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DoubleClick Digital Marketing
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We are excited to announce our latest investment to help brands make the most of digital: TrueView will be available for programmatic buying within DoubleClick.

This launch brings together two important trends we’re seeing: the importance of user choice in advertising and the ability to reach the right person at the right time with programmatic buying. 

In the next few months, marketers and agencies will be able to buy TrueView through DoubleClick Bid Manager.
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We define ‘programmatic TV’ as a technology-automated and data-driven method of buying and delivering ads against TV content. This includes digital TV ads served across the web, mobile devices, and connected TVs, as well as linear TV ads served across set-top boxes. Learn more: http://goo.gl/Lxut1G
As TV advertising moves to digital, programmatic TV—technology-aided and data-driven ad buying and selling—is getting buzz. And with good reason.
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Everyone seems to be talking about it, but what is Programmatic TV exactly? Google explores what it is, dispels the hype and focusses on promise of a technology that could one day allow advertisers to buy their TV and digital ads side-by-side http://goo.gl/Lxut1G
As TV advertising moves to digital, programmatic TV—technology-aided and data-driven ad buying and selling—is getting buzz. And with good reason.
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James
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Converting Flash assets to HTML5 increases mobile reach by 400% and drives a 2-3x increase in average click-through rate (CTR). http://ow.ly/KuHip #dclkmobile
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Check out how @TurnerSportsPR reaches sports fans across screens for March Madness. http://ow.ly/KuHip #dclkmobile
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Very Important,,, Thanks For The Update;)#1
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Currency and measurement, brand safety, technology and scale are critical elements to solve the cross-screen challenge for TV being watched anytime, anywhere http://goo.gl/CkKycE
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Have them in circles
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Did you miss us our Publisher team on stage at NAB Show 2015?

Check out the recap of DoubleClick for Publishers (DFP) TV product announcements made on stage today by Rany Ng, +Google's Director of Product Management for Video Advertising

#NABShow   #NABShow2015  #TV #Advertising
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In the third whitepaper of our Evolution of TV series we dispel the hype and unpack the potential of #programmaticTV http://goo.gl/Lxut1G
As TV advertising moves to digital, programmatic TV—technology-aided and data-driven ad buying and selling—is getting buzz. And with good reason.
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Fixing our industries #viewability challenge from Google's @NealMohan. You can't count what you haven't measured http://goo.gl/2EJLmc
How can we best capture the viewability of ads? Neal Mohan, Google's VP of display and video advertising products, explains.
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Launched: 5 new DCLK mobile features to help advertisers easily develop and run cross-screen campaigns. http://ow.ly/KuHip #dclkmobile
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Check out how @TurnerSportsPR reaches sports fans across screens for March Madness. http://ow.ly/KuHip #dclkmobile
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Wow!
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Part 2 of our Evolution of TV series explores the challenge of reaching people across screens and the huge opportunity for advertisers, programmers and distributors to grow their audiences and increase brand engagement. Download the whitepaper: http://goo.gl/CkKycE
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Have them in circles
6,615 people
Matheus G. Spartalis's profile photo
Sven van den Broek's profile photo
Marco Polo Flores Perea's profile photo
Frauke Cast's profile photo
bow java's profile photo
Gilbert C. Delgado's profile photo
Nello Caiazza's profile photo
Kakha Kirtadze's profile photo
Raul Becerril's profile photo
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The official G+ page for DoubleClick's advertiser and agency-focused solutions
Introduction
DoubleClick Digital Marketing is a set of tools that let advertisers and agencies manage and optimize their digital marketing.