A fantastic read about communicating sustainability. Love the bit which says: "We can’t expect to have the same myopic attention to “green” as we have in years past. Attention to sustainability as an end goal in itself is gone — and good riddance to it. It’s more about seeing sustainability as something that needs to be continually crafted in context with the why — why that should be important given the evolving modern context."
As environmental and social issues begin to influence corporate strategy, brands need to communicate their values, experiences, and solutions. San Francisco-based PR and media strategy firm Blue Practice prides itself on offering companies a unique range of tools for effective sustainability storytelling. We spoke with Blue Practice co-founder and president Tim Gnatek about the top trends emerging in the field.