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Use Google Publisher Tags to enable viewability measurement. For more best practices to help publishers improve their sites #viewability   download the new infographic here: goo.gl/KTWWSB 
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Debra Bonn's profile photoAlex Tuchkov's profile photoAnia Adamczyk's profile photoJudy Frizzell's profile photo
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James Grimet at.
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Ford of Canada set out to better measure their advertising impact with Data-Driven Attribution. They did learn their user journeys — but they also discovered 25% savings in CPAs in the process. Read how in the full case study:
To improve measurement and lower CPA, Ford of Canada turned to Data-Driven Attribution and discovered some impressive results.
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Total digital ad spending is predicted to surpass TV in 2017. As audiences migrate to digital, you need to design and implement a strategy that will reach them. That’s why, today, we’re launching the DoubleClick Certified Marketing Partner program to connect you with verified experts that know how to help you achieve your goals.

Read about our program and how to find a Certified Marketing Partner here: http://goo.gl/FuTIBx
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- My name is Ty and I work for Oculu. My email address is Ty@oculu.com
- We have an active account with DFP but have a few issues with our account and CAN'T locate anyone to help us.
- I can't access my account.
- Our Pub id - pub-7430823702029006 - Our customer id - 4337377758
- DFP phone number has been busy for over a month. 866 - 459-7606 - We are an approved video player for DFP https://support.google.com/dfp_sb/answer/186110?hl=en
- Our Account Manager will not return our emails.
- I can't access my account . I have tried emails, phone,help center, etc.

PLEASE HELP US.
Ty 650-230-0576
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Join the Google Web Designer team on May 26th for a Hangout on Air. We’ll walk through the revamped UI and Google Web Designer’s new responsive design capabilities which can help you bring your experiences to life across screens. https://goo.gl/5dqa5v
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Ty Ataei's profile photo
 
- My name is Ty and I work for Oculu. My email address is Ty@oculu.com
- We have an active account with DFP but have a few issues with our account and CAN'T locate anyone to help us.
- I can't access my account.
- Our Pub id - pub-7430823702029006 - Our customer id - 4337377758
- DFP phone number has been busy for over a month. 866 - 459-7606 - We are an approved video player for DFP https://support.google.com/dfp_sb/answer/186110?hl=en
- Our Account Manager will not return our emails.
- I can't access my account . I have tried emails, phone,help center, etc.

PLEASE HELP US.
Ty 650-230-0576
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DoubleClick

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Today we're announcing DoubleClick Dynamic Ad Insertion so that broadcasters and distributors can seamlessly deliver ads against TV content across all screens.
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Programmatic advertising allows marketers to effectively reach their audiences in the crucial moments when decisions are made. But programmatic isn't just changing how we buy and sell media; it's also an opportunity to transform the way we strategize, design, and develop creative. 

We recently launched a guide (https://goo.gl/X5E3H1) to help marketers and agencies build data-driven creative strategies for their programmatic campaigns. It’s based on a year’s worth of research in partnership with Accenture, Fancy Pants Group and three global brands: L’Oreal, Gilt, and RBC Royal Bank.  

In this Hangout on Air, Jeff Sundheim, Creative Account Executive at Google, will interview the research leads -- Becky Chappell, Product Marketing Manager at Google, and Katie Erbs, Platforms Solutions Lead at Google, to provide an overview of their learnings and explain what you can do improve the creative in your next campaign. 
This Hangout On Air is hosted by DoubleClick. The live video broadcast will begin soon.
Q&A
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Live
Data-driven creative in a programmatic world
Tue, April 5, 12:00 PM
Hangouts On Air - Broadcast for free

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Hi Everyone, thanks for joining the webinar! Apologies that you couldn't see the speakers on the hangout -- we'll try to fix that for next time. If you want to listen to the audio and see the slides, the recording of the hangout is available above. You can also see the full Creative research guide, including all three of the case studies, the findings, and the 5-phase process here: https://goo.gl/TmdjzK 
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Have them in circles
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"Advertisers and programmers who embrace the fundamental shift from a 'big game' mentality to one of reaching viewers across many screens and devices will be rewarded with up-to-the-minute flexibility, deeper audience insights and much more dependable ROI data."

Read more of our take on addressable TV advertising here:
Addressable TV advertising benefits viewers, publishers and advertisers. Read our white paper to learn how — and how to implement it yourself.
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Data-driven creative allows you to deep-dive into metrics beyond CTR, such as engagement, conversion and purchase intent.

We discovered this and more while studying creative effectiveness. View our toolkit for creative agencies to learn more:
We put together this toolkit for creative agencies, so your team can learn and use the right data signals to develop effective data-driven creative.
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A revamped UI and responsive design capabilities, now in Google Web Designer
Today, we’re excited to introduce an entirely revamped UI for Google Web Designer and responsive design capabilities that help creative developers make true responsive ad units a reality. Learn more: http://ow.ly/4nnuzj
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Duaa being Indiana music ft.varsha tripathi.com
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Improving yield, speed and control with DoubleClick for Publishers First Look and exchange bidding - now available to publishers globally.
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The creative process for programmatic: A guide for marketers and agencies
Programmatic buying and data-driven creative can help drive more effective digital advertising campaigns. But connecting the dots between the data and the creative can be a challenge. We've put together a guide for marketers, based on three brand experiments we ran with L’Oreal, Gilt.com, and RBC Royal Bank, that outlines a creative process for programmatic to help you drive more effective digital campaigns. View the guide: http://ow.ly/ZiHxZ
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Have them in circles
8,587 people
Things Corporate's profile photo
Jennifer Screen-Content's profile photo
Incode Solutions Ltd's profile photo
bhuwnesh shrivastava's profile photo
Ashok Deriya - Aashu's profile photo
Keaton Mcguirk's profile photo
Luis Hernandez's profile photo
Fiona Cleary's profile photo
Annodyne Inc.'s profile photo
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Introduction
DoubleClick connects the right people, in the right moments, to make digital advertising work better.