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A few minutes ago, Paul Muret announced a host of new product features in his keynote at the DoubleClick Leadership Summit. We’re excited to announce new ad capabilities for AMP, new programmatic native advertising solutions and more. As our industry continues to change, DoubleClick continues the journey on the path of innovation. Read about these new innovations and other announcements here:
Summary of the key announcements from the 2016 DoubleClick Leadership Summit with a focus on creating better ad experiences across every screen.
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AccuWeather linked their DoubleClick for Publishers and Google Analytics 360 accounts to provide more value to advertisers — and boost ad revenue. With insights gained from data integrations, they created deeply tailored advertising packages with high-value, unique audience segments.

“We’re now creating new behavior-based ad products that are being very well received by our advertisers.” -Steve Mummey, Director of Ad Strategy & Audience Development, AccuWeather. http://goo.gl/eYnRnT
Accuweather grew revenue and increased advertisers' value by linking its DoubleClick for Publisher and Google Analytics 360 accounts. Read the case study.
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Switching to Smart Bidding on DoubleClick Search helped eBags convert returning audiences at a rate 35% higher than unsegmented audiences and increase revenue from returning audiences by 62%: https://goo.gl/fsUfDC
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Back-to-school shoppers typically purchase during just 1-2 weeks. With college students estimated to spend $48.5B this year, and K-12 shoppers another $27.3B, read how to make your brand stand out using DoubleClick Ad Exchange: https://goo.gl/y6nZgW
Bring your brand to life during back-to-school season with DoubleClick Ad Exchange. Check out our guide for reaching school shoppers wherever they are.
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2015 was a breakout year for programmatic video on mobile, tablet, and connected TVs. As more of your audience fragments with multiple screens and devices, programmatic can reach them. See more insights in our State of Play report: g.co/StateofPlay
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DoubleClick Bid Manager automatically filters spam across all the video exchanges that it buys on. Our technology and global team disabled more than 780 million ads for violating DoubleClick and Google policies in 2015. Learn more in our programmatic video insights report: g.co/StateofPlay
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DoubleClick

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You need to reach your audience with the right message at the right time, on the right device, and our three new audience features are making that easier. Learn more about using Google's proprietary Audience Solutions in Bid Manager, our new intuitive and powerful workflow and the search insights that will help you validate and reach your audience: http://goo.gl/Tc8IKU 
We've introduced 3 new features for using signals to reach your audience with the right message in DoubleClick Bid Manager and Search.
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"The move to Smart Bidding was the perfect opportunity to get bidding in perfect alignment with our goals to grow AnadoluJet's mobile footprint in order to increase conversions across devices." -Serena Veyisi, Biddable Media Executive at VivaKi Turkey.

Read how AnaloluJet increased total clicks and conversions by 30% using Smart Bidding on DoubleClick Search: https://goo.gl/MsrwXw
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"Traditionally the brand lift surveys that we run on TV or video campaigns can take weeks or months. In many cases the results get to us well after the campaign is has been completed. The Google Brand Lift study we executed gave us the ability to quickly measure the campaign in-flight so we could make broadcast and video adjustments in near real time."

Learn how Interac found success with brand lift using programmatic video through DoubleClick: https://goo.gl/M2tGX7
Leading Canadian payments brand Interac drove product awareness by leveraging in-stream and skippable programmatic video with DoubleClick Bid Manager.
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Programmatic Direct combines the control of reservations with the precision of programmatic. Buyers love it because they can reach their audience in a premium environment. To learn how and when to choose a Programmatic Direct deal, here's an easy tool to help you make the right choice:
Learn the differences between Programmatic Direct deal types, and which works best for your goals, with our Programmatic Direct deal selector.
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Programmatic Direct allows publishers and advertisers better reach audiences fragmented across multiple devices — leading to tremendous mobile and tablet growth. Read more with our interactive report: g.co/ProgrammaticDirect

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DoubleClick Search now supports AdWords expanded text ads, giving you nearly 50% more ad space to showcase products and services on the search results page.

Full support for expanded text ads in DoubleClick Search includes campaign management with full campaign sync and trafficking support, ad copy testing and the ability to add expanded text ad templates to inventory-aware campaigns. You can also leverage automated bid optimization with Smart Bidding and brand awareness bid strategies, and measure results for correct keyword attribution.

See how these ads can help you succeed in a mobile-first world: https://goo.gl/1Pfe6f 
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Have them in circles
8,703 people
Michelle E. Faulkner - Mullins's profile photo
fadulelmola elzein's profile photo
Luparu Nicu's profile photo
Анна Матвеева's profile photo
Pavan Sannala's profile photo
Daniel Cayo's profile photo
SEO .com's profile photo
manikanta lankey's profile photo
Özden Özdemir's profile photo
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Introduction
DoubleClick connects the right people, in the right moments, to make digital advertising work better.