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DoubleClick Digital Marketing
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New +Google research shows that video viewability is not uniform globally; benchmarks can vary significantly by country
A new currency in video advertising is viewable impressions. Things like player size and position determine viewability. So, are your video ads being seen?
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Programmatic buying has redefined how marketers can connect with consumers in all the moments that matter. But with so many options, how should advertisers choose the right platform to reach their unique goals today, and in the future with programmatic buying?

To help marketers better understand what to look for when Choosing a Programmatic Buying Partner, we uncover the five areas of expertise to look for in a potential platform. This buyer’s guide will help marketers define and prioritize selection criteria for a programmatic buying platform that’s the right fit for your short- and long-term goals. Download the whitepaper here: https://goo.gl/3wPMf3
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What’s next for digital advertising? Hear industry leaders at the DoubleClick Leadership Summit discuss the opportunities and challenges facing marketers and publishers. Sign up now to watch the live stream keynote: http://goo.gl/iBawjr
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Viewability of video ads on mobile (83%) and tablet (81%) devices are considerably higher than desktop (53%) across the web.

Mobile (94%) and tablet (94%) devices have higher viewability than desktop (87%) on YouTube as well, though the difference is much less. Download the infographic to see more.
A new currency in video advertising is the viewable impression—something that's top of mind for advertisers and publishers. So what affects whether an ad is viewable? According to Active View research from Google, DoubleClick, and YouTube, things like player size and position determine ...
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thanks! 
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Everything we know about TV delivery and viewing is about to change. See how the cloud is changing the industry in our newest Evolution of TV whitepaper on +Think with Google  
As TV distribution migrates to the cloud, everything from how our favorite TV shows are delivered to how we watch will change.
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With new Active View data from +Google, +DoubleClick Digital Marketing and +YouTube, we reveal the 5 factors of video ad #viewability along with new insights and industry benchmarks on +Think with Google
A new currency in video advertising is viewable impressions. Things like player size and position determine viewability. So, are your video ads being seen?
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Hi could you please help login to my account? It says "unauthorized access"
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BT, a leading telecommunications firm in the UK, wanted to increase the relevance of their remarketing campaigns by creating more precise audience lists. With the help of their media agency Maxus, BT found that using +Google Analytics Premium with DoubleClick Bid Manager offered the ideal solution. Read more here. https://goo.gl/UJm7h5
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46% of video ads on the web are not viewable. Of those non-viewable ads 76% were never on screen but in a background tab or not on screen at all and 24% were scrolled off-screen or abandoned in fewer than two seconds.
A new currency in video advertising is the viewable impression—something that's top of mind for advertisers and publishers. So what affects whether an ad is viewable? According to Active View research from Google, DoubleClick, and YouTube, things like player size and position determine ...
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We are happy to announce that starting today, DoubleClick Search will support AdWords app install search ads that run on Google.com (and soon on the Google Play Store, which reaches more than 1 billion users in more than 190 countries).

Check out the full blog post here: http://goo.gl/nsB71X

#mobile #app #io15
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Only 54% of video ads on the web are viewable. Video ads on YouTube have significantly higher viewability than the rest of the industry at 91%. Download the infographic.
A new currency in video advertising is viewable impressions. Things like player size and position determine viewability. So, are your video ads being seen?
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Average video viewability across the web is 54%; +YouTube averages 91%. Check out the rest of the new research from +Google's Active View here. 
A new currency in video advertising is viewable impressions. Things like player size and position determine viewability. So, are your video ads being seen?
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Great article. 
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We are excited to announce our latest investment to help brands make the most of digital: TrueView will be available for programmatic buying within DoubleClick.

This launch brings together two important trends we’re seeing: the importance of user choice in advertising and the ability to reach the right person at the right time with programmatic buying. 

In the next few months, marketers and agencies will be able to buy TrueView through DoubleClick Bid Manager.
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The official G+ page for DoubleClick's advertiser and agency-focused solutions
Introduction
DoubleClick Digital Marketing is a set of tools that let advertisers and agencies manage and optimize their digital marketing.