was established in 2001 as an independently
managed and operated company by De Beers SA, the world's premier diamond
mining and marketing company, and LVMH.
De Beers Diamond Jewellers
is the destination to discover the allure and mystique of diamonds. With
over 120 years of diamond expertise, De Beers is uniquely positioned to
bring to life the power and romance of diamonds.
Today, De Beers jewellery has surpassed the introduction of the concept
of 4C's in 1939 to provide designs in fine jewellery that celebrate the
Fire, Life and Brilliance of a diamond.
De Beers selected diamonds, diamond jewellery and engagement rings are exclusive and only available from our De Beers stores around the world.