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Join Shar VanBoskirk from Forrester Research and Henry Tappen, Product Manager from DoubleClick Search to talk about the real-time opportunity in retail SEM. Shar will discuss the results of Forrester's study of major U.S., British, German, French and Italian retailers. The findings suggest that most companies are unprepared to react to the shifting retail market trends, even though they might think otherwise.

To achieve retail success, brands must embrace the belief that a focus on the customer now matters more than any other strategic imperative. 
This Hangout On Air is hosted by DoubleClick Digital Marketing. The live video broadcast will begin soon.
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A Faster Pace for Retail Paid Search: Hangout on Air with Forrester
Wed, February 18, 2:00 PM
Hangouts On Air - Broadcast for free

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Thanks - have made contact
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5 learnings for how to design across screens, from the #RichMediaGallery redesign. http://ow.ly/JgeM3
Behind the Scenes with Google: Redesigning for Mobile Optimization. by Chris Feltham, Jason Mayes and Cesar Rodriguez. After two and a half years uploading hundreds of educational resources and thousands of creative examples, we recognized the need to redesign the Rich Media Gallery, ...
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Build ads for every screen with the HTML5 Lightbox format
Google’s HTML5 Lightbox formats provide a responsive framework that allows you to build your creative once and deploy it on any device or screen size. Think of these as a DoubleClick Studio Layout, except that the expanded state of the Lightbox is completely responsive to screen size. #richmediagallery http://ow.ly/Jgdie
This format is a cross screen Lightbox ad format that runs across the GDN. The Ad will re-size itself based on its environment and provide the best experience it possibly can whether a user is on a mobile device or desktop.DoubleClick Studio Layouts makes rich media ad development much easier, ...
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A Faster Pace for Retail Paid Search: Hangout on Air with Forrester

Forrester recently completed a global study of 240 retailers’ search campaigns. What they found was… opportunity. Most retailers don’t take advantage of existing real-time capabilities in their digital marketing, and leaving a significant opportunity on the table for savvy marketers who do.

Join Google and Forrester on February 18th at 11AM Pacific to hear about:
- Results from Forrester’s retail search study
- Insights about the retail search market, and how you can take advantage
- How to infuse “real-time” into your own digital advertising

Register Today: http://goo.gl/nMLAa2
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Will this be available to watch afterwards, or is it only available live?
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With over half of ads measured not viewed, it’s more important than ever for advertisers to be able to act on viewability measurement. That’s why we’re happy to roll out viewability targeting for all clients of DoubleClick Bid Manager and, viewability data can now be found in DoubleClick Ad Exchange bid requests when data is available. 
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Show!
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Couldn’t make it to #CES2015? Watch a recording of Neal Mohan's keynote announcing viewability for video campaigns http://goo.gl/Ic7qK5
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Currency and measurement, brand safety, technology and scale are critical elements to solve the cross-screen challenge for TV being watched anytime, anywhere http://goo.gl/CkKycE
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Part 2 of our Evolution of TV series explores the challenge of reaching people across screens and the huge opportunity for advertisers, programmers and distributors to grow their audiences and increase brand engagement. Download the whitepaper: http://goo.gl/CkKycE
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Rich Media Gallery redesign: Simplifying complexity and optimizing for mobile

We’re excited to unveil our redesigned Rich Media Gallery website, Google’s destination for digital creative inspiration and education. The new design provides a seamless experience across screens, and makes it easy to find the right product and ad format you need to build your campaign. #richmediagallery
http://ow.ly/Jgccz
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Many marketers have told us that in 2015, programmatic buying will be at the heart of their strategy. In fact, the majority of marketers are managing at least 20% of their ad spend programmatically, and almost two-thirds plan to spend twice that amount over the next 12 months. 

To help make the transition easier and more actionable, we connected with Bob Arnold, a digital marketer who has worked at Procter and Gamble, Kellogg, and is now Google’s North American Digital Media and Strategy lead. Bob shared with us three resolutions for marketers as they implement programmatic in 2015. Discover them here: http://goo.gl/jqYcxP
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#withDoubleClick & viewability targeting,@TalkTalk_UK generates 94% more viewable impressions. Find out how: http://goo.gl/wUayTK
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Happy New Year! Come ring it in next week at #CES2015 and hear from @nealmohan on building brands with video www.cesweb.org/cspace
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Have them in circles
6,081 people
Om Singh Rathore's profile photo
bow java's profile photo
Krzysztof Rowiński's profile photo
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Orlando Mendoza's profile photo
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Graham Richardson's profile photo
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Gilbert C. Delgado's profile photo
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The official G+ page for DoubleClick's advertiser and agency-focused solutions
Introduction
DoubleClick Digital Marketing is a set of tools that let advertisers and agencies manage and optimize their digital marketing.