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dan barker
Works at Independent
Lives in Bethnal Green & Sheffield
2,980 followers|776,481 views
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dan barker

Measurecamp  - 
 
Hello, everyone. How are you?

Last measurecamp I ran a session on a tool that I had in the early stages, basically asking the question "is this worth continuing with?". The very kind answer from the people at the session was basically "yes, it's worth continuing with", so I've kept doing bits on it & moved it along quite nicely.

It's now at a decent state, and running on a few ecommerce sites. I therefore wondered whether:

A) I should run a little update session on where it's at.
B) I should not, as that would be overly promotional.

I'm pretty sure I could persuade one of the sites it's on to let me share their data (an ecom site doing £15-20k a day), which may make it slightly more interesting.

Either way - very much looking forward to seeing you all on Saturday!!
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Yali Sassoon's profile photoCharles Meaden's profile photoPeter Jordan's profile photoAndré Kiwitz's profile photo
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Hi Dan, I enjoyed last years session so I appreciate the followup session.
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dan barker

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Google have announced that they will be expanding their preferential treatment to 'mobile-friendly' sites when users search on phones, starting April 21st (http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html). Here are 5 thoughts on that:

1. I expect we'll see lots of "THE SKY IS FALLING!!!" blog posts over the next couple of days related to this.

2. It's a shame they don't explicitly state whether this will/will not apply to tablets. Sometimes Google call them 'mobile', sometimes they do not.

3. If anyone wants bonus points from their company or their clients, take a look at their key SERPs & assess how they'll move up/down based on their competitive mix. In some markets there are v few mobile sites, in some they're all mobile friendly. (actually this is just good practice, not really bonus point worthy)

4. The post says the change applies to all languages, but it's important to remember that different countries are at different points on the 'mobile uptake curve'.

5. Do spend some time taking a look at the difference in organic mobile behaviour for your sites vs organic desktop behaviour. Often it varies quite dramatically. 'Homepage landers' vs 'non-homepage landers' is a particularly important split to look at: Often on mobile, a greater proportion of organic traffic lands on the homepage. In all likelihood, sites will probably not drop in search results for their brand terms, which usually drive the bulk of homepage traffic.

Any other thoughts?
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Ahmed Khalifa's profile photoSharon Tighe's profile photoMelanie Chemin's profile photoPeter Jakus's profile photo
 
RE your second thought: I'm going to say that they are NOT taking into account of tablets but only because their own mobile-friendly test mainly focuses on mobile phones http://www.google.com/webmasters/tools/mobile-friendly/
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dan barker

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Love it. Very painterly.
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dan barker

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5 Rules for How Google Does Business, from Eric Schmidt: http://barker.co.uk/ericschmidt
Eric Schmidt & Jonathan Rosenberg have been touring the world talking about ‘How Google Works’. Eric is the former CEO of Google, and current ‘Executive Chairman’, Jonathan is the former SVP of Products at Google. Much of the talk was a condensed version of their book “How Google Works”, but there were a few extras in …
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dan barker

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Flag flying over London. http://instagram.com/p/xuCKfMFRpX/
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Matt Ridout's profile photoPierre Far's profile photoDavid Iwanow's profile photoEmma V Jackson's profile photo
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So. Cool.
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dan barker

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Here's a set of regular expressions you can use to group various screen sizes in Google Analytics.  A friend asked for these so I thought I'd post them here too in case of use:

Phones & very small devices: ^[1,2,3]..x
V small laptops & some tablets: ^[4,5,6,7,8,9]..x...$
Tablets (eg. iPad): ^[4,5,6,7,8,9]..x....$
Regular laptops & some tablets: ^1[0,1,2]
Widescreen & larger laptops & desktops: ^1[4-9]
Very large laptops/TVs: ^[2-9]...x

Let me know if useful, or if you have any issues with them.
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Charles Meaden's profile photoAmrdeep Singh's profile photo
 
Thanks, very useful
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dan barker

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The image on the left has been very heavily shared on Twitter. It's from a column in The Sun (Jeremy Clarkson's column). Most of the shares are critical of The Sun for publishing it. Many of them also imply or state that it is The Sun's official position. An MP even called on Rupert Murdoch to justify why it had been published...

...But on the right is The Sun's actual official position, published as a leader rather than by a columnist. It's quite common for newspapers to disagree 'officially' with their columnists, and here they obviously do.

I posted the two on Twitter, noting this, and got a handful of shares. There were also quite a few responses roughly along the lines of "so what? they published the one on the left and therefore they are responsible for it".

Part of me sympathises with that idea: you are responsible for the opinions you allow to be spread via your publishing outlet. You gain from it, and you should also take the flack when it is cricised. But part of me also thinks: What if I pick someone at random who posted the article on the left on Twitter, and remove the context that they actually hold an opposing opinion, and then criticise them for spreading it?

Obviously there are lines here, and a newpaper is different from a twitter account, and an original publisher is different from one who points at the original publication, but vaguely interesting nonetheless.
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dan barker

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A simple pie chart illustrates  #thedress  colours.
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Looking across the water. http://instagram.com/p/zBUc-1lRt_/
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waoo
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I added some photos here. Do they all work for you?

http://barker.co.uk/about/photos
I carry a camera around most of the time, which means I often get asked what kind of photos I take. This page exists mostly to answer that question. Do read the captions for context, do feel free to contact me if you have any questions, and do ask me to take your photo if you …
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dan barker's profile photoCharles Meaden's profile photoPhil Sheard's profile photo
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+1 - I use that as well when I've already got JPGs exported.
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Tie from my wedding day. http://instagram.com/p/v9MKOLFRub/
danbarkerwood's photo on Instagram
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People
In his circles
489 people
Have him in circles
2,980 people
Graham Stewart's profile photo
Hdola Nau's profile photo
william veldez's profile photo
codi love's profile photo
Julie Faconi's profile photo
enrique smith's profile photo
Tim Shapcott's profile photo
meneer Franssen's profile photo
alvina ali's profile photo
Work
Occupation
Ecommerce & Online Business Consultant
Employment
  • Independent
    Consultant, present
Basic Information
Gender
Male
Story
Introduction

I have a background of more than 10 years working with companies to improve their results through the web. Alongside that, I have a first class degree in Software Engineering, a post-grad certificate in Digital Marketing (top of class) and scored 88% in my last Google Advertising exam.

Today I work either direct with clients or through a couple of great agencies.

Usually the broadest objectives behind my work are to 'make more money' or 'reduce costs' for companies, but they can cover any other business goal.

Projects can be at a strategic or tactical level. They usually (but not always) involve one or more of the following:

Specialties

Search (SEO/PPC), Email, Analytics, Conversion, Affiliates, Usability, Content, Ecommerce, Social Media, Design, Development, Customer Acquisition & Retention.

Bragging rights
Ranked 50th in the World at Stone Skimming
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Bethnal Green & Sheffield
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dan barker's +1's are the things they like, agree with, or want to recommend.
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