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Donovan Sung
Works at Xiaomi Tech
Attended University of California, Berkeley
Lives in Beijing, China
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Donovan Sung

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Happy birthday to Xiaomi! Today is Xiaomi's 5th birthday, and we're celebrating by preparing for our upcoming Mi Fan Festival, where we'll start selling some awesome new products like the 55" Mi TV (小米电视2,55英寸), the Mi Smart Scale (小米体重秤), the Mi Power Strip (小米插线板), and the pink Mi Note "goddess" edition (小米Note 女神版). 

Lei Jun also wrote an open letter on Weibo summarizing our amazing results over the last 5 years, when we started with 14 employees in a small office in Beijing's Zhongguancun district, and our goals for the next 5 years. Here's the last part: 

Chinese: "面对恶劣的市场环境,我们永远保持初心:一、永远坚持做高品质、高性价比的产品;二、相信用户,依赖用户,永远和用户做朋友!只要坚持这两条,小米的梦想就能实现!”

English: "In this harsh and competitive market, we will always preserve our original intention: (1) Always make top-quality products, with amazing value for money, (2) trust our users, rely on our users, and always stay friends with our users. As long as we adhere to these two principles, Xiaomi's dreams can be achieved!" 
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Yeah m8 we want Mi Pad kernel source!
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Donovan Sung

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Attended my first Xiaomi product launch event yesterday (小米旗舰新品发布会), where we announced a couple of amazing new products, most notably the Mi Note and Mi Note Pro (小米Note和小米Note顶配版), our new ultra-thin flagship smartphones which are the most beautiful and well-designed devices we've released so far. Mi Note will sell for ¥2,299 (16GB) and ¥2,799 (64GB).

Some notes: 
1. Before the event,  +Hugo Barra  and I met with some fashion media execs from Vogue China, Condé Nast China, etc. It was super interesting since we come from different perspectives in the fashion and tech industry, yet we also share some very similar design principles in making beautiful things. We also wanted to transmit the word about Xiaomi products not just through normal tech blogs, but also through fashion circles.

2. During the launch event, I sat in the first row with the MIUI leads and a ton of Mi Fans, who were some of the most enthusiastic fans I've ever seen. They cheered at every possible moment and absolutely went crazy when Lei Jun started demoing the Mi Note live and taking selfies in front of the whole audience. 

3. We had an interesting social media strategy where we actually purposely leaked the "Mi Note" name yesterday to the Chinese press without revealing any additional product details, so that it could become trending on Weibo and would generate more buzz, and keep fans guessing about the specs and the price. We also had big "Mi Note" signs set up as fans were entering the venue today. 

4. This was our first time live-streaming our launch event. We used Youku (优酷), which is the Chinese version of YouTube, and had over 5.6M views today!

5. This was also the first time that we invited so many international reporters from across the world, including the US, as this was a truly international launch event. We definitely plan on bringing the Mi Note to our international markets in the future.

6. After the launch event, we had dinner with some of our investors and partners who traveled all the way to Beijing to attend this event. I also got to chat with Manu Jain , our head of Mi India, and plan my upcoming trip to Banglore! 

7. After the event, I also got to rock my new gold color Mi Headphones (小米头戴式耳机), with semi-open design with 50mm large beryllium diaphragm speakers and interchangeable over-ear and on-ear covers. It will sell for only 499 RMB, about $80 USD! We spent this week trying to come up with the right English name for this product, and decided to go with the most straightforward and simple name: Mi Headphones.

8. Finally, here are the product specs for Mi Note: 
- 3D curved Gorilla Glass 3 with metal frame
- 5.7” Sharp/JDI Full HD display (95% NTSC, 1400:1 contrast ratio)
- Snapdragon 801 2.5GHz, Adreno 330, 3GB LPDDR3 RAM
- Dual 4G SIM (micro/nano), Dual Standby
- Sony 13MP camera f/2.0, Optical Image Stabilisation (OIS)
- 4MP front camera with large 2-micron pixels 
- Hi-Fi audio system, 24-bit/192KHz lossless playback support
- 3000mAh 4.4V lithium-ion battery, Quick Charge 2.0
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kukart
 
Donovan, please, let me know contact email of business-to-business sales and marketing division. We are company
from Europe, Switzerland which is interesting in yours products.
Thank you
Nickola
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Donovan Sung

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Just two more hours left until the Xiaomi flagship product launch event! Some pictures from our rehearsal with Lei Jun yesterday. :)
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Donovan Sung

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2 more days until our Xiaomi flagship launch event! "As ____ as paper" :)
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thin
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Great news for the Xiaomi team!! 
 
Xiaomi CEO Lei Jun on the cover of this week's Fortune China as 2014 Businessman of the Year 

http://www.fortunechina.com/business/c/2015-01/12/content_233856.htm
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Donovan Sung

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+Dianna Lee​ and I attended the second annual Xiaomi Theme Summit (第二届小米主题峰会) today with the MIUI team, and also took some photos with Xiaomi employees dressed up in some of the craziest, most awesome costumes I've seen in Beijing so far. Some notes:

1. The Mi Theme Store is one of the key differentiating features for MIUI and Xiaomi products. Themes let users completely change the look and feel of their phone, so each person's phone can be tailored to their own personal taste.

2. Most themes are free, but about 7% of themes are paid, usually selling for 6 Mi Credits each (roughly $1 USD). The top-paid theme in 2014 made 582k RMB (about $94,000 USD) and the top theme developer earned 1.2M RMB (about $190k USD).

3. There's a thriving Chinese ecosystem of theme developers and users who constantly interact with each other online and meet in person at Mi events like the Theme Summit today. One of our big goals in 2015 is to internationalize and bring this ecosystem to other markets like India.

4. Themes tend to center around topics like games, sporting events, celebrities, etc. One reason we're especially bullish on the Theme Store in India is that there are a wide variety of possible topics for themes: (1) celebrities like Amitabh Bachchan, (2) Bollywood blockbuster movies like Om Shanti Om, (3) big holidays like Diwali, (4) cricket superstars, etc.

5. About 62% of Theme Store users are male, and the top two search terms in the Theme Store this year were 免费 ("free") and 美女 ("beautiful girls"). Another big goal in 2015 is to make more themes that appeal to female users. 
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You should allow Indian theme developers to create Mi theme developer account. I had applied for it, but I haven't heard anything back yet !
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Donovan Sung

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Last week the MIUI team met with Xiaomi co-founder Li Wanqiang (黎万强) for a review of his book 参与感, which roughly translates as "sense of participation" and describes the tactics that Xiaomi uses to promote our brand, sell products, tackle social media, etc. It was a great opportunity to chat informally and learn directly from someone who's been there since the beginning of Xiaomi. 

1. Li Wanqiang is known by most people as "Ali" (阿黎), and has worked with Lei Jun for over 15 years, having worked with Lei Jun at Kingsoft prior to Xiaomi. He previously led the MIUI team, then took over the Mi.com and marketing team (小米网团队), developing some of the key tactics we use. 

2. One of the key tenets of Xiaomi is that we are a transparent company and work closely with our fans to develop products together (能让用户参与进来的公司). This means users can interact directly with our engineers and PMs through social media, forums, etc. The very first product we developed together with fans was MIUI, our Android-based operating system, which releases a new version every week based on fan feedback.

3. One common phrase that Lei Jun uses is "In a typhoon, even pigs can fly" (台风口上,猪也能飞). The idea is that when you have the right conditions, even seemingly impossible things can happen. One example of a "typhoon" is the participation we get from our fans, who help us spread the word about Xiaomi, new product launches like the Mi Note, etc.

4. One interesting case study of "participation" is the "box brothers" (盒子兄弟), where we took a picture of two Xiaomi engineers standing on top of the box packaging for our new Mi phone, in order to show how study and well-built the box was. This picture ended up going viral and fans on Weibo started putting the "box brothers" on all sorts of fake movie posters like Shrek, Arctic Tale, etc.
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Good old Mr L :-) ah the memories, he used to frequently use the MIUI forums, I miss those days when there really was interaction with the developers directly.
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Fans lining up! :)
 
Xiaomi 2015 New Flagship Launch (Live): Photos and Live Stream
See more: http://en.miui.com/thread-77289-1-1.html
3 hours to go! MIUI fans, are you excited? Seems more than one device will be released today!! :D

#MiLaunch115
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Donovan Sung

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One more day until our Xiaomi launch event. It's "Not 5" - stay tuned for the big reveal tomorrow! 
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Stayed in the office until after 3am today to translate the slides for our upcoming Xiaomi product launch on Thursday Jan 15 (#小米旗舰新品发布会#) into English, so we can get ready to promote the right message to our Mi Fans globally. Only two more days! :)
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Thanks for the afford. Looking forward to be part of it. Hope there will be live coverage on YouTube though. Tq.
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Donovan Sung

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Getting ready for our Xiaomi flagship product launch announcement (小米旗舰新品发布会) on Thursday Jan 15 with Lei Jun, Bin and team, rehearsing the presentation until late into the night to make sure everything goes smoothly in a few days. After rehearsal, we went to B2 level to eat a late dinner together, then went to meet the design team to finalize some last shots.

It's inspiring to work with such a talented group that regularly works past midnight and has an amazing attention to detail ... I'm very excited for our first Xiaomi launch event in 2015!
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One interesting ritual at Xiaomi is that most people take an hour nap right after lunch, usually around 1-2pm.

This is also common in Taiwanese companies, except that I remember Taiwanese companies also dimming the lights. I think it's actually a pretty good idea, especially when you're trying to recover from a massive food coma after lunch. :)
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You would be fired here in Canada or the USA if you did this. 
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In his circles
120 people
Have him in circles
446 people
Al Chang's profile photo
Manoj Koushik's profile photo
Timo Ewalds's profile photo
Sanjeev Sharma's profile photo
gebreslassie tsegay's profile photo
sudeep sahu's profile photo
Mind Craft's profile photo
Thomas Cheng's profile photo
Christopher Freeman's profile photo
Work
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Product Management
Employment
  • Xiaomi Tech
    Director of Product Management, International, present
  • Spotify
    Product Management, 2014
  • YouTube
    Partner Product Manager, 2012
  • Google, Microsoft, IBM, Kingston
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Beijing, China
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New York, NY - San Francisco, CA
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Director of Product Management, Xiaomi Global
Introduction
Formerly worked at Spotify, YouTube, Google, Microsoft.
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  • University of California, Berkeley
    Electrical Engineering and Computer Science
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