"Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. "
2 things about that:
1. If you're a publisher, it's probably worth checking to see whether there were any bumps in your search traffic over the last week.
2. I know they must hear it all the time, but on some Google results pages, the ads are pretty terrible. Take this 'credit cards' example below. Aside from the irony of it breaking all the rules they list above, if anything the ads there increase confusion rather than help users find exactly what they're looking for.
On the right is Ioan now, sleeping on the street outside one of the world's oldest private banks.
A reminder that it's surprisingly easy for any of us to fall on hard times, and can be surprisingly difficult to get back to where we were. Worth helping genuine people if & when you can.
- IndependentConsultant, present
I have a background of more than 10 years working with companies to improve their results through the web. Alongside that, I have a first class degree in Software Engineering, a post-grad certificate in Digital Marketing (top of class) and scored 88% in my last Google Advertising exam.
Today I work either direct with clients or through a couple of great agencies.
Usually the broadest objectives behind my work are to 'make more money' or 'reduce costs' for companies, but they can cover any other business goal.
Projects can be at a strategic or tactical level. They usually (but not always) involve one or more of the following:
Search (SEO/PPC), Email, Analytics, Conversion, Affiliates, Usability, Content, Ecommerce, Social Media, Design, Development, Customer Acquisition & Retention.
We like flowers and plants - a lot. We feel responsible for the care of all the flowers that we handle. That's why we cut out middlemen and buy direct from the auctions in Holland – meaning our flowers are incredibly fresh plus great value. Whatever you choose, we guarantee the recipient will be delighted.
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