This video was made a few years ago to promote my book, "The Dao of SEO". If you come across the book, don't buy it as it's somewhat out-of-date though still philosophically sound. Faulty behaviour follows from faulty assumptions. To do SEO right, you have to have the right assumptions. This video reflects the assumptions behind my SEO work. The photographs were taken on one of my trips to China. Sadly, the singing voice you hear is not my own.