- IndependentConsultant, present
I have a background of more than 10 years working with companies to improve their results through the web. Alongside that, I have a first class degree in Software Engineering, a post-grad certificate in Digital Marketing (top of class) and scored 88% in my last Google Advertising exam.
Today I work either direct with clients or through a couple of great agencies.
Usually the broadest objectives behind my work are to 'make more money' or 'reduce costs' for companies, but they can cover any other business goal.
Projects can be at a strategic or tactical level. They usually (but not always) involve one or more of the following:
Search (SEO/PPC), Email, Analytics, Conversion, Affiliates, Usability, Content, Ecommerce, Social Media, Design, Development, Customer Acquisition & Retention.
Introducing The Periodic Table of Content Marketing
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators t
We like flowers and plants - a lot. We feel responsible for the care of all the flowers that we handle. That's why we cut out middlemen and buy direct from the auctions in Holland – meaning our flowers are incredibly fresh plus great value. Whatever you choose, we guarantee the recipient will be delighted.
Introducing The New Google Analytics Metadata API - Analytics Blog
Advanced Topics (73); AdWords (17); Analytics API (54); Announcements (141); Beginner Topics (51); Business Insights (59); Case Study (21);
Page load speed: 14 valuable tips for ecommerce managers
It’s widely accepted that minimising page load speed is good practice for ecommerce, to ensure visitors get a fast service and search engine
Making it easier to measure your Goals - Analytics Blog
Just as physical stores need to keep track of their sales and in-store visits, businesses with an online presence need to understand how vis
Understanding the business questions that attribution analysis can help ...
From the list of 2012 shameless buzzwords, attribution analysis is the one that really interests me and is a hot topic amongst most senior e