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Join Shar VanBoskirk from Forrester Research and Henry Tappen, Product Manager from DoubleClick Search to talk about the real-time opportunity in retail SEM. Shar will discuss the results of Forrester's study of major U.S., British, German, French and Italian retailers. The findings suggest that most companies are unprepared to react to the shifting retail market trends, even though they might think otherwise.

To achieve retail success, brands must embrace the belief that a focus on the customer now matters more than any other strategic imperative. 
This Hangout On Air is hosted by DoubleClick Digital Marketing. The live video broadcast will begin soon.
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A Faster Pace for Retail Paid Search: Hangout on Air with Forrester
Wed, February 18, 2:00 PM
Hangouts On Air - Broadcast for free

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hai friends
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Launched: 5 new DCLK mobile features to help advertisers easily develop and run cross-screen campaigns. http://ow.ly/KuHip #dclkmobile
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Check out how @TurnerSportsPR reaches sports fans across screens for March Madness. http://ow.ly/KuHip #dclkmobile
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Wow!
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Part 2 of our Evolution of TV series explores the challenge of reaching people across screens and the huge opportunity for advertisers, programmers and distributors to grow their audiences and increase brand engagement. Download the whitepaper: http://goo.gl/CkKycE
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Build ads for every screen with the HTML5 Lightbox format
Google’s HTML5 Lightbox formats provide a responsive framework that allows you to build your creative once and deploy it on any device or screen size. Think of these as a DoubleClick Studio Layout, except that the expanded state of the Lightbox is completely responsive to screen size. #richmediagallery http://ow.ly/Jgdie
This format is a cross screen Lightbox ad format that runs across the GDN. The Ad will re-size itself based on its environment and provide the best experience it possibly can whether a user is on a mobile device or desktop.DoubleClick Studio Layouts makes rich media ad development much easier, ...
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A Faster Pace for Retail Paid Search: Hangout on Air with Forrester

Forrester recently completed a global study of 240 retailers’ search campaigns. What they found was… opportunity. Most retailers don’t take advantage of existing real-time capabilities in their digital marketing, and leaving a significant opportunity on the table for savvy marketers who do.

Join Google and Forrester on February 18th at 11AM Pacific to hear about:
- Results from Forrester’s retail search study
- Insights about the retail search market, and how you can take advantage
- How to infuse “real-time” into your own digital advertising

Register Today: http://goo.gl/nMLAa2
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Will this be available to watch afterwards, or is it only available live?
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Fixing our industries #viewability challenge from Google's @NealMohan. You can't count what you haven't measured http://goo.gl/2EJLmc
How can we best capture the viewability of ads? Neal Mohan, Google's VP of display and video advertising products, explains.
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Converting Flash assets to HTML5 increases mobile reach by 400% and drives a 2-3x increase in average click-through rate (CTR). http://ow.ly/KuHip #dclkmobile
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Check out how @TurnerSportsPR reaches sports fans across screens for March Madness. http://ow.ly/KuHip #dclkmobile
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Very Important,,, Thanks For The Update;)#1
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Currency and measurement, brand safety, technology and scale are critical elements to solve the cross-screen challenge for TV being watched anytime, anywhere http://goo.gl/CkKycE
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5 learnings for how to design across screens, from the #RichMediaGallery redesign. http://ow.ly/JgeM3
Behind the Scenes with Google: Redesigning for Mobile Optimization. by Chris Feltham, Jason Mayes and Cesar Rodriguez. After two and a half years uploading hundreds of educational resources and thousands of creative examples, we recognized the need to redesign the Rich Media Gallery, ...
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Rich Media Gallery redesign: Simplifying complexity and optimizing for mobile

We’re excited to unveil our redesigned Rich Media Gallery website, Google’s destination for digital creative inspiration and education. The new design provides a seamless experience across screens, and makes it easy to find the right product and ad format you need to build your campaign. #richmediagallery
http://ow.ly/Jgccz
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Have them in circles
6,353 people
Jonathan Hill's profile photo
Monet Rouge's profile photo
Deepak seo's profile photo
glen silverconnect's profile photo
Melissa Goodall's profile photo
Carolina Vinueza Freire's profile photo
Kelly Marie Keating's profile photo
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Matthias Gerlach's profile photo
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The official G+ page for DoubleClick's advertiser and agency-focused solutions
Introduction
DoubleClick Digital Marketing is a set of tools that let advertisers and agencies manage and optimize their digital marketing.