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Programmatic Direct allows publishers and advertisers better reach audiences fragmented across multiple devices — leading to tremendous mobile and tablet growth. Read more with our interactive report: g.co/ProgrammaticDirect

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Creating a fast and smooth mobile web experience keeps users engaged. Quick sites make people more likely to click through to more pages, reading further to consume more content. See all of our findings to learn why #SpeedMatters: https://g.co/MobileSpeed
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Slow loading sites frustrate people with bad user experiences and negatively impact publishers. We evaluated over 10,000 mobile web domains to learn what makes mobile sites slow — and the impact mobile speed has on user engagement and revenue. See our full report to learn why #SpeedMatters: https://g.co/MobileSpeed
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In our 2016 analysis for the Global State of Play report, we found that video viewability has improved across the industry but remains uneven across screens, countries and exchanges. We've illustrated some of our findings here in our series of programmatic video infographics: http://goo.gl/2Hy2tX
While exploring the state of programmatic video, we studied the rates and factors behind video ad viewability, illustrated here in our series of infographics.
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Private Auctions, Preferred Deals and Programmatic Guaranteed are all Programmatic Direct deals, allowing you to reach your audience in a premium inventory via DoubleClick Bid Manager. We've created a tool that let's you choose the most suitable deal type for your next campaign. Use it here: goo.gl/VHeKuy
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I have a complaint about DoubleClick. I've been filling out the contact form for months expecting someone to call me but it never happens.
You guys are so good at sharing tips and so bad at communicating!
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"The move to Smart Bidding was the perfect opportunity to get bidding in perfect alignment with our goals to grow AnadoluJet's mobile footprint in order to increase conversions across devices." -Serena Veyisi, Biddable Media Executive at VivaKi Turkey.

Read how AnaloluJet increased total clicks and conversions by 30% using Smart Bidding on DoubleClick Search: https://goo.gl/MsrwXw
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As people spend more time on the site, ad viewability is likely to increase, since display ads must be on the screen for one full second to be considered viewable. In a world where advertisers place more emphasis on viewable impressions, #SpeedMatters for publishers. See more in our study on mobile latency: https://g.co/MobileSpeed
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“The power of DoubleClick Search and the expertise of Havas Media have enabled us to increase our Search campaign performance on all devices and get a more holistic view of our investment.”
-Ariel Steinmann, Head of Digital Marketing, BNP Paribas & Hello bank!

Read how Hello bank! achieved 35% more conversions with a lower CPA: https://goo.gl/Ss2D1a
Hello bank! increased conversions by 35%, with a lower CPA, thanks to DoubleClick Search's automated bid optimizations. Learn how.
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With Native Ads on DoubleClick, Grupo Expansión creates seamless and engaging reader experiences, with both content and ads, across their properties and platforms. Since adopting this DoubleClick solution, Grupo Expansión has seen 81% higher CTRs with 25% more viewable impressions on mobile. Learn more: https://goo.gl/wejlTC
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Sky Cinema entered the heart of the Oscars conversation by creating near real-time ads with Programmatic Guaranteed. Explore how their campaign exceeded the Google CTR benchmark by 300% in our case study: http://goo.gl/bno42b
Sky Movies used DoubleClick to own key Oscars moments and saw huge leaps in click-through rates and viewability. See the full results in our case study.
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You need to reach your audience with the right message at the right time, on the right device, and our three new audience features are making that easier. Learn more about using Google's proprietary Audience Solutions in Bid Manager, our new intuitive and powerful workflow and the search insights that will help you validate and reach your audience: http://goo.gl/Tc8IKU 
We've introduced 3 new features for using signals to reach your audience with the right message in DoubleClick Bid Manager and Search.
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AccuWeather linked their DoubleClick for Publishers and Google Analytics 360 accounts to provide more value to advertisers — and boost ad revenue. With insights gained from data integrations, they created deeply tailored advertising packages with high-value, unique audience segments.

“We’re now creating new behavior-based ad products that are being very well received by our advertisers.” -Steve Mummey, Director of Ad Strategy & Audience Development, AccuWeather. http://goo.gl/eYnRnT
Accuweather grew revenue and increased advertisers' value by linking its DoubleClick for Publisher and Google Analytics 360 accounts. Read the case study.
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DoubleClick connects the right people, in the right moments, to make digital advertising work better.