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Digital Luxury Group
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Digital Luxury Group

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“Remaining relevant in a digital-first world means evolving and often times, rebranding." 
For today’s luxury brands looking to unveil a new brand image, a strong digital and social media strategy is key to success. Luxury Society investigates the factors at play when luxury brands rebrand themselves and looks at a case study from watchmaker Carl F. Bucherer.
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Digital Luxury Group

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#Baselworld  is the biggest moment of the year for the #watch   and #jewelry  industy and it's coming up soon.

Our esteemed client Carl F. Bucherer has partnered with HODINKEE to offer a lucky someone and their guest the chance to attend this world-class event as a VIP guest.

Could it be you? Register to enter via the link, and let us know what you think.
It's getting close to that time of year again: Baselworld 2016 is just around the corner, and if you've never been, now's your chance. Take our brief survey, and if you're lucky, Carl F. Bucherer will fly you and a friend/loved one/lucky random stranger over to Switzerland for a stay in Basel as their, and our, guest, with an opportunity to see firsthand the biggest, baddest watch event in the world.
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Digital Luxury Group

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#Beauty, #fashion and #watches are the segments most likely to benefit from Chinese New Year. Discover which brands are expected to win the hearts of luxury travelers over the holiday! #chinesenewyear2015   #DLGIntelligence  
DLG Intelligence analyses the preferences of the Chinese consumers to understand which luxury brands are likely to benefit the most from the Chinese New Year in 2015. In 2014 Chinese consumers spent around €54 billion on luxury goods according to Bain & Company. Many luxury brands prepare for this holiday with major marketing efforts and product development in the hope to increase their visibility, build brand value and generate sales. As Chinese...
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Digital Luxury Group

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#VacheronConstantin is the fastest growing Haute Horlogerie brand with +41% YoY increase in interest worldwide. Get the full #WorldWatchReport Haute Horlogerie edition here: dlgr.com/1f #SIHH  
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Engagement rate on #Instagram for Haute Horlogerie brands is six times higher than on #Facebook , and +Audemars Piguet leads the way with over 180'000 followers and an above average engagement rate of 4.15%, according to the #WorldWatchReport™ 2015 - Haute Horlogerie Edition.

Get an excerpt of the report here: http://dlgr.com/1f
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Digital Luxury Group

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Pablo Mauron, General Manager of DLG China, is featured in Jing Daily's top 10 interviews of 2014. Way to go Pablo! 

Click to discover the special interview! http://bit.ly/1CReJSJ
#jingdaily   #luxury   #china  
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Digital Luxury Group

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Our latest video case study highlights the golden revival of luxury Swiss watchmaker Carl F. Bucherer.

From a completely revamped website, to collaborations with leading online watch influencers, to ensuring visibility in China, Digital Luxury Group used smart strategy and digital tactics to ensure a successful digital rebranding. See the video for all the details.
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Revealing our new creative space in the heart of Shanghai.

Since extending into China less than 3 years ago, DLG has been retained by prestigious brands such as Four Seasons Hotels & Resorts, Montblanc, MCM, and Fendi to handle their digital activities in China. bit.ly/DLGChina
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A l'occasion du #SIHH 2015, notre CEO David Sadigh partage les principaux enseignements issus du #WorldWatchReport™ 2015 - Haute Horlogerie Edition dans cette interview vidéo avec Le Temps.
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"According to Digital Luxury Group’s WorldWatchReport™, overall online interest in Haute Horlogerie watches advanced by 16% in Q3 2014" - leading the other categories. Find the WorldWatchReport 2015 excerpt available here: dlgr.com/1f #SIHH   #WorldWatchReport   #HauteHorlogerie  
According to Digital Luxury Group’s WorldWatchReport™, overall online interest in Haute Horlogerie watches advanced by 16% in Q3 2014
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Interest in Haute Horlogerie brands continues to grow the strongest in China. Chinese interest in the category increased by 41% since last year, according to the #WorldWatchReport™ 2015 - Haute Horlogerie Edition.

Get an excerpt of the report here: http://dlgr.com/1f
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As #SIHH kicks off, we’re thrilled to release our #WorldWatchReport Haute Horlogerie 2015 Edition and are looking forward to sharing some of our key findings these next few days!

An excerpt of the report is available at: http://dlgr.com/1f
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Have them in circles
303 people
KOKET's profile photo
Filip Popovic's profile photo
FINVERBUS® Translations & Interpreting - Bureau de traduction à Genève's profile photo
Hank Gill's profile photo
Lux Ina's profile photo
Primoz Prosen's profile photo
Jerusalem apartments's profile photo
B2B Marketing's profile photo
Jones Richard's profile photo
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+41 22 702 07 60
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Geneva | Shanghai | Paris | New York
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Digital Luxury Group (DLG) is the digital partner of forward-thinking luxury brands.
Introduction

Digital Luxury Group (DLG) provides exclusive access to intelligence, industry executives and digital marketing solutions, to enable smarter business decisions. 

With offices in Geneva, Shanghai, Paris and New York, Digital Luxury Group helps executives of the luxury industry navigate the market by providing them with solutions based on a combination of unique technology and luxury savoir-faire. 

The group’s three divisions (DLG, DLG Intelligence and Luxury Society) aim at giving the visibility on the luxury market and the tools to act in order to accelerate their success in the luxury industry. 

For more information: http://www.digitalluxurygroup.com/