I like the look of Google's new Tag Manager. Here's a silly example to illustrate just how powerful it is.

Below, I'm telling it to fire a Google Analytics event that captures the product category, product name, product value and stock status, and to only do that when a visit hits a product page.

All of that handled in a wysiwyg interface, rather than having to go through development cycles, etc.

Just a silly example that I haven't tested, but illustrates the amount of thought they've put into it. Worth a look: http://www.google.com/tagmanager/
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