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We started Active View in 2013 to create a common set of #viewability metrics used by both advertisers & publishers. Today we are excited to announce a number of new Active View cross-screen innovations.

Announcing Active View optimization in DoubleClick Bid Manager, a better way to programmatically buy viewable impressions.

Announcing Active View for mobile apps in DoubleClick for Publishers and DoubleClick Ad Exchange - Bringing holistic viewability measurement to publishers.
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New DoubleClick user:
DoubleClick Toolbox > goo.gl/GwiEtn
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Helping brands promote their apps
App install campaigns help you promote your app to your customers, so they can discover and install it. Today, we’re excited to announce several new features across our DoubleClick Digital Marketing solutions that help you easily build an app install campaign to promote your mobile apps. http://ow.ly/XQXTp
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Netshoes is the world's largest sports retailer, selling everything from basketball shoes to fitness gear across all of Latin America. Historically they have been deeply focused on performance advertising, and at times have used up to 8 different advertising platforms and retargeters at once in search of the best results.

But recently, Netshoes decided this approach wasn't giving them the best results. They consolidated their media buys across display and video with DoubleClick Bid Manager and the results speak for themselves:

-400% better conversion rate than with other channels, 
-30% view rate on TrueView video ads, with CPVs lower than the market average, and 
-15% time savings across the Netshoes media buying team. 

Learn more about Netshoes’ approach in the full case study. goo.gl/3kl4S1
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Did you know...Over half of the inventory on the DoubleClick Ad Exchange is mobile inventory, and of that, almost half is on mobile apps. Learn more about reaching your audience across screens with our DoubleClick Ad Exchange holiday guide. http://ow.ly/UTSqi
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I use adform RTB on my sites and customers sites but would like to access ADX, Who and how can I get access?
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Holiday shoppers can take many shapes and forms. Reach everyone from techy millenials to multi-tasking moms with your holiday campaigns. Learn more: http://ow.ly/UTTXE
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Jellyfish uses DoubleClick Search to attract 29% more prospective students for a leading international online university
Since its beginnings in 1999, digital marketing agency Jellyfish has been at the forefront of digital advertising, helping clients of all shapes and sizes succeed in digital.

Most recently, Jellyfish partnered with a leading international online university who wanted to attract prospective students using online search. To meet the challenge, Jellyfish turned to DoubleClick Search and its ability to respond in real-time to optimize performance as the best tool for the job.

Read more: https://goo.gl/N6o98X
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Finding the ad copy and landing page that your customers will love
iProspect says, "Ad copy testing is a task all SEM managers know to be absolutely necessary and a pillar of a successful account." Our new ad copy testing in DoubleClick Search helps you test ad copy quickly and easily in order to make sure your campaigns are having their greatest impact. While we were at it, we enhanced landing page testing with device-specific tests that will help you figure out which landing pages work best no matter which device your customers used to get there. With these improvements, you can more easily optimize the path from search ad to landing page to action and boost your search marketing performance.

Learn how: goo.gl/09rlVK
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We're sharing our 2016 resolutions for programmatic users. Take the quiz and find out yours.
Test your knowledge of Programmatic with this simple quiz
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To show how the Google app can add value in people’s lives, Google Marketing brought the app’s functionality into the ad units themselves. Combining aggregated search insights, geo-targeting, and dynamic creative, the ads proactively fed users with helpful, relevant information. To learn more about Google Marketing’s approach check out the full case study. goo.gl/8jZWCo
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Founded in 1998, Performics is a global performance marketing agency that provides paid search, natural search, social, display, affiliate and mobile marketing solutions. The Singapore office heads the APAC region, operating in 9 markets with 300 employees and managing clients including major airlines, e-commerce retailers, hotel chains, insurance companies and car manufacturers.

To efficiently scale their business, Performics used DoubleClick Search as their marketing technology platform to help them increase their productivity as well as the effectiveness of their clients’ online marketing spend.

Learn more: https://goo.gl/owtVIX
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Holiday shoppers come in all shapes and forms, researching and buying across screens and in-stores. Learn how you can reach shoppers when they need you most with the DoubleClick Ad Exchange holiday guide. http://ow.ly/UTScI
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Bing Shopping Campaigns are now part of the DoubleClick Search Commerce Suite
With the addition of Bing Shopping Campaigns to the DoubleClick Search Commerce Suite, you can easily extend the reach of your product-focused advertising. You’ll be able to manage, automate, and measure Bing Shopping Campaigns using the full range of DoubleClick Search tools, the Performance Bidding Suite, Adaptive Shopping campaigns, and Purchase detail reports.

Read more: http://goo.gl/ffRjbo
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327 people
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Introduction
DoubleClick connects the right people, in the right moments, to make digital advertising work better.