising ...
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digital advertising. where did it all go wrong?
By 1971 Manchester United’s Irish star George Best's hectic off-field celebrity life style had began to take its toll on his effectiveness on the pitch. Arguably the most talented footballer of his (or just about any) generation George had lost interest in ...
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aim for fame
James Norrington: 'You are without doubt the worst pirate I've ever heard of'. Capt. Jack Sparrow: 'But you have heard of me'.
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aberrant salience meets rosser reeves uptown
The term 'salience' - in marketing speak - refers to the likelihood that a particular brand will
‘come to mind’ easily in buying situations.  In ‘ How Brands Grow ’ , Professor Sharp uses
the term to describe the idea of ‘mental availability’. The easier a ...
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eaon pritchard

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born to be wilde
'What is the difference between scandal and gossip?' asked Lord Windermere. (in Wilde’s ‘Lady Windermere’s Fan) ‘Gossip is charming!’ exclaims Cecil Graham ‘But scandal is gossip made tedious by morality.” Great advertising may/should facilitate gossip. But...
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cultural fossils
‘Stranger from another planet welcome to our hole. Just strap on your guitar and we'll play some rock 'n roll’ If some band of galaxy-wandering aliens should indeed stumble upon this planet earth, our species has one thing worthy of their attention and stud...
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virtue signalling
“Of all tyrannies, a tyranny sincerely exercised for the good of its victims may be the most oppressive. It would be better to live under robber barons than under omnipotent moral busybodies. The robber baron's cruelty may sometimes sleep, his cupidity may ...
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I see you baby...shakin' that ass #signal
Lions have a couple of principal hunting methods. The first is one in which the lion stalks, undercover, getting as close as possible, saving vital energy for a final burst of speed at the end. Lions can’t run very fast over distance. The second method; is ...
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how to win at 'chicken'
Two cars head toward each other.  The first driver to swerve loses the game, along with some stature among his adolescent peers.  On the other hand, if neither driver bails out, both lose in a bigger way.  What to do?  Toss your steering wheel out the windo...
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catenaccio, totaalvoetbal, tiki-taka
'That’s the essence of strategy: to outperform rivals, who are trying to do better than us'  Phil Rosenzweig ‘Left Brain, Right Stuff’ 2015  On the evening of 31 May 1972 in Rotterdam, Ajax of Amsterdam defeat Internazionale of Milan 2-0 - via two second-ha...
On the evening of 31 May 1972 in Rotterdam, Ajax of Amsterdam defeat Internazionale of Milan 2-0 - via two second-half goals from Johan Cruyff - to win the European Champions cup for the second successive year. The Times reported 'Ajax proved that creative attack is the real lifeblood of the ...
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People
In his circles
157 people
Have him in circles
206 people
Simon Holland's profile photo
Michelle Allen's profile photo
Eric Kingsbury's profile photo
Jonatan Telling's profile photo
Michael Hyde's profile photo
Adriana Lucas's profile photo
Christopher Dusseldorp's profile photo
Vya Artist's profile photo
Simon Andrews's profile photo
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Brand strategist
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Male
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Tagline
Advertising douchebag.
Introduction
Brand strategist, behavioural science nerd, keynote speaker, punk rocker and Aberdeen FC supporter.

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Currently
melbourne
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