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3 Surprising Stages of Successful Landing Pages

This is a fantastic post from +Aaron Orendorff going over the key pieces of landing pages that work. As many landing pages as I've created to date, I took a few things away from this that I want to go try today!

Read the full post on +Copyblogger here: http://dustn.ws/1OcZDJn

Key points:
- A landing page is a journey in and of itself with a "Before", "During", and "After" narrative.
- Have only ONE objective and make sure there's no other options.
- Dat headline tho!
- Subheadings = keep them scanners scanning.
- Don't forget the pudding (proof is in it).

When was the last time you created a landing page? Did you take all of this into account?

#marketing #contentmarketing
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How a Digital Agency Goes Start-to-Finish with a Social Media Branding Strategy
"None of our content looks scheduled. Yet... it is."

Creating a brand that people know, like and trust is absolutely possible with social media. But you need to be intentional about staying human. Staying personal. Staying real.

And that's not easy, right? With the high demands of daily to-do lists and tasks out the yin-yang, who has time to be "in the moment" all day on social?

Well, it takes work. Highly effective, creative, strategic, work.

Read the full case study on the +Buffer blog: http://dustn.ws/1QRmfPm

Are there any brands out there who really feel authentic and "in the moment" even though you know their stuff is highly planned?

#socialmedia #branding
Imagine having a way to control how you’re presented online, a way to identify yourself or your company and differentiate yourself from others. Sounds a bit like social media, right? Sounds a bit like branding. The two go hand-in-hand. Branding happens on social media, and social media is an outlet for the voice of your brand. Many people have found success with personal branding and company positioning online, and agencies have come along to hel...
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How to Create Product Pages that Produce the Results You Want

This post by +Demian Farnworth is one of the best I've read on product pages... ever. Seriously, if you have any sort of product you're selling online, read it now!

In it he goes through and illustrates (using clear examples) of good and bad product pages and how, above all else, your narrative or "story" is probably the most important part of the page.

This is overlooked by so many online businesses!

Read the full article: http://dustn.ws/1SV9yYg

Demian finishes up by going through 6 crucial qualities that every product page needs. I challenge you to go through your own product pages and see what you may be missing.

#marketing
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Improve Your Facebook Marketing
9 Proven Ways!

Look we all know that marketing on Facebook sucks. It's a pay-to-play game now, and complaining about it won't do a darned thing to fix it.

This post from +Rebekah Radice is the action plan you need to boost your Facebook presence.

She goes through the following in-depth:

1. Define objectives (KPIs)
2. Analyze your current efforts
3. Know your audience
4. Mine for opportunities
5. Measure

Get the other 4 ways by clicking through to the full post below.

#socialmedia #marketing #facebook
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Go from HTTP to HTTPS Without Losing Share Counts!

Many website owners are still hesitant about making the jump to SSL (https) because they know that by doing so they will lose all of the social share counts (social proof) on their popular posts and pages.

Well, this is no longer a problem they have to worry about if they're using the Social Warfare WordPress plugin!

#ssl #socialmedia #contentmarketing
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Introducing Moms on Pinterest

This is a pretty cool thing +Pinterest is doing for #MothersDay this year-- gathering together a bunch of moms and putting their collective mom-expertise together.

Take a look: http://dustn.ws/1TuU1OQ

Do you plan on following any "Moms on Pinterest"?
Photo credit: Adam Hester of ah, visualsThere are a lot of us moms here at Pinterest, and we meet every month to swap war stories, talk each other off the ledge, and share ideas. This Mother's Day, we decided to pool that collective wisdom in the all-new Moms on Pinterest.
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19 Actionable Tips to Drive Traffic to Your New WordPress Site

If you're just getting started with a #WordPress powered website, it can seem daunting to think "How am I going to get people to actually show up on my site?" Unfortunately, "if you build it..." they won't just "come".

That's why this post from WPBeginner is a must-read if you're new to building a website and driving traffic. It's actionable, practical and easy to understand.

Read the full article here: http://dustn.ws/1SHPqbT

Even for us seasoned pros, these things serve as a good reminder. So-- what's the first step you'll be taking today to drive more traffic to your site?

#contentmarketing #traffic
Do you want to get more traffic to your new WordPress site? Learn from these 19 actionable tips to drive more traffic to your new WordPress site.
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A Simple Way to Turn Your Email Subscribers into True Fans

Your email subscribers are far more valuable than your social media followers. So treat them like they are. Hint: that means sending them more than just links to your latest posts.

Someone who does this extremely well is +Chris Brogan. Weekly, without fail, he sends his email subscribers his best piece of content that can't be found anywhere else.

Read the full post here: http://dustn.ws/1SViwVf

Essentially you want to treat your email list like they're elite members of a VIP list and you're their content liaison. I love the examples given in this +Copyblogger article, so I'll let you just read it to get it for yourself!
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How To Keep Evergreen Content Fresh For 283% More Traffic

The most valuable content you have on your website is the content that works for you well after you've put in the work to create it. That's why having an everygreen content strategy is so important.

Not only that, but it's highly rewarding.

This post by +Nathan Ellering breaks down everything you need to know about creating evergreen content that drives traffic.

Read in full here: http://dustn.ws/1W3TgQJ

For further reading, you may or may not have already seen I've also created a post entirely about Evergreen Content here: http://dustn.ws/1W3Tibw
Evergreen content is essential for driving consistent blog traffic. Read how to create content that targets the right topics and how to keep it fresh.
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How to Send a Private Message on Google+
Quick and effective!

For those of you who have been around Google+ for a while, this is a great 101 level piece for those who still haven't worked it all out yet.

But I've also encountered many seasoned Google+ users who don't use private messages as effectively as they should. Often times they'll default to Hangouts, but here's the problem:

- Hangouts are only accessible from profiles, not pages
- Hangouts have privacy settings which can make communication attempts ineffective
- Some people just aren't checking Hangouts very often

So this private message method has proven to be much more effective in communicating, at least in one-off situations or first contacts.

Read the full post here: http://dustn.ws/1M8STAo

Have you been using private messages effectively on Google+?

#googleplustips
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+Raymond Mendiola IV it's better if you know the person you're reaching out to, AND if they're not primarily using a Google+ Page. I may know +Guy Kawasaki enough to reach out to him, but I couldn't do it on Hangouts because he uses a page. 
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Evergreen Content: Get More Traffic Without More Writing

Wouldn't it be great if you could just log into your site every day and know that you're going to get hundreds of visitors for a blog post you wrote over 2 years ago?

What if you had 5 blog posts like that driving continual, long-term traffic daily? What if you had 10?

That's the power of Evergreen Content for your blog and I share everything I possibly could in this (evergreen in itself) post.

#blogging #blogtips #contentmarketing
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How To Succeed On Social Media (7 Quick Action Steps)
But it's actually much deeper than that

This article from +Rebekah Radice dives more into the deep understanding of the intentions and goals of your Social Media strategy than the title leads on to. Which is a delightful surprise.

Many of the articles that involve "quick" or "easy" steps tend to be shallow or haphazard attempts without strategic value. But thankfully-- Rebekah knows what she's talking about.

Read the full article here: http://dustn.ws/1NPK8H1

In a nutshell:

- Know why you're doing social media
- Know what your goals are
- Know who your brand is (and who you're NOT)

Definitely something many social media managers should be taking to heart before executing on a social strategy.

#marketing #strategy #socialmedia
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Social Media and Creativity Collide!
Introduction

dustn.tv is a place where Social Media and Creativity collide! Because social media without creativity is boooooring!

I hope to reach deep into your creative potential and show you how to make it thrive online through social media. 

A little about me:

In short, I’m a follower of Jesus Christ, husband, fatherstoryteller, actor, graphic artistsocial media enthusiast, technology addict and web designer

A little about what I do:

Social. Web. Strategy. Design. When it comes to social media and web, I help individuals, brands and businesses look more awesome than they already are. I use strategic and creative initiatives that not only work, but make you want to go, "Hell yea!"

That's how I make my living.

I have a drop-dead gorgeous wife a son (soon to be two sons) and love them to pieces.

They're how I live my living. 

Start Here:

To get a taste of what you can expect from my blog, here are some of my best blog posts:

- Best Places to Find Free Images Online

- Social Media User Stats 2013

- The Anatomy of a Perfect Google+ Post

- Best Places to Find Free Images Online

- Fighting Change: Have You Bought Into the Lie?

- Press Start: No Permission Needed

- This Changes Everything: Social Signals, Your Website, and Google+

- 13 Sites for Creative Inspiration

- #Circlesplosion: Let's Do Google+ Circles the Right Way

- Social Media Cover Photo Dimensions

If you'd like to get in touch, just shoot me a +mention or visit dustn.tv/contact and drop me a line!